Rascasse Audience Intelligence

Houston Audience in United States

A data profile of the people who buy, follow and care about Houston in United States — modelled from more than twelve digital signal sources. Houston has an estimated audience of 36,959,699 people in United States.

#6among City in United States#26among POI in United States#52in Travel & Leisure

The average Houston fan in United States is 40.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Mortgage loans, Google Drive, Innovation, with strongest over-indexing on Mortgage loans (1.7× the country average).

Demographically, the Houston audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Houston fan in United States is balanced, around 40.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Mortgage loans.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Houston profile in United States.

Audience size
37M
in United States
Gender
52.7%♀
47.3% male
Age
40.6
average years
Country rank
#656
POI in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Houston fans

52.7% are female, 47.3% are male, average age 40.6.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Houston audience in United States
MetricValue
Female52.7%
Male47.3%
Average age40.6
Estimated audience size36,959,699
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Houston audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

72.3%

of the worldwide Houston audience comes from United States.

Worldwide audience distribution share by country for Houston
CountryShare
United States72.3%
Mexico3.3%
Canada2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Houston audience in United States is strongest.

Fig. 05

Top regions by affinity

Houston fans by region: top regions in United States
#RegionReachAffinity×
01Texas~19M5.95×
02Louisiana~1.5M3.07×
03Georgia~2.5M2.05×
04Florida~4M1.56×
05Arizona~1M1.46×
06Mississippi~400K1.36×
07Oklahoma~500K1.27×
08Washington, District of Columbia~100K1.26×
09New York~2.5M1.24×
10Arkansas~400K1.24×
11New Mexico~200K1.22×
12New Jersey~1M1.13×
13Tennessee~800K1.11×
14California~4.5M1.07×
15Alabama~500K1.01×
16Kansas~300K0.99×
17Colorado~600K0.96×
18Illinois~1M0.92×
19Missouri~500K0.92×
20Massachusetts~600K0.89×
21Nevada~300K0.88×
22Rhode Island~100K0.88×
23Maryland~600K0.87×
24Alaska~70K0.85×
25Washington~600K0.84×
26Utah~300K0.83×
27Wyoming~40K0.81×
28Oregon~300K0.80×
29Virginia~700K0.79×
30North Carolina~800K0.76×
31Nebraska~100K0.76×
32Hawaii~100K0.76×
33North Dakota~60K0.73×
34Minnesota~400K0.72×
35Connecticut~300K0.72×
36South Carolina~400K0.71×
37Iowa~200K0.71×
38South Dakota~60K0.71×
39Ohio~800K0.70×
40Pennsylvania~900K0.69×
41Michigan~700K0.69×
42Wisconsin~400K0.69×
43Indiana~500K0.68×
44Delaware~70K0.67×
45Idaho~100K0.66×
46Kentucky~300K0.65×
47Montana~70K0.65×
48New Hampshire~90K0.59×
49Maine~80K0.57×
50West Virginia~90K0.51×
Fig. 06

Affinity by region

Affinity by region — Houston, United States
0.51×1.00×5.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Houston audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Houston audience
#·InterestCategoryAffinity×
01BoxingSports2.35×
02InnovationBusiness & Career2.12×
03Real propertyHome & Garden1.95×
04FedExBusiness & Career1.95×
05Solar energyHome & Garden1.91×
06Renewable energyBusiness & Career1.89×
07Mortgage loansBusiness & Career1.70×
08Creative CommonsTechnology & Electronics1.68×
09Talk radioMusic & Radio1.65×
10MeteorologyHome & Garden1.64×
11Google DriveTechnology & Electronics1.59×
12Vehicle insuranceCars & Mobility1.55×
13HairstyleBeauty & Wellness1.54×
147-ElevenShopping1.54×
15Pizza HutFood & Beverages1.53×
16CBS SportsMovies & TV1.53×
17FoodieFood & Beverages1.52×
18Mixed martial artsSports1.52×
19DonationBusiness & Career1.52×
20HollywoodTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Houston audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Houston audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.41×
PatriotismCONSERVATISM1.40×
ExtroversionTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Houston audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
CreativityOPEN0.86×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Houston have in United States?

Houston has an estimated audience of 36,959,699 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Houston fans?

52.7% of Houston fans are female, 47.3% are male, with an average age of 40.6 years.

03

Which brands do Houston fans like most?

Houston fans show strongest brand affinity for Mortgage loans (1.7×), Google Drive (1.59×), and Innovation (2.12×) over the country average.

04

Where do Houston fans live in United States?

Houston fans in United States are most concentrated in Texas (reach ~19M), California (reach ~4.5M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Houston fans also like?

Beyond Houston itself, the audience over-indexes on Google Drive (1.59×), Innovation (2.12×), Pizza Hut (1.53×), and Hairstyle (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Houston audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Houston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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