Rascasse Audience Intelligence

Chicago Audience in Germany

A data profile of the people who buy, follow and care about Chicago in Germany — modelled from more than twelve digital signal sources. Chicago has an estimated audience of 871,701 people in Germany.

#127among City in Germany#563among POI in Germany#582in Travel & Leisure

The average Chicago fan in Germany is 33.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Andy Samberg, YouTube Music, Robert Redford, with strongest over-indexing on Andy Samberg (19.5× the country average).

Demographically, the Chicago audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Community Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chicago fan in Germany is balanced, around 33.6 years old, with strong Community Orientation tendencies and a notable affinity for Andy Samberg.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicago profile in Germany.

Audience size
872K
in Germany
Gender
51.5%♀
48.5% male
Age
33.6
average years
Country rank
#7343
POI in Germany
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicago fans

51.5% are female, 48.5% are male, average age 33.6.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Chicago audience in Germany
MetricValue
Female51.5%
Male48.5%
Average age33.6
Estimated audience size871,701
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Chicago audience in Germany
Age bracketShare%
16-1935%
20-2921%
30-3918%
40-4916%
50+11%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Chicago audience comes from Germany.

Worldwide audience distribution share by country for Chicago
CountryShare
United States67.3%
United Kingdom2.8%
Canada2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicago audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chicago fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~90K1.33×
02Bayern~200K1.21×
03Berlin~40K1.15×
04Baden-Württemberg~100K1.14×
05Hamburg~20K1.14×
06Nordrhein-Westfalen~200K1.11×
07Bremen~8K1.08×
08Rheinland-Pfalz~50K1.03×
09Niedersachsen~80K0.99×
10Saarland~10K0.97×
11Thüringen~20K0.87×
12Sachsen~40K0.86×
13Schleswig-Holstein~30K0.84×
14Brandenburg~20K0.82×
15Sachsen-Anhalt~20K0.75×
16Mecklenburg-Vorpommern~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Chicago, Germany
0.71×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicago audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicago audience
#·InterestCategoryAffinity×
01Andy SambergMovies & TV19.50×
02SSIOMusic & Radio6.97×
03Jimmy KimmelMovies & TV6.34×
04Mel GibsonMovies & TV4.93×
05Emily BluntMovies & TV4.88×
06YouTube MusicInternet & Social Media4.82×
07Robert RedfordMovies & TV4.04×
08CNNMovies & TV3.85×
09Car washCars & Mobility3.70×
10Dexter (TV series)Movies & TV3.57×
11Crime fictionLiterature3.50×
12Nina ChubaMusic & Radio2.88×
13LivemusicMusic & Radio2.51×
14CanadaTravel & Leisure2.44×
15Property finderHome & Garden2.15×
16Michael JacksonMusic & Radio2.12×
17HugendubelShopping2.09×
18Modern architectureArts & Culture1.97×
19SupermanMovies & TV1.90×
20BatmanMovies & TV1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicago audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicago audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.83×
Quality AwarenessPREMIUM1.62×
Risk AppetiteTHRILL1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicago audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.82×
Family OrientationCONSERVATISM0.84×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicago have in Germany?

Chicago has an estimated audience of 871,701 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chicago fans?

51.5% of Chicago fans are female, 48.5% are male, with an average age of 33.6 years.

03

Which brands do Chicago fans like most?

Chicago fans show strongest brand affinity for Andy Samberg (19.5×), YouTube Music (4.82×), and Robert Redford (4.04×) over the country average.

04

Where do Chicago fans live in Germany?

Chicago fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Chicago fans also like?

Beyond Chicago itself, the audience over-indexes on YouTube Music (4.82×), Robert Redford (4.04×), Emily Blunt (4.88×), and Livemusic (2.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Chicago audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chicago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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