Rascasse Audience Intelligence

Vivo (telecommunications) Target Market in Germany

A data profile of the people who buy, follow and care about Vivo (telecommunications) in Germany — modelled from more than twelve digital signal sources. Vivo (telecommunications) has an estimated audience of 270,013 people in Germany.

#23among Mobile phone operator in Germany#2377among Brand in Germany#720in Technology & Electronics

The average Vivo (telecommunications) fan in Germany is 37.5 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Online shopping, Beauty, Airbnb, with strongest over-indexing on Online shopping (1.54× the country average).

Demographically, the Vivo (telecommunications) audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Mindfulness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vivo (telecommunications) fan in Germany is balanced, around 37.5 years old, with strong Mindfulness tendencies and a notable affinity for Online shopping.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vivo (telecommunications) profile in Germany.

Audience size
270K
in Germany
Gender
49.9%♀
50.1% male
Age
37.5
average years
Country rank
#18718
Brand in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vivo (telecommunications)

49.9% are female, 50.1% are male, average age 37.5.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Vivo (telecommunications) audience in Germany
MetricValue
Female49.9%
Male50.1%
Average age37.5
Estimated audience size270,013
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Vivo (telecommunications) audience in Germany
Age bracketShare%
16-1925%
20-2919%
30-3919%
40-4921%
50+16%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Vivo (telecommunications) audience comes from Germany.

Worldwide audience distribution share by country for Vivo (telecommunications)
CountryShare
Brazil41.3%
India19.2%
Indonesia6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vivo (telecommunications) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vivo (telecommunications) customers by region in Germany
#RegionReachAffinity×
01Bayern~70K1.63×
02Hessen~30K1.41×
03Baden-Württemberg~40K1.17×
04Hamburg~6K1.08×
05Nordrhein-Westfalen~60K1.04×
06Berlin~10K1.00×
07Schleswig-Holstein~10K1.00×
08Rheinland-Pfalz~10K0.99×
09Sachsen~10K0.98×
10Saarland~3K0.95×
11Niedersachsen~20K0.92×
12Brandenburg~7K0.89×
13Thüringen~6K0.89×
14Mecklenburg-Vorpommern~4K0.79×
15Sachsen-Anhalt~5K0.77×
16Bremen~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Vivo (telecommunications), Germany
0.77×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vivo (telecommunications) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vivo (telecommunications) audience
#·InterestCategoryAffinity×
01MotorolaTechnology & Electronics7.27×
02VivobarefootFashion & Accessoires7.27×
03Battery chargerHome & Garden5.00×
04Giorgia MeloniPolitics & Society4.24×
05Ski resortTravel & Leisure2.08×
06Digital marketingBusiness & Career2.00×
07Backpacking (travel)Travel & Leisure1.96×
08Extreme sportSports1.87×
09Digital photographyBusiness & Career1.79×
10QVCMovies & TV1.75×
11Self-loveHealth1.69×
12Cat foodPets & Animals1.60×
13AirbnbTravel & Leisure1.57×
14Pet storePets & Animals1.57×
15TchiboShopping1.56×
16Employment websiteBusiness & Career1.55×
17Online shoppingShopping1.54×
18BeautyBeauty & Wellness1.54×
19RyanairTravel & Leisure1.54×
20Dog walkingPets & Animals1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vivo (telecommunications) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vivo (telecommunications) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.48×
Risk AppetiteTHRILL1.42×
TravellingTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vivo (telecommunications) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.83×
PatriotismCONSERVATISM0.94×
SustainabilityBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vivo (telecommunications)'s target market in Germany?

Vivo (telecommunications)'s target market in Germany covers an estimated 270,013 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Vivo (telecommunications) customers?

49.9% of the Vivo (telecommunications) audience are female, 50.1% are male, with an average age of 37.5 years.

03

Which brands do Vivo (telecommunications) fans like most?

Vivo (telecommunications) fans show strongest brand affinity for Online shopping (1.54×), Beauty (1.54×), and Airbnb (1.57×) over the country average.

04

Where do Vivo (telecommunications) fans live in Germany?

Vivo (telecommunications) fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Vivo (telecommunications) fans also like?

Beyond Vivo (telecommunications) itself, the audience over-indexes on Beauty (1.54×), Airbnb (1.57×), Motorola (7.27×), and Ryanair (1.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in Germany

See Vivo (telecommunications) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vivo (telecommunications). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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