Vivo (telecommunications) Audience in United States

Vivo (telecommunications) has an estimated audience of 888,055 people in United States. 44.5% are female, 55.5% are male, average age 34.3. Top regions: Texas, California, Florida. Top brand affinities: VoIP phone, Apple Store, Indeed.com, Google Maps, India national cricket team.

The average Vivo (telecommunications) fan in United States is 34.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include VoIP phone, Apple Store, Indeed.com, with strongest over-indexing on VoIP phone (163.15× the country average). Demographically, the Vivo (telecommunications) audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Quality Awareness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

Demographics of Vivo (telecommunications) fans

Demographic split for Vivo (telecommunications) audience in United States
MetricValue
Female44.5%
Male55.5%
Average age34.3
Estimated audience size888,055

Audience persona

The typical Vivo (telecommunications) fan in United States is more male, around 34.3 years old, with strong Quality Awareness tendencies and a notable affinity for VoIP phone.

Top regions in United States

Top regions ranked by reach for Vivo (telecommunications) in United States
RegionReachAffinity
Texas134,7771.77×
California132,8371.36×
Florida95,6461.59×
New York66,0171.33×
North Carolina35,2781.32×
Georgia29,7291.09×
Illinois29,3460.99×
Pennsylvania28,8570.97×
Louisiana28,1132.45×
New Jersey26,4691.17×
Ohio25,4930.93×
Virginia23,5391.09×
Arizona21,9721.21×
Michigan21,7990.94×
Washington20,1141.13×
Massachusetts19,6031.12×
Tennessee15,3720.86×
Maryland15,2981×
Alabama15,0501.21×
Colorado14,7091.05×
Indiana14,3050.88×
Missouri13,5810.95×
South Carolina12,6230.94×
Minnesota11,4120.9×
Oregon11,0821.09×
Wisconsin10,1080.76×
Nevada9,5861.12×
Kentucky9,0800.82×
Connecticut9,0781.02×
Oklahoma8,6230.87×
Utah8,0221.01×
Kansas7,7921.11×
Iowa5,9620.81×
Arkansas5,8780.8×
Mississippi5,6760.78×
Idaho3,8210.86×
New Mexico3,7100.83×
Hawaii3,4930.92×
Washington, District of Columbia3,3961.27×
Nebraska3,3540.75×
New Hampshire2,8690.82×
West Virginia2,6930.65×
Rhode Island2,2540.8×
Maine2,1870.69×
Delaware2,0000.82×
Alaska1,7540.92×
Montana1,5450.63×
South Dakota1,4810.72×
North Dakota1,0960.6×
Vermont9370.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vivo (telecommunications) audience
BrandAffinityCategory
VoIP phone163.15×Technology & Electronics
Apple Store22.8×Shopping
Indeed.com6.64×Business & Career
Google Maps5.05×Internet & Social Media
India national cricket team21.12×Sports
Tata Motors25.92×Cars & Mobility
DuckDuckGo7.77×Internet & Social Media
Diljit Dosanjh33.62×Music & Radio
Bigg Boss31.22×Movies & TV
Kia Sportage16.82×Cars & Mobility
Moto Guzzi20×Cars & Mobility
Web server6.5×Technology & Electronics
Kiernan Shipka12.62×Movies & TV
Tuttosport52.5×Sports
Real Madrid C.F.3.25×Sports
Google Drive2.66×Technology & Electronics
Internet café18.57×Internet & Social Media
Lyric poetry13.78×Literature
Las Vegas2.97×Travel & Leisure
Jollibee6.76×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vivo (telecommunications) audience
TraitClusterScore
Quality AwarenessPREMIUM4.52
LGBTQ+ IdentityOPEN1.66
MindfulnessBALANCE1.46
SpiritualityBALANCE1.4
TravellingTHRILL1.31
Design AffinityPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Vivo (telecommunications)
CountryShare
Brazil41.8%
India19.5%
Indonesia6.3%

See Vivo (telecommunications) audiences in other countries

More Mobile phone operator audiences in United States

Frequently asked questions

How many fans does Vivo (telecommunications) have in United States?

Vivo (telecommunications) has an estimated audience of 888,055 people in United States, concentrated in Texas and California.

What is the gender split and age of Vivo (telecommunications) fans?

44.5% of Vivo (telecommunications) fans are female, 55.5% are male, with an average age of 34.3 years.

Which brands do Vivo (telecommunications) fans like most?

Vivo (telecommunications) fans show strongest brand affinity for VoIP phone (163.15×), Apple Store (22.8×), and Indeed.com (6.64×) over the country average.

Where do Vivo (telecommunications) fans live in United States?

Vivo (telecommunications) fans in United States are most concentrated in Texas (reach 134,777), California (reach 132,837), and Florida (reach 95,646). These three regions account for the largest share of the active audience.

What other brands do Vivo (telecommunications) fans also like?

Beyond Vivo (telecommunications) itself, the audience over-indexes on Apple Store (22.8×), Indeed.com (6.64×), Google Maps (5.05×), and India national cricket team (21.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vivo (telecommunications). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.