A data profile of the people who buy, follow and care about Public company in Italy — modelled from more than twelve digital signal sources. Public company has an estimated audience of 5,011,166 people in Italy.
The average Public company fan in Italy is 42.5 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Personal finance, Borsa Italiana, with strongest over-indexing on Wikipedia (4.11× the country average).
Demographically, the Public company audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Public company fan in Italy is balanced, around 42.5 years old, with strong Career Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Public company profile in Italy.
50.7% are female, 49.3% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 42.5 |
| Estimated audience size | 5,011,166 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Public company audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.8% |
| India | 5.7% |
| United Kingdom | 4.7% |
Where the Public company audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Molise | ~30K | 1.24× | |
| 02 | Lazio | ~700K | 1.19× | |
| 03 | Basilicata | ~50K | 1.11× | |
| 04 | Umbria | ~80K | 1.01× | |
| 05 | Calabria | ~200K | 0.99× | |
| 06 | Friuli-Venezia Giulia | ~90K | 0.98× | |
| 07 | Trentino-Alto Adige/Südtirol | ~90K | 0.98× | |
| 08 | Puglia | ~300K | 0.97× | |
| 09 | Abruzzo | ~100K | 0.97× | |
| 10 | Liguria | ~100K | 0.96× | |
| 11 | Sardinia | ~100K | 0.96× | |
| 12 | Marche | ~100K | 0.96× | |
| 13 | Campania | ~500K | 0.93× | |
| 14 | Emilia-Romagna | ~400K | 0.93× | |
| 15 | Sicilia | ~400K | 0.92× | |
| 16 | Veneto | ~400K | 0.92× | |
| 17 | Piedmont | ~300K | 0.92× | |
| 18 | Tuscany | ~300K | 0.92× | |
| 19 | Lombardy | ~800K | 0.91× |
The strongest cross-interests of the Public company audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.11× | ||
| 02 | Mobile payment | Business & Career | 3.82× | ||
| 03 | Eni | Cars & Mobility | 2.94× | ||
| 04 | Qatar | Travel & Leisure | 2.84× | ||
| 05 | Satire | Literature | 2.82× | ||
| 06 | American Express | Business & Career | 2.61× | ||
| 07 | Mediaset | Technology & Electronics | 2.55× | ||
| 08 | Borsa Italiana | Business & Career | 2.26× | ||
| 09 | Personal finance | Business & Career | 2.03× | ||
| 10 | Dentistry | Business & Career | 2.01× | ||
| 11 | Air conditioning | Technology & Electronics | 2.01× | ||
| 12 | Champagne | Food & Beverages | 1.93× | ||
| 13 | AutoScout24 | Cars & Mobility | 1.85× | ||
| 14 | HVAC | Home & Garden | 1.78× | ||
| 15 | Innovation | Business & Career | 1.76× | ||
| 16 | Internet & Social Media | 1.73× | |||
| 17 | Genetics | Kids & Family | 1.68× | ||
| 18 | Milk | Food & Beverages | 1.60× | ||
| 19 | Adriatic Sea | Travel & Leisure | 1.59× | ||
| 20 | Banking | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.77× | |
| Convenience Orientation | PREMIUM | 1.53× | |
| Individualism | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.77× | |
| Creativity | OPEN | 0.80× |
Public company has an estimated audience of 5,011,166 people in Italy, concentrated in Lombardy and Lazio.
50.7% of Public company fans are female, 49.3% are male, with an average age of 42.5 years.
Public company fans show strongest brand affinity for Wikipedia (4.11×), Personal finance (2.03×), and Borsa Italiana (2.26×) over the country average.
Public company fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~700K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Public company itself, the audience over-indexes on Personal finance (2.03×), Borsa Italiana (2.26×), WhatsApp (1.73×), and Mobile payment (3.82×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Public company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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