Houston Audience in United States

Houston has an estimated audience of 36,959,699 people in United States. 52.7% are female, 47.3% are male, average age 40.6. Top regions: Texas, California, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Circle K.

The average Houston fan in United States is 40.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (18.63× the country average). Demographically, the Houston audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Houston fans

Demographic split for Houston audience in United States
MetricValue
Female52.7%
Male47.3%
Average age40.6
Estimated audience size36,959,699

Audience persona

The typical Houston fan in United States is balanced, around 40.6 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Houston in United States
RegionReachAffinity
Texas20,310,9426.39×
California4,490,9531.1×
Florida4,082,7661.63×
Georgia2,471,0452.17×
New York1,902,7120.92×
Louisiana1,487,0883.12×
Illinois1,189,3900.97×
Arizona1,140,1611.51×
New Jersey1,109,8651.18×
North Carolina860,6290.77×
Tennessee848,8261.14×
Pennsylvania812,8890.65×
Ohio765,9420.67×
Virginia720,9530.8×
Michigan660,2430.68×
Washington634,6130.86×
Colorado576,3100.99×
Missouri563,0640.95×
Oklahoma539,3181.31×
Massachusetts539,2000.74×
Alabama527,7941.02×
Maryland503,8450.79×
Indiana452,5850.67×
Mississippi408,1891.34×
Minnesota380,5780.72×
South Carolina377,2220.68×
Arkansas375,3731.23×
Wisconsin368,4970.66×
Nevada311,3670.87×
Kansas292,8581.01×
Oregon290,3850.69×
Kentucky288,2440.62×
Utah264,1390.8×
Connecticut215,5310.58×
New Mexico214,7321.16×
Iowa210,9960.69×
Nebraska135,0750.73×
Washington, District of Columbia124,6211.12×
Idaho108,7650.59×
Hawaii90,6990.57×
West Virginia71,9710.42×
New Hampshire67,3300.46×
Rhode Island62,1450.53×
Maine61,5510.46×
Delaware60,6010.59×
Alaska57,8010.73×
Montana56,2880.55×
South Dakota47,6540.56×
North Dakota44,0140.58×
Wyoming31,9190.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Houston audience
BrandAffinityCategory
Capital One18.63×Business & Career
Google Maps17.26×Internet & Social Media
CarGurus23.23×Cars & Mobility
Indeed.com13.06×Business & Career
Circle K19.01×Shopping
AccuWeather16.23×Home & Garden
DeviantArt16.58×Internet & Social Media
Enterprise Rent-A-Car13.57×Cars & Mobility
Aaron Rodgers14.06×Sports
Beetlejuice10.24×Movies & TV
Khan Academy17.47×Business & Career
Autism Awareness19.03×Health
Bruce Willis14.58×Movies & TV
ICloud17.57×Technology & Electronics
Diabetes mellitus awareness12.48×Health
Billy Bob Thornton15.88×Movies & TV
Diane Keaton11.04×Movies & TV
Matthew McConaughey16.15×Movies & TV
Google News10.21×News
Blake Lively16.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Houston audience
TraitClusterScore
Risk AppetiteTHRILL2.38
Luxury OrientationPREMIUM1.57
ExtroversionTHRILL1.45
Early Adopter MentalityPOWER1.43
Social Media UsageJOY1.11
Design AffinityPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Houston
CountryShare
United States72.4%
Mexico3.3%
Canada2.5%

See Houston audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Houston have in United States?

Houston has an estimated audience of 36,959,699 people in United States, concentrated in Texas and California.

What is the gender split and age of Houston fans?

52.7% of Houston fans are female, 47.3% are male, with an average age of 40.6 years.

Which brands do Houston fans like most?

Houston fans show strongest brand affinity for Capital One (18.63×), Google Maps (17.26×), and CarGurus (23.23×) over the country average.

Where do Houston fans live in United States?

Houston fans in United States are most concentrated in Texas (reach 20,310,942), California (reach 4,490,953), and Florida (reach 4,082,766). These three regions account for the largest share of the active audience.

What other brands do Houston fans also like?

Beyond Houston itself, the audience over-indexes on Google Maps (17.26×), CarGurus (23.23×), Indeed.com (13.06×), and Circle K (19.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Houston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.