Vivo (telecommunications) Audience in Germany
Vivo (telecommunications) has an estimated audience of 264,219 people in Germany. 49.9% are female, 50.1% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Headhunters (film), Gil Ofarim, Standing rib roast, Kumanovo, WikiHow.
The average Vivo (telecommunications) fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Headhunters (film), Gil Ofarim, Standing rib roast, with strongest over-indexing on Headhunters (film) (22.38× the country average). Demographically, the Vivo (telecommunications) audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Travelling, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of Vivo (telecommunications) fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 37.5 |
| Estimated audience size | 264,219 |
Audience persona
The typical Vivo (telecommunications) fan in Germany is balanced, around 37.5 years old, with strong Travelling tendencies and a notable affinity for Headhunters (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,339 | 1.06× |
| Bayern | 58,592 | 1.38× |
| Baden-Württemberg | 43,073 | 1.19× |
| Hessen | 29,551 | 1.47× |
| Niedersachsen | 24,139 | 0.94× |
| Rheinland-Pfalz | 13,253 | 1× |
| Sachsen | 12,856 | 0.99× |
| Berlin | 12,453 | 1.05× |
| Schleswig-Holstein | 9,483 | 1× |
| Brandenburg | 7,259 | 0.89× |
| Hamburg | 6,530 | 1.09× |
| Thüringen | 5,809 | 0.86× |
| Sachsen-Anhalt | 5,169 | 0.76× |
| Mecklenburg-Vorpommern | 3,823 | 0.76× |
| Saarland | 2,946 | 0.91× |
| Bremen | 1,611 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Headhunters (film) | 22.38× | Movies & TV |
| Gil Ofarim | 2.3× | Music & Radio |
| Standing rib roast | 12.34× | Food & Beverages |
| Kumanovo | 20× | Travel & Leisure |
| WikiHow | 20× | Internet & Social Media |
| Nijmegen | 9.44× | Travel & Leisure |
| Antwone Fisher (film) | 24.07× | Movies & TV |
| Pillow | 1.62× | Home & Garden |
| Hawara | 20× | Travel & Leisure |
| Nationality | 2.98× | Politics & Society |
| Curcuma | 4.84× | Food & Beverages |
| Handmade Gifts | 2.02× | Kids & Family |
| Home Delivery | 2.39× | Food & Beverages |
| South Yorkshire | 14.34× | Travel & Leisure |
| Este, Veneto | 2.07× | Travel & Leisure |
| Jain University | 20× | Business & Career |
| Jack White | 1.52× | Movies & TV |
| Jeepney | 11.58× | Cars & Mobility |
| County Leitrim | 4.55× | Travel & Leisure |
| Ireen Sheer | 1.74× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.99 |
| Mindfulness | BALANCE | 1.23 |
| Career Orientation | POWER | 1.16 |
| Sustainability | BALANCE | 1.15 |
| Luxury Orientation | PREMIUM | 1.14 |
| Urban Lifestyle | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 41.8% |
| India | 19.5% |
| Indonesia | 6.3% |
See Vivo (telecommunications) audiences in other countries
- Vivo (telecommunications) — United States
- Vivo (telecommunications) — United Kingdom
- Vivo (telecommunications) — France
- Vivo (telecommunications) — Italy
- Vivo (telecommunications) — Spain
- Vivo (telecommunications) — Brazil
- Vivo (telecommunications) — Japan
- Vivo (telecommunications) — South Korea
- Vivo (telecommunications) — India
More Mobile phone operator audiences in Germany
- Vodafone (12,656,727)
- Aldi Talk (4,436,705)
- Congstar (3,893,025)
- Klarmobil (3,385,673)
- Deutsche Telekom (2,690,785)
Frequently asked questions
How many fans does Vivo (telecommunications) have in Germany?
Vivo (telecommunications) has an estimated audience of 264,219 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vivo (telecommunications) fans?
49.9% of Vivo (telecommunications) fans are female, 50.1% are male, with an average age of 37.5 years.
Which brands do Vivo (telecommunications) fans like most?
Vivo (telecommunications) fans show strongest brand affinity for Headhunters (film) (22.38×), Gil Ofarim (2.3×), and Standing rib roast (12.34×) over the country average.
Where do Vivo (telecommunications) fans live in Germany?
Vivo (telecommunications) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,339), Bayern (reach 58,592), and Baden-Württemberg (reach 43,073). These three regions account for the largest share of the active audience.
What other brands do Vivo (telecommunications) fans also like?
Beyond Vivo (telecommunications) itself, the audience over-indexes on Gil Ofarim (2.3×), Standing rib roast (12.34×), Kumanovo (20×), and WikiHow (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vivo (telecommunications). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.