Rascasse Audience Intelligence

Vivo (telecommunications) Target Market in United States

A data profile of the people who buy, follow and care about Vivo (telecommunications) in United States — modelled from more than twelve digital signal sources. Vivo (telecommunications) has an estimated audience of 897,895 people in United States.

#16among Mobile phone operator in United States#2597among Brand in United States#769in Technology & Electronics

The average Vivo (telecommunications) fan in United States is 34.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Ed Harris, Broadcast engineering, FIFA World Cup 2026, with strongest over-indexing on Ed Harris (14.85× the country average).

Demographically, the Vivo (telecommunications) audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vivo (telecommunications) fan in United States is more male, around 34.3 years old, with strong Tradition tendencies and a notable affinity for Ed Harris.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vivo (telecommunications) profile in United States.

Audience size
898K
in United States
Gender
44.5%♀
55.5% male
Age
34.3
average years
Country rank
#25444
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vivo (telecommunications)

44.5% are female, 55.5% are male, average age 34.3.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Vivo (telecommunications) audience in United States
MetricValue
Female44.5%
Male55.5%
Average age34.3
Estimated audience size897,895
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Vivo (telecommunications) audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3917%
40-4915%
50+13%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Vivo (telecommunications) audience comes from United States.

Worldwide audience distribution share by country for Vivo (telecommunications)
CountryShare
Brazil41.3%
India19.2%
Indonesia6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vivo (telecommunications) audience in United States is strongest.

Fig. 05

Top regions by affinity

Vivo (telecommunications) customers by region in United States
#RegionReachAffinity×
01Louisiana~30K2.89×
02Texas~100K1.78×
03Florida~90K1.50×
04California~100K1.34×
05New York~60K1.27×
06North Carolina~30K1.25×
07Washington, District of Columbia~3K1.17×
08Alabama~10K1.15×
09New Jersey~30K1.13×
10Arizona~20K1.10×
11Massachusetts~20K1.08×
12Nevada~9K1.06×
13Georgia~30K1.05×
14Washington~20K1.05×
15Kansas~7K1.05×
16Connecticut~9K1.03×
17Virginia~20K1.02×
18Oregon~10K1.00×
19Maryland~20K0.99×
20Colorado~10K0.98×
21Utah~8K0.98×
22Illinois~30K0.95×
23Alaska~2K0.95×
24Pennsylvania~30K0.93×
25Missouri~10K0.93×
26South Carolina~10K0.93×
27South Dakota~2K0.93×
28Michigan~20K0.92×
29Ohio~30K0.91×
30Tennessee~20K0.91×
31Mississippi~7K0.91×
32Indiana~10K0.90×
33Oklahoma~9K0.90×
34Idaho~4K0.90×
35Hawaii~3K0.90×
36Kentucky~10K0.88×
37Delaware~2K0.88×
38Wyoming~1K0.88×
39New Hampshire~3K0.86×
40Rhode Island~2K0.86×
41Minnesota~10K0.85×
42Arkansas~6K0.84×
43New Mexico~4K0.84×
44Iowa~6K0.83×
45Nebraska~4K0.80×
46Wisconsin~10K0.78×
47West Virginia~3K0.77×
48Montana~2K0.76×
49North Dakota~1K0.76×
50Maine~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Vivo (telecommunications), United States
0.73×1.00×2.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vivo (telecommunications) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vivo (telecommunications) audience
#·InterestCategoryAffinity×
01brent riveraInternet & Social Media43.59×
02Lyric poetryLiterature18.53×
03Ed HarrisMovies & TV14.85×
04Broadcast engineeringBusiness & Career13.09×
05Panama CityTravel & Leisure10.01×
06Kundalini yogaHealth9.74×
07Web serverTechnology & Electronics8.60×
08Malcolm in the MiddleMovies & TV8.14×
09La LigaSports7.17×
10PharmacologyBusiness & Career5.20×
11Real Madrid C.F.Sports4.94×
12Puerto RicoTravel & Leisure4.22×
13Creative CommonsTechnology & Electronics3.70×
14WikipediaInternet & Social Media3.06×
15FIFA World Cup 2026Sports2.80×
16SoccerSports2.63×
17FIFA World CupSports2.41×
18Food and drinkFood & Beverages1.70×
19FoodFood & Beverages1.65×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vivo (telecommunications) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vivo (telecommunications) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.70×
SpiritualityBALANCE2.21×
Risk AppetiteTHRILL1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vivo (telecommunications) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
SustainabilityBALANCE0.90×
Community OrientationOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vivo (telecommunications)'s target market in United States?

Vivo (telecommunications)'s target market in United States covers an estimated 897,895 people, concentrated in Texas and California.

02

What is the gender split and age of Vivo (telecommunications) customers?

44.5% of the Vivo (telecommunications) audience are female, 55.5% are male, with an average age of 34.3 years.

03

Which brands do Vivo (telecommunications) fans like most?

Vivo (telecommunications) fans show strongest brand affinity for Ed Harris (14.85×), Broadcast engineering (13.09×), and FIFA World Cup 2026 (2.8×) over the country average.

04

Where do Vivo (telecommunications) fans live in United States?

Vivo (telecommunications) fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Vivo (telecommunications) fans also like?

Beyond Vivo (telecommunications) itself, the audience over-indexes on Broadcast engineering (13.09×), FIFA World Cup 2026 (2.8×), Web server (8.6×), and Real Madrid C.F. (4.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Vivo (telecommunications) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vivo (telecommunications). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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