Houston Audience in Germany
Houston has an estimated audience of 333,497 people in Germany. 44.8% are female, 55.2% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vibram FiveFingers, New Amsterdam, Tex-Mex, Once upon a time, Outer Banks.
The average Houston fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vibram FiveFingers, New Amsterdam, Tex-Mex, with strongest over-indexing on Vibram FiveFingers (66.43× the country average). Demographically, the Houston audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Houston fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 37.3 |
| Estimated audience size | 333,497 |
Audience persona
The typical Houston fan in Germany is more male, around 37.3 years old, with strong Extroversion tendencies and a notable affinity for Vibram FiveFingers.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,200 | 1.09× |
| Bayern | 65,152 | 1.22× |
| Baden-Württemberg | 48,628 | 1.07× |
| Hessen | 36,214 | 1.42× |
| Niedersachsen | 31,323 | 0.97× |
| Berlin | 18,524 | 1.24× |
| Rheinland-Pfalz | 16,815 | 1.01× |
| Sachsen | 14,198 | 0.87× |
| Schleswig-Holstein | 10,950 | 0.91× |
| Brandenburg | 10,268 | 0.99× |
| Hamburg | 9,316 | 1.24× |
| Thüringen | 6,249 | 0.74× |
| Sachsen-Anhalt | 5,951 | 0.69× |
| Mecklenburg-Vorpommern | 4,199 | 0.66× |
| Bremen | 3,252 | 1.14× |
| Saarland | 3,092 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vibram FiveFingers | 66.43× | Fashion & Accessoires |
| New Amsterdam | 20× | Movies & TV |
| Tex-Mex | 33.75× | Food & Beverages |
| Once upon a time | 20× | Movies & TV |
| Outer Banks | 51.66× | Travel & Leisure |
| Livemusic | 3.78× | Music & Radio |
| High School DxD | 20× | Movies & TV |
| Borussia Dortmund | 1.6× | Sports |
| Canada | 3.24× | Travel & Leisure |
| Jimmy Kimmel | 9.8× | Movies & TV |
| Brenda Song | 20× | Fashion & Accessoires |
| Mark Zuckerberg | 9.56× | Business & Career |
| 2. Bundesliga | 2.49× | Sports |
| Satire | 4.04× | Literature |
| American Airlines | 11.19× | Travel & Leisure |
| Country rap | 5.26× | Music & Radio |
| Batman | 2.34× | Movies & TV |
| Brewing | 4.41× | Food & Beverages |
| Natalie Dormer | 12.06× | Movies & TV |
| Halloween costume | 12.12× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.81 |
| Early Adopter Mentality | POWER | 1.7 |
| Community Orientation | OPEN | 1.65 |
| Risk Appetite | THRILL | 1.54 |
| Travelling | THRILL | 1.54 |
| Quality Awareness | PREMIUM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 72.4% |
| Mexico | 3.3% |
| Canada | 2.5% |
See Houston audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Houston have in Germany?
Houston has an estimated audience of 333,497 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Houston fans?
44.8% of Houston fans are female, 55.2% are male, with an average age of 37.3 years.
Which brands do Houston fans like most?
Houston fans show strongest brand affinity for Vibram FiveFingers (66.43×), New Amsterdam (20×), and Tex-Mex (33.75×) over the country average.
Where do Houston fans live in Germany?
Houston fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,200), Bayern (reach 65,152), and Baden-Württemberg (reach 48,628). These three regions account for the largest share of the active audience.
What other brands do Houston fans also like?
Beyond Houston itself, the audience over-indexes on New Amsterdam (20×), Tex-Mex (33.75×), Once upon a time (20×), and Outer Banks (51.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Houston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.