Chicago Audience in Germany
Chicago has an estimated audience of 871,701 people in Germany. 51.5% are female, 48.5% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, HODINKEE, Preacher (comics), Stradivarius, Buddy – The Buddy Holly Story.
The average Chicago fan in Germany is 33.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, HODINKEE, Preacher (comics), with strongest over-indexing on Israel (3.49× the country average). Demographically, the Chicago audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Chicago fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 33.6 |
| Estimated audience size | 871,701 |
Audience persona
The typical Chicago fan in Germany is balanced, around 33.6 years old, with strong Patriotism tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 216,811 | 1.14× |
| Bayern | 174,736 | 1.25× |
| Baden-Württemberg | 138,612 | 1.17× |
| Hessen | 89,467 | 1.35× |
| Niedersachsen | 84,425 | 1× |
| Berlin | 47,096 | 1.21× |
| Rheinland-Pfalz | 44,682 | 1.02× |
| Sachsen | 36,765 | 0.86× |
| Schleswig-Holstein | 26,215 | 0.84× |
| Hamburg | 22,814 | 1.16× |
| Brandenburg | 21,807 | 0.81× |
| Thüringen | 18,653 | 0.84× |
| Sachsen-Anhalt | 16,368 | 0.72× |
| Mecklenburg-Vorpommern | 11,267 | 0.68× |
| Saarland | 9,845 | 0.92× |
| Bremen | 7,855 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.49× | Travel & Leisure |
| HODINKEE | 14.27× | Fashion & Accessoires |
| Preacher (comics) | 8.5× | Literature |
| Stradivarius | 1.97× | Shopping |
| Buddy – The Buddy Holly Story | 5.82× | Music & Radio |
| Product design | 1.7× | Business & Career |
| Urban horticulture | 1.71× | Home & Garden |
| KLIX (AM) | 2.42× | Music & Radio |
| Fantasy Earth: Zero | 6.13× | Games |
| Kodi (software) | 2.28× | Technology & Electronics |
| Handmade Gifts | 1.52× | Kids & Family |
| Škoda Kodiaq | 1.51× | Cars & Mobility |
| Cardio Kickboxing | 26.52× | Sports |
| Building insulation | 3.02× | Home & Garden |
| Hobby Lobby | 4.57× | Home & Garden |
| Information sensitivity | 3.19× | Technology & Electronics |
| Liberace | 3.67× | Music & Radio |
| Hauptschule | 4.54× | Kids & Family |
| Esra Erol | 3.17× | Movies & TV |
| Picnic | 2.08× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.53 |
| Tradition | CONSERVATISM | 1.44 |
| Community Orientation | OPEN | 1.43 |
| Early Adopter Mentality | POWER | 1.37 |
| Sustainability | BALANCE | 1.33 |
| Risk Appetite | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.4% |
| United Kingdom | 2.8% |
| Canada | 2.6% |
See Chicago audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Chicago have in Germany?
Chicago has an estimated audience of 871,701 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chicago fans?
51.5% of Chicago fans are female, 48.5% are male, with an average age of 33.6 years.
Which brands do Chicago fans like most?
Chicago fans show strongest brand affinity for Israel (3.49×), HODINKEE (14.27×), and Preacher (comics) (8.5×) over the country average.
Where do Chicago fans live in Germany?
Chicago fans in Germany are most concentrated in Nordrhein-Westfalen (reach 216,811), Bayern (reach 174,736), and Baden-Württemberg (reach 138,612). These three regions account for the largest share of the active audience.
What other brands do Chicago fans also like?
Beyond Chicago itself, the audience over-indexes on HODINKEE (14.27×), Preacher (comics) (8.5×), Stradivarius (1.97×), and Buddy – The Buddy Holly Story (5.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chicago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.