Chicago Audience in United States

Chicago logo

Chicago has an estimated audience of 42,550,163 people in United States. 53.5% are female, 46.5% are male, average age 39.1. Top regions: Illinois, California, Texas. Top brand affinities: Dog breed, Israel, Bank account, Corona (band), Jeep Grand Cherokee (WJ).

The average Chicago fan in United States is 39.1 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Dog breed, Israel, Bank account, with strongest over-indexing on Dog breed (1.54× the country average). Demographically, the Chicago audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Chicago fans

Demographic split for Chicago audience in United States
MetricValue
Female53.5%
Male46.5%
Average age39.1
Estimated audience size42,550,163

Audience persona

The typical Chicago fan in United States is balanced, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Chicago in United States
RegionReachAffinity
Illinois8,370,0006.8×
California4,226,9130.9×
Texas3,375,3140.92×
Florida2,581,0500.9×
New York2,268,9270.95×
Michigan1,620,1741.46×
Indiana1,550,6071.99×
Ohio1,370,9751.05×
Georgia1,271,7550.97×
Pennsylvania1,099,9500.77×
North Carolina1,076,4160.84×
Missouri1,070,3041.56×
Wisconsin957,8491.5×
New Jersey930,9950.86×
Virginia901,4970.87×
Arizona851,3100.98×
Tennessee814,8170.95×
Minnesota814,2201.34×
Massachusetts800,8370.96×
Washington741,7790.87×
Colorado616,0460.92×
Maryland610,6850.83×
Kentucky555,3171.04×
Alabama500,1540.84×
Iowa471,2571.34×
South Carolina455,3320.71×
Louisiana433,4050.79×
Oregon370,4330.76×
Oklahoma358,9910.76×
Kansas342,7191.02×
Nevada319,6050.78×
Connecticut314,8460.74×
Arkansas287,2790.82×
Mississippi258,5120.74×
Utah251,3260.66×
Nebraska220,1591.03×
Washington, District of Columbia159,1221.24×
New Mexico138,6720.65×
Idaho130,6170.61×
Hawaii126,7000.69×
West Virginia102,5990.52×
New Hampshire92,1010.55×
Rhode Island90,4160.67×
Maine87,7200.58×
South Dakota76,9160.78×
Montana66,8560.57×
Alaska64,1590.7×
North Dakota63,1320.72×
Delaware57,7400.49×
Vermont41,1490.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicago audience
BrandAffinityCategory
Dog breed1.54×Pets & Animals
Israel1.75×Travel & Leisure
Bank account1.62×Business & Career
Corona (band)3.18×Music & Radio
Jeep Grand Cherokee (WJ)2.59×Cars & Mobility
Home staging2.03×Home & Garden
Keeper (password manager)2.28×Technology & Electronics
Hocus Pocus1.56×Movies & TV
Jeep Wagoneer1.78×Cars & Mobility
Manual labour1.97×Business & Career
Hayward, California3.23×Travel & Leisure
San Jacinto, California3.35×Travel & Leisure
Kodiak, Alaska2.15×Travel & Leisure
Consequence (rapper)1.55×Music & Radio
Kento Yamazaki2.64×Movies & TV
Hebe1.54×Home & Garden
Primos Hunting4.37×Sports
Vacuum packing2.17×Home & Garden
Highland games1.79×Sports
Holt Renfrew2.66×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicago audience
TraitClusterScore
ExtroversionTHRILL1.33
Early Adopter MentalityPOWER1.19
Social Media UsageJOY1.15
Community OrientationOPEN1.14
Design AffinityPREMIUM1.14
Sports ActivityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Chicago
CountryShare
United States67.4%
United Kingdom2.8%
Canada2.6%

See Chicago audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Chicago have in United States?

Chicago has an estimated audience of 42,550,163 people in United States, concentrated in Illinois and California.

What is the gender split and age of Chicago fans?

53.5% of Chicago fans are female, 46.5% are male, with an average age of 39.1 years.

Which brands do Chicago fans like most?

Chicago fans show strongest brand affinity for Dog breed (1.54×), Israel (1.75×), and Bank account (1.62×) over the country average.

Where do Chicago fans live in United States?

Chicago fans in United States are most concentrated in Illinois (reach 8,370,000), California (reach 4,226,913), and Texas (reach 3,375,314). These three regions account for the largest share of the active audience.

What other brands do Chicago fans also like?

Beyond Chicago itself, the audience over-indexes on Israel (1.75×), Bank account (1.62×), Corona (band) (3.18×), and Jeep Grand Cherokee (WJ) (2.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.