Rascasse Audience Intelligence

Halloween costume Audience in Germany

A data profile of the people who buy, follow and care about Halloween costume in Germany — modelled from more than twelve digital signal sources. Halloween costume has an estimated audience of 402,902 people in Germany.

#5250among Topic in Germany#284in Kids & Family

The average Halloween costume fan in Germany is 31.3 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Giorgia Meloni, Ex on the Beach, Superman, with strongest over-indexing on Giorgia Meloni (86.24× the country average).

Demographically, the Halloween costume audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Halloween costume fan in Germany is more female, around 31.3 years old, with strong Extroversion tendencies and a notable affinity for Giorgia Meloni.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Halloween costume profile in Germany.

Audience size
403K
in Germany
Gender
56.9%♀
43.1% male
Age
31.3
average years
Country rank
#13934
Topic in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Halloween costume fans

56.9% are female, 43.1% are male, average age 31.3.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Halloween costume audience in Germany
MetricValue
Female56.9%
Male43.1%
Average age31.3
Estimated audience size402,902
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Halloween costume audience in Germany
Age bracketShare%
16-1939%
20-2923%
30-3918%
40-4914%
50+5%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Halloween costume audience comes from Germany.

Worldwide audience distribution share by country for Halloween costume
CountryShare
United States43.7%
Japan19.7%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Halloween costume audience in Germany is strongest.

Fig. 05

Top regions by affinity

Halloween costume fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.53×
02Bayern~90K1.40×
03Hessen~40K1.29×
04Hamburg~10K1.22×
05Rheinland-Pfalz~20K1.20×
06Baden-Württemberg~60K1.13×
07Nordrhein-Westfalen~90K1.02×
08Bremen~3K1.01×
09Saarland~5K0.94×
10Niedersachsen~30K0.84×
11Brandenburg~10K0.83×
12Schleswig-Holstein~10K0.80×
13Sachsen~20K0.78×
14Thüringen~8K0.78×
15Sachsen-Anhalt~8K0.75×
16Mecklenburg-Vorpommern~6K0.74×
Fig. 06

Affinity by region

Affinity by region — Halloween costume, Germany
0.74×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Halloween costume audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Halloween costume audience
#·InterestCategoryAffinity×
01Ex on the BeachMovies & TV144.38×
02Mirrored sunglassesFashion & Accessoires121.97×
03Le IeneMovies & TV111.25×
04Giorgia MeloniPolitics & Society86.24×
05MacaronFood & Beverages76.68×
06OzarksMovies & TV58.40×
07Alpina WatchesFashion & Accessoires42.21×
08Talent showMovies & TV37.36×
09UnicornKids & Family35.40×
10Jared PadaleckiMovies & TV29.48×
11Darth VaderMovies & TV28.90×
12Jensen AcklesMovies & TV27.70×
13LuciferMovies & TV27.41×
14KonditoreiFood & Beverages25.13×
15Saw (franchise)Movies & TV22.34×
16SupergirlMovies & TV17.93×
17WattpadInternet & Social Media16.73×
18SupermanMovies & TV15.18×
19RedditInternet & Social Media11.21×
20Social mediaBusiness & Career6.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Halloween costume audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Halloween costume audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.94×
Social Media UsageJOY2.36×
TravellingTHRILL2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Halloween costume audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.09×
Need for SecurityCONSERVATISM1.10×
Career OrientationPOWER1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Halloween costume have in Germany?

Halloween costume has an estimated audience of 402,902 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Halloween costume fans?

56.9% of Halloween costume fans are female, 43.1% are male, with an average age of 31.3 years.

03

Which brands do Halloween costume fans like most?

Halloween costume fans show strongest brand affinity for Giorgia Meloni (86.24×), Ex on the Beach (144.38×), and Superman (15.18×) over the country average.

04

Where do Halloween costume fans live in Germany?

Halloween costume fans in Germany are most concentrated in Bayern (reach ~90K), Nordrhein-Westfalen (reach ~90K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Halloween costume fans also like?

Beyond Halloween costume itself, the audience over-indexes on Ex on the Beach (144.38×), Superman (15.18×), Ozarks (58.4×), and Le Iene (111.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Halloween costume audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Halloween costume. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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