A data profile of the people who buy, follow and care about Credit (finance) in Brazil — modelled from more than twelve digital signal sources. Credit (finance) has an estimated audience of 11,365,289 people in Brazil.
The average Credit (finance) fan in Brazil is 43.7 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Goiás, Minas Gerais.
Top brand affinities include Line of credit, Loan, Microcredit, with strongest over-indexing on Line of credit (6.12× the country average).
Demographically, the Credit (finance) audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Credit (finance) fan in Brazil is balanced, around 43.7 years old, with strong Need for Security tendencies and a notable affinity for Line of credit.
The key figures that characterise the Credit (finance) profile in Brazil.
52.5% are female, 47.5% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 43.7 |
| Estimated audience size | 11,365,289 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Credit (finance) audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.6% |
| Brazil | 8.8% |
| United Kingdom | 4.4% |
Where the Credit (finance) audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~200K | 3.99× | |
| 02 | Goiás | ~1M | 2.34× | |
| 03 | Sergipe | ~200K | 1.43× | |
| 04 | Bahia | ~700K | 0.95× | |
| 05 | Ceará | ~500K | 0.95× | |
| 06 | Roraima | ~30K | 0.91× | |
| 07 | Acre | ~40K | 0.90× | |
| 08 | Rondônia | ~80K | 0.89× | |
| 09 | Mato Grosso do Sul | ~100K | 0.88× | |
| 10 | Santa Catarina | ~500K | 0.87× | |
| 11 | Piauí | ~100K | 0.87× | |
| 12 | Pernambuco | ~400K | 0.86× | |
| 13 | Maranhão | ~200K | 0.86× | |
| 14 | Alagoas | ~100K | 0.85× | |
| 15 | Paraíba | ~200K | 0.83× | |
| 16 | Rio Grande do Norte | ~200K | 0.82× | |
| 17 | Tocantins | ~60K | 0.82× | |
| 18 | Pará | ~300K | 0.81× | |
| 19 | Amazonas | ~200K | 0.81× | |
| 20 | Mato Grosso | ~200K | 0.79× | |
| 21 | São Paulo | ~2M | 0.74× | |
| 22 | Minas Gerais | ~900K | 0.74× | |
| 23 | Espírito Santo | ~200K | 0.74× | |
| 24 | Rio Grande do Sul | ~500K | 0.73× | |
| 25 | Federal District | ~100K | 0.73× | |
| 26 | Rio de Janeiro | ~700K | 0.67× | |
| 27 | Paraná | ~400K | 0.64× |
The strongest cross-interests of the Credit (finance) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Line of credit | Business & Career | 6.12× | ||
| 02 | Microcredit | Business & Career | 6.04× | ||
| 03 | Loan | Business & Career | 4.05× | ||
| 04 | Mobile banking | Business & Career | 3.86× | ||
| 05 | Debit card | Business & Career | 3.19× | ||
| 06 | Financial institution | Business & Career | 3.03× | ||
| 07 | Payment system | Shopping | 2.60× | ||
| 08 | Online banking | Business & Career | 2.19× | ||
| 09 | Financial services | Business & Career | 1.85× | ||
| 10 | Credit cards | Business & Career | 1.82× | ||
| 11 | Itaú Unibanco | Business & Career | 1.82× | ||
| 12 | Insurance | Business & Career | 1.79× | ||
| 13 | Banco do Brasil | Business & Career | 1.73× | ||
| 14 | Localiza | Cars & Mobility | 1.72× | ||
| 15 | Caixa Econômica Federal | Business & Career | 1.67× | ||
| 16 | Banking | Business & Career | 1.66× | ||
| 17 | Consortium | Business & Career | 1.66× | ||
| 18 | Money | Business & Career | 1.53× | ||
| 19 | Funding | Business & Career | 1.53× | ||
| 20 | Vivo (telecommunications) | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.16× | |
| Spirituality | BALANCE | 0.96× | |
| Price Sensitivity | PREMIUM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.51× | |
| Individualism | JOY | 0.57× | |
| Extroversion | THRILL | 0.59× |
Credit (finance) has an estimated audience of 11,365,289 people in Brazil, concentrated in São Paulo and Goiás.
52.5% of Credit (finance) fans are female, 47.5% are male, with an average age of 43.7 years.
Credit (finance) fans show strongest brand affinity for Line of credit (6.12×), Loan (4.05×), and Microcredit (6.04×) over the country average.
Credit (finance) fans in Brazil are most concentrated in São Paulo (reach ~2M), Goiás (reach ~1M), and Minas Gerais (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Credit (finance) itself, the audience over-indexes on Loan (4.05×), Microcredit (6.04×), Banking (1.66×), and Credit cards (1.82×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Credit (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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