Rascasse Audience Intelligence

Panama City Audience in United States

A data profile of the people who buy, follow and care about Panama City in United States — modelled from more than twelve digital signal sources. Panama City has an estimated audience of 4,758,030 people in United States.

#111among City in United States#494among POI in United States#594in Travel & Leisure

The average Panama City fan in United States is 43.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Panama City profile in United States.

Audience size
4.8M
in United States
Gender
56.4%♀
43.6% male
Age
43.0
average years
Country rank
#6983
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Panama City fans

56.4% are female, 43.6% are male, average age 43.0.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Panama City audience in United States
MetricValue
Female56.4%
Male43.6%
Average age43.0
Estimated audience size4,758,030
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Panama City audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4925%
50+28%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Panama City audience comes from United States.

Worldwide audience distribution share by country for Panama City
CountryShare
United States20.1%
Peru13.4%
Mexico9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Panama City audience in United States is strongest.

Fig. 05

Top regions by affinity

Panama City fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1.5M3.96×
02Alabama~200K2.32×
03Georgia~300K2.19×
04Washington, District of Columbia~20K1.63×
05Louisiana~80K1.37×
06Tennessee~100K1.33×
07Mississippi~50K1.33×
08North Carolina~200K1.21×
09Virginia~100K1.18×
10Texas~500K1.15×
11South Carolina~80K1.13×
12Maryland~90K1.09×
13New York~300K1.06×
14Illinois~200K1.06×
15Kentucky~60K1.05×
16Colorado~80K1.02×
17Arkansas~40K0.96×
18Indiana~80K0.94×
19Massachusetts~90K0.93×
20Missouri~70K0.92×
21New Jersey~100K0.91×
22Oklahoma~40K0.85×
23Ohio~100K0.84×
24Kansas~30K0.84×
25Alaska~9K0.84×
26Connecticut~40K0.81×
27Delaware~10K0.81×
28West Virginia~20K0.80×
29Nebraska~20K0.79×
30Rhode Island~10K0.79×
31Montana~10K0.79×
32California~400K0.78×
33Vermont~7K0.78×
34Washington~70K0.77×
35Pennsylvania~100K0.76×
36Wisconsin~50K0.76×
37North Dakota~7K0.76×
38Minnesota~50K0.75×
39Nevada~30K0.75×
40Idaho~20K0.75×
41South Dakota~8K0.75×
42Michigan~90K0.74×
43Utah~30K0.74×
44Iowa~30K0.74×
45New Hampshire~10K0.74×
46Maine~10K0.74×
47New Mexico~20K0.72×
48Oregon~40K0.69×
49Arizona~70K0.68×
50Hawaii~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Panama City, United States
0.66×1.00×3.96×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Panama City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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