Halloween costume Audience in Germany
Halloween costume has an estimated audience of 402,902 people in Germany. 56.9% are female, 43.1% are male, average age 31.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Giorgia Meloni, Ex on the Beach, Superman, Le Iene, Ozarks.
The average Halloween costume fan in Germany is 31.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Giorgia Meloni, Ex on the Beach, Superman, with strongest over-indexing on Giorgia Meloni (86.24× the country average). Demographically, the Halloween costume audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Halloween costume fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 31.3 |
| Estimated audience size | 402,902 |
Audience persona
The typical Halloween costume fan in Germany is more female, around 31.3 years old, with strong Pet Ownership tendencies and a notable affinity for Giorgia Meloni.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,108 | 1.07× |
| Bayern | 92,588 | 1.43× |
| Baden-Württemberg | 64,872 | 1.18× |
| Hessen | 41,103 | 1.34× |
| Niedersachsen | 31,620 | 0.81× |
| Berlin | 29,059 | 1.61× |
| Rheinland-Pfalz | 23,590 | 1.17× |
| Sachsen | 15,422 | 0.78× |
| Hamburg | 11,697 | 1.28× |
| Schleswig-Holstein | 11,041 | 0.76× |
| Brandenburg | 9,862 | 0.79× |
| Thüringen | 6,977 | 0.68× |
| Sachsen-Anhalt | 6,931 | 0.66× |
| Mecklenburg-Vorpommern | 4,645 | 0.6× |
| Saarland | 4,258 | 0.86× |
| Bremen | 3,338 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Giorgia Meloni | 86.24× | Politics & Society |
| Ex on the Beach | 144.38× | Movies & TV |
| Superman | 15.18× | Movies & TV |
| Le Iene | 111.25× | Movies & TV |
| Ozarks | 58.4× | Movies & TV |
| 11.21× | Internet & Social Media | |
| Unicorn | 35.4× | Kids & Family |
| Talent show | 37.36× | Movies & TV |
| Lucifer | 27.41× | Movies & TV |
| Supergirl | 17.93× | Movies & TV |
| Konditorei | 25.13× | Food & Beverages |
| Mirrored sunglasses | 121.97× | Fashion & Accessoires |
| Macaron | 76.68× | Food & Beverages |
| Social media | 6.38× | Business & Career |
| Jensen Ackles | 27.7× | Movies & TV |
| Saw (franchise) | 22.34× | Movies & TV |
| Darth Vader | 28.9× | Movies & TV |
| Jared Padalecki | 29.48× | Movies & TV |
| Wattpad | 16.73× | Internet & Social Media |
| Alpina Watches | 42.21× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.05 |
| Travelling | THRILL | 1.98 |
| Sustainability | BALANCE | 1.75 |
| LGBTQ+ Identity | OPEN | 1.63 |
| Urban Lifestyle | OPEN | 1.57 |
| Sports Activity | POWER | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.7% |
| Japan | 19.7% |
| United Kingdom | 5.0% |
See Halloween costume audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Halloween costume have in Germany?
Halloween costume has an estimated audience of 402,902 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Halloween costume fans?
56.9% of Halloween costume fans are female, 43.1% are male, with an average age of 31.3 years.
Which brands do Halloween costume fans like most?
Halloween costume fans show strongest brand affinity for Giorgia Meloni (86.24×), Ex on the Beach (144.38×), and Superman (15.18×) over the country average.
Where do Halloween costume fans live in Germany?
Halloween costume fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,108), Bayern (reach 92,588), and Baden-Württemberg (reach 64,872). These three regions account for the largest share of the active audience.
What other brands do Halloween costume fans also like?
Beyond Halloween costume itself, the audience over-indexes on Ex on the Beach (144.38×), Superman (15.18×), Le Iene (111.25×), and Ozarks (58.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Halloween costume. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.