Credit (finance) Audience in Brazil
Credit (finance) has an estimated audience of 11,365,289 people in Brazil. 52.5% are female, 47.5% are male, average age 43.7. Top regions: São Paulo, Goiás, Minas Gerais. Top brand affinities: Line of credit, Loan, Microcredit, Banking, Credit cards.
The average Credit (finance) fan in Brazil is 43.7 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Goiás, Minas Gerais. Top brand affinities include Line of credit, Loan, Microcredit, with strongest over-indexing on Line of credit (6.12× the country average). Demographically, the Credit (finance) audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Credit (finance) fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 43.7 |
| Estimated audience size | 11,365,289 |
Audience persona
The typical Credit (finance) fan in Brazil is balanced, around 43.7 years old, with strong Need for Security tendencies and a notable affinity for Line of credit.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,170,824 | 0.73× |
| Goiás | 1,042,157 | 2.4× |
| Minas Gerais | 858,361 | 0.73× |
| Bahia | 710,313 | 0.95× |
| Rio de Janeiro | 689,011 | 0.65× |
| Ceará | 472,083 | 0.95× |
| Rio Grande do Sul | 470,122 | 0.7× |
| Santa Catarina | 446,345 | 0.86× |
| Pernambuco | 437,694 | 0.84× |
| Paraná | 418,372 | 0.6× |
| Pará | 285,062 | 0.77× |
| Maranhão | 235,534 | 0.83× |
| Amapá | 196,769 | 4.88× |
| Sergipe | 185,682 | 1.57× |
| Paraíba | 177,070 | 0.77× |
| Espírito Santo | 158,692 | 0.67× |
| Mato Grosso | 155,697 | 0.73× |
| Amazonas | 146,505 | 0.74× |
| Rio Grande do Norte | 142,595 | 0.75× |
| Mato Grosso do Sul | 138,240 | 0.83× |
| Alagoas | 129,523 | 0.78× |
| Piauí | 126,651 | 0.8× |
| Federal District | 125,708 | 0.66× |
| Rondônia | 76,259 | 0.81× |
| Tocantins | 46,969 | 0.62× |
| Acre | 27,238 | 0.69× |
| Roraima | 21,629 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Line of credit | 6.12× | Business & Career |
| Loan | 4.05× | Business & Career |
| Microcredit | 6.04× | Business & Career |
| Banking | 1.66× | Business & Career |
| Credit cards | 1.82× | Business & Career |
| Financial services | 1.85× | Business & Career |
| Money | 1.53× | Business & Career |
| Mobile banking | 3.86× | Business & Career |
| Payment system | 2.6× | Shopping |
| Insurance | 1.79× | Business & Career |
| Banco do Brasil | 1.73× | Business & Career |
| Consortium | 1.66× | Business & Career |
| Localiza | 1.72× | Cars & Mobility |
| Financial institution | 3.03× | Business & Career |
| Debit card | 3.19× | Business & Career |
| Funding | 1.53× | Business & Career |
| Online banking | 2.19× | Business & Career |
| Vivo (telecommunications) | 1.51× | Technology & Electronics |
| Enel | 1.57× | Home & Garden |
| Volkswagen | 1.5× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.55 |
| Risk Appetite | THRILL | 1.2 |
| Family Orientation | CONSERVATISM | 1.02 |
| Quality Awareness | PREMIUM | 0.98 |
| Pet Ownership | JOY | 0.94 |
| Price Sensitivity | PREMIUM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| Brazil | 8.8% |
| United Kingdom | 4.4% |
See Credit (finance) audiences in other countries
- Credit (finance) — Germany
- Credit (finance) — United States
- Credit (finance) — United Kingdom
- Credit (finance) — France
- Credit (finance) — Italy
- Credit (finance) — Spain
- Credit (finance) — Japan
- Credit (finance) — South Korea
- Credit (finance) — India
- Credit (finance) — Canada
- Credit (finance) — Mexico
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Credit (finance) have in Brazil?
Credit (finance) has an estimated audience of 11,365,289 people in Brazil, concentrated in São Paulo and Goiás.
What is the gender split and age of Credit (finance) fans?
52.5% of Credit (finance) fans are female, 47.5% are male, with an average age of 43.7 years.
Which brands do Credit (finance) fans like most?
Credit (finance) fans show strongest brand affinity for Line of credit (6.12×), Loan (4.05×), and Microcredit (6.04×) over the country average.
Where do Credit (finance) fans live in Brazil?
Credit (finance) fans in Brazil are most concentrated in São Paulo (reach 2,170,824), Goiás (reach 1,042,157), and Minas Gerais (reach 858,361). These three regions account for the largest share of the active audience.
What other brands do Credit (finance) fans also like?
Beyond Credit (finance) itself, the audience over-indexes on Loan (4.05×), Microcredit (6.04×), Banking (1.66×), and Credit cards (1.82×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Credit (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.