Rascasse Audience Intelligence

Public company Audience in Brazil

A data profile of the people who buy, follow and care about Public company in Brazil — modelled from more than twelve digital signal sources. Public company has an estimated audience of 5,605,314 people in Brazil.

Public company has an estimated audience of 5,605,314 people in Brazil. 57.8% are female, 42.2% are male, average age 39.4. Top brand affinities: UBS, Western Union, Transformers (toy line), Spanish language, Magazine Luiza.

Top brand affinities include UBS, Western Union, Transformers (toy line), with strongest over-indexing on UBS (7.68× the country average).

Demographically, the Public company audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

The typical Public company fan in Brazil is more female, around 39.4 years old, with strong Career Orientation tendencies and a notable affinity for UBS.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public company profile in Brazil.

Audience size
5.6M
in Brazil
Gender
57.8%
42.2% male
Age
39.4
average years
Country rank
#1172
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public company fans

57.8% are female, 42.2% are male, average age 39.4.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Public company audience in Brazil
MetricValue
Female57.8%
Male42.2%
Average age39.4
Estimated audience size5,605,314
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Public company audience in Brazil
Age bracketShare%
16-1919%
20-2920%
30-3921%
40-4919%
50+21%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Public company audience comes from Brazil.

Worldwide audience distribution share by country for Public company
CountryShare
United States22.8%
India5.7%
United Kingdom4.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Public company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Public company audience
#·InterestCategoryAffinity×
01Cowboy BebopMovies & TV7.85×
02DeloitteBusiness & Career7.85×
03UBSBusiness & Career7.68×
04Stan LeeMovies & TV7.28×
05Transformers (toy line)Kids & Family6.38×
06Western UnionBusiness & Career5.91×
07T.A.T.u.Music & Radio5.41×
08Elizabeth OlsenMovies & TV4.55×
09Toy Story (franchise)Movies & TV3.90×
10Rick and MortyMovies & TV2.77×
11Spanish languagePolitics & Society2.59×
12Credit (finance)Business & Career1.73×
13Real propertyHome & Garden1.65×
14MSNNews1.61×
15WikipediaInternet & Social Media1.58×
16EnelHome & Garden1.57×
17Public transportCars & Mobility1.57×
18TelegramInternet & Social Media1.52×
19Magazine LuizaShopping1.50×
20Michael JacksonMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Public company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Public company audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.30×
Convenience OrientationPREMIUM1.50×
PatriotismCONSERVATISM1.48×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Public company audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.65×
Healthy LifestyleBALANCE0.74×
ExtroversionTHRILL0.76×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Public company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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