Rascasse Audience Intelligence

Houston Audience in Germany

A data profile of the people who buy, follow and care about Houston in Germany — modelled from more than twelve digital signal sources. Houston has an estimated audience of 333,497 people in Germany.

#315among City in Germany#1494among POI in Germany#1288in Travel & Leisure

The average Houston fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vibram FiveFingers, New Amsterdam, Robert Redford, with strongest over-indexing on Vibram FiveFingers (48.56× the country average).

Demographically, the Houston audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Quality Awareness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Houston fan in Germany is more male, around 37.3 years old, with strong Quality Awareness tendencies and a notable affinity for Vibram FiveFingers.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Houston profile in Germany.

Audience size
333K
in Germany
Gender
44.8%♀
55.2% male
Age
37.3
average years
Country rank
#16075
POI in Germany
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Houston fans

44.8% are female, 55.2% are male, average age 37.3.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Houston audience in Germany
MetricValue
Female44.8%
Male55.2%
Average age37.3
Estimated audience size333,497
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Houston audience in Germany
Age bracketShare%
16-1923%
20-2921%
30-3921%
40-4920%
50+15%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Houston audience comes from Germany.

Worldwide audience distribution share by country for Houston
CountryShare
United States72.3%
Mexico3.3%
Canada2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Houston audience in Germany is strongest.

Fig. 05

Top regions by affinity

Houston fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.41×
02Hamburg~9K1.22×
03Berlin~20K1.21×
04Bayern~60K1.19×
05Bremen~3K1.15×
06Nordrhein-Westfalen~80K1.06×
07Baden-Württemberg~50K1.05×
08Rheinland-Pfalz~20K1.04×
09Brandenburg~10K0.99×
10Niedersachsen~30K0.96×
11Schleswig-Holstein~10K0.92×
12Sachsen~10K0.87×
13Saarland~3K0.83×
14Thüringen~7K0.77×
15Sachsen-Anhalt~6K0.74×
16Mecklenburg-Vorpommern~5K0.71×
Fig. 06

Affinity by region

Affinity by region — Houston, Germany
0.71×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Houston audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Houston audience
#·InterestCategoryAffinity×
01Vibram FiveFingersFashion & Accessoires48.56×
02Outer BanksTravel & Leisure31.70×
03Tex-MexFood & Beverages26.91×
04New AmsterdamMovies & TV20.00×
05Once upon a timeMovies & TV20.00×
06High School DxDMovies & TV20.00×
07Brenda SongFashion & Accessoires20.00×
08Nok AirTravel & Leisure20.00×
09Elfen LiedLiterature19.66×
10Halloween costumeKids & Family15.83×
11SnowpiercerMovies & TV14.95×
12American AirlinesTravel & Leisure11.80×
13OzarksMovies & TV10.35×
14Scandal (TV series)Movies & TV9.70×
15Jimmy KimmelMovies & TV7.97×
16Heath LedgerMovies & TV7.80×
17Petroleum industryBusiness & Career7.62×
18Robert RedfordMovies & TV5.43×
19CanadaTravel & Leisure2.87×
20NatureHome & Garden1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Houston audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Houston audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.94×
Community OrientationOPEN1.75×
SpiritualityBALANCE1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Houston audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
Healthy LifestyleBALANCE0.78×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Houston have in Germany?

Houston has an estimated audience of 333,497 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Houston fans?

44.8% of Houston fans are female, 55.2% are male, with an average age of 37.3 years.

03

Which brands do Houston fans like most?

Houston fans show strongest brand affinity for Vibram FiveFingers (48.56×), New Amsterdam (20×), and Robert Redford (5.43×) over the country average.

04

Where do Houston fans live in Germany?

Houston fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Houston fans also like?

Beyond Houston itself, the audience over-indexes on New Amsterdam (20×), Robert Redford (5.43×), Once upon a time (20×), and Tex-Mex (26.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Houston audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Houston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →