A data profile of the people who buy, follow and care about Public company in United Kingdom — modelled from more than twelve digital signal sources. Public company has an estimated audience of 6,792,358 people in United Kingdom.
The average Public company fan in United Kingdom is 42.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Esso, Wikipedia, William Hill (bookmaker), with strongest over-indexing on Esso (4.08× the country average).
Demographically, the Public company audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Public company fan in United Kingdom is balanced, around 42.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Esso.
The key figures that characterise the Public company profile in United Kingdom.
54.6% are female, 45.4% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 42.1 |
| Estimated audience size | 6,792,358 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Public company audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.8% |
| India | 5.7% |
| United Kingdom | 4.7% |
Where the Public company audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~5M | 1.09× | |
| 02 | East of England | ~700K | 1.09× | |
| 03 | West Midlands | ~300K | 1.07× | |
| 04 | South West | ~600K | 1.02× | |
| 05 | East Midlands | ~500K | 1.02× | |
| 06 | Northern Ireland | ~200K | 1.01× | |
| 07 | South East | ~900K | 1.00× | |
| 08 | North East | ~300K | 1.00× | |
| 09 | Scotland | ~600K | 0.98× | |
| 10 | Wales | ~400K | 0.98× | |
| 11 | Yorkshire and the Humber | ~500K | 0.97× | |
| 12 | North West | ~700K | 0.90× |
The strongest cross-interests of the Public company audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Unibet | Games | 4.44× | ||
| 02 | Esso | Cars & Mobility | 4.08× | ||
| 03 | Mobile payment | Business & Career | 3.71× | ||
| 04 | Wikipedia | Internet & Social Media | 3.37× | ||
| 05 | Betfair | Games | 2.99× | ||
| 06 | Risk management | Business & Career | 2.80× | ||
| 07 | Sketch comedy | Movies & TV | 2.53× | ||
| 08 | William Hill (bookmaker) | Games | 2.51× | ||
| 09 | Adoption | Kids & Family | 2.42× | ||
| 10 | Refrigerator | Home & Garden | 2.37× | ||
| 11 | BP | Cars & Mobility | 2.27× | ||
| 12 | Mobile home | Cars & Mobility | 2.26× | ||
| 13 | Satire | Literature | 2.07× | ||
| 14 | Hot tub | Home & Garden | 1.99× | ||
| 15 | Hobby | Home & Garden | 1.93× | ||
| 16 | Internet & Social Media | 1.93× | |||
| 17 | Distilled beverage | Food & Beverages | 1.68× | ||
| 18 | Aldi | Shopping | 1.60× | ||
| 19 | TK Maxx | Shopping | 1.58× | ||
| 20 | Politics | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.38× | |
| Career Orientation | POWER | 1.19× | |
| Need for Security | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.78× | |
| Pet Ownership | JOY | 0.80× | |
| Mindfulness | BALANCE | 0.82× |
Public company has an estimated audience of 6,792,358 people in United Kingdom, concentrated in England and South East.
54.6% of Public company fans are female, 45.4% are male, with an average age of 42.1 years.
Public company fans show strongest brand affinity for Esso (4.08×), Wikipedia (3.37×), and William Hill (bookmaker) (2.51×) over the country average.
Public company fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~900K), and East of England (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Public company itself, the audience over-indexes on Wikipedia (3.37×), William Hill (bookmaker) (2.51×), Betfair (2.99×), and Hobby (1.93×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Public company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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