Vivo (telecommunications) Target Market in Brazil
Vivo (telecommunications) has an estimated audience of 11,319,342 people in Brazil. 54.8% are female, 45.2% are male, average age 40.6. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Magazine Luiza, Hotmart, Telecommunication, Enel, Mouthwash.
The average Vivo (telecommunications) fan in Brazil is 40.6 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Magazine Luiza, Hotmart, Telecommunication, with strongest over-indexing on Magazine Luiza (1.5× the country average). Demographically, the Vivo (telecommunications) audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Need for Security, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Customer demographics of Vivo (telecommunications)
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 40.6 |
| Estimated audience size | 11,319,342 |
Audience persona
The typical Vivo (telecommunications) fan in Brazil is balanced, around 40.6 years old, with strong Need for Security tendencies and a notable affinity for Magazine Luiza.
Vivo (telecommunications) customers by region in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~4M | 1.37× |
| Minas Gerais | ~1.5M | 1.27× |
| Rio de Janeiro | ~1M | 0.98× |
| Rio Grande do Sul | ~800K | 1.2× |
| Bahia | ~700K | 0.88× |
| Paraná | ~500K | 0.76× |
| Santa Catarina | ~400K | 0.85× |
| Pernambuco | ~400K | 0.82× |
| Ceará | ~400K | 0.79× |
| Espírito Santo | ~400K | 1.58× |
| Goiás | ~400K | 0.83× |
| Pará | ~300K | 0.94× |
| Mato Grosso | ~300K | 1.28× |
| Maranhão | ~300K | 0.89× |
| Amazonas | ~200K | 1.22× |
| Mato Grosso do Sul | ~200K | 1.43× |
| Federal District | ~200K | 1.06× |
| Paraíba | ~200K | 0.82× |
| Sergipe | ~200K | 1.5× |
| Rio Grande do Norte | ~100K | 0.71× |
| Alagoas | ~100K | 0.76× |
| Piauí | ~100K | 0.65× |
| Rondônia | ~60K | 0.6× |
| Amapá | ~40K | 1.09× |
| Roraima | ~40K | 1.31× |
| Acre | ~40K | 0.99× |
| Tocantins | ~30K | 0.45× |
Top brand affinities of the Vivo (telecommunications) audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Magazine Luiza | 1.5× | Shopping |
| Hotmart | 1.67× | Shopping |
| Telecommunication | 1.52× | Technology & Electronics |
| Enel | 1.69× | Home & Garden |
| Mouthwash | 1.95× | Health |
| Online chat | 1.52× | Technology & Electronics |
| Duolingo | 1.87× | Business & Career |
| Flight simulator | 1.52× | Games |
| CVC Viagens | 1.51× | Travel & Leisure |
| Petrobras | 1.65× | Cars & Mobility |
| Food industry | 1.56× | Food & Beverages |
| Dell | 1.65× | Technology & Electronics |
| Tramontina | 1.71× | Business & Career |
| Emma Stone | 1.91× | Movies & TV |
| Makita | 1.67× | Home & Garden |
| Google Earth | 1.61× | Internet & Social Media |
| Banco Safra | 1.87× | Business & Career |
| Visa Inc. | 1.5× | Business & Career |
| PagSeguro | 1.5× | Technology & Electronics |
| Selfie | 1.61× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.31 |
| Spirituality | BALANCE | 1.15 |
| Social Media Usage | JOY | 1.09 |
| Mindfulness | BALANCE | 1.06 |
| Creativity | OPEN | 1.05 |
| Career Orientation | POWER | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 41.5% |
| India | 19.3% |
| Indonesia | 6.2% |
See Vivo (telecommunications) audiences in other countries
- Vivo (telecommunications) — Germany
- Vivo (telecommunications) — United States
- Vivo (telecommunications) — United Kingdom
- Vivo (telecommunications) — France
- Vivo (telecommunications) — Italy
- Vivo (telecommunications) — Spain
- Vivo (telecommunications) — Japan
- Vivo (telecommunications) — South Korea
- Vivo (telecommunications) — India
- Vivo (telecommunications) — Canada
- Vivo (telecommunications) — Mexico
More Mobile phone operator audiences in Brazil
- AT&T (1,540,300)
- TIM Brasil (1,493,784)
- Orange (963,274)
- LINE (399,649)
- verizon (352,158)
Frequently asked questions
Who is Vivo (telecommunications)'s target market in Brazil?
Vivo (telecommunications)'s target market in Brazil covers an estimated 11,319,342 people, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Vivo (telecommunications) customers?
54.8% of the Vivo (telecommunications) audience are female, 45.2% are male, with an average age of 40.6 years.
Which brands do Vivo (telecommunications) fans like most?
Vivo (telecommunications) fans show strongest brand affinity for Magazine Luiza (1.5×), Hotmart (1.67×), and Telecommunication (1.52×) over the country average.
Where do Vivo (telecommunications) fans live in Brazil?
Vivo (telecommunications) fans in Brazil are most concentrated in São Paulo (reach ~4M), Minas Gerais (reach ~1.5M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Vivo (telecommunications) fans also like?
Beyond Vivo (telecommunications) itself, the audience over-indexes on Hotmart (1.67×), Telecommunication (1.52×), Enel (1.69×), and Mouthwash (1.95×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Vivo (telecommunications). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.