Halloween costume Audience in United States

Halloween costume logo

Halloween costume has an estimated audience of 7,002,477 people in United States. 64.9% are female, 35.1% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Costume, Spirit Halloween, Costume party, Friends, Halloween Town.

The average Halloween costume fan in United States is 33.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Costume, Spirit Halloween, Costume party, with strongest over-indexing on Costume (8.91× the country average). Demographically, the Halloween costume audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Halloween costume fans

Demographic split for Halloween costume audience in United States
MetricValue
Female64.9%
Male35.1%
Average age33.6
Estimated audience size7,002,477

Audience persona

The typical Halloween costume fan in United States is more female, around 33.6 years old, with strong Extroversion tendencies and a notable affinity for Costume.

Top regions in United States

Top regions ranked by reach for Halloween costume in United States
RegionReachAffinity
California927,4141.2×
Texas718,4371.19×
Florida454,7910.96×
New York406,5721.04×
Pennsylvania261,9011.11×
Illinois260,1021.11×
Georgia232,4001.08×
Ohio212,4460.98×
North Carolina207,3160.98×
Michigan204,7871.12×
New Jersey186,6401.05×
Tennessee158,9671.13×
Arizona156,8701.1×
Virginia153,9830.9×
Indiana141,8761.11×
Massachusetts135,7250.98×
Louisiana120,3361.33×
Missouri119,3471.06×
Washington118,4300.84×
Maryland116,2740.97×
Alabama111,6321.14×
South Carolina105,3111×
Kentucky104,6811.19×
Colorado96,3860.87×
Wisconsin92,4880.88×
Minnesota92,2600.92×
Oklahoma88,5901.14×
Nevada73,2451.08×
Connecticut70,7241.01×
Oregon69,9940.87×
Utah69,0431.1×
Mississippi67,9401.18×
Arkansas65,0411.13×
Kansas56,0031.01×
Iowa52,4150.91×
West Virginia41,9371.29×
New Mexico39,7461.13×
Nebraska32,5360.93×
Idaho30,6230.87×
Hawaii27,3390.91×
New Hampshire22,4090.81×
Rhode Island20,8960.94×
Maine19,0270.76×
Montana17,0520.88×
Delaware15,7380.81×
Washington, District of Columbia15,2030.72×
North Dakota14,7381.02×
South Dakota13,6160.84×
Alaska11,9360.8×
Vermont9,1910.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Halloween costume audience
BrandAffinityCategory
Costume8.91×Fashion & Accessoires
Spirit Halloween6.61×Kids & Family
Costume party12×Arts & Culture
Friends2.6×Movies & TV
Halloween Town17.88×Movies & TV
X2.08×Internet & Social Media
Food and drink1.64×Food & Beverages
Reddit2.69×Internet & Social Media
Trick-or-treating7.79×Kids & Family
Godzilla3.27×Movies & TV
Kohl's2.29×Shopping
Superman1.61×Movies & TV
Christmas tree3.67×Kids & Family
Taylor Swift2.66×Music & Radio
Harry Potter2.08×Movies & TV
Christmas2.25×Kids & Family
Dollar Tree2.29×Shopping
Beetlejuice2.73×Movies & TV
Five Below3.09×Shopping
Fox News Channel1.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Halloween costume audience
TraitClusterScore
ExtroversionTHRILL1.3
Social Media UsageJOY1.21
Price SensitivityPREMIUM1.2
Design AffinityPREMIUM1.2
Urban LifestyleOPEN1.12
Luxury OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Halloween costume
CountryShare
United States43.7%
Japan19.7%
United Kingdom5.0%

See Halloween costume audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Halloween costume have in United States?

Halloween costume has an estimated audience of 7,002,477 people in United States, concentrated in California and Texas.

What is the gender split and age of Halloween costume fans?

64.9% of Halloween costume fans are female, 35.1% are male, with an average age of 33.6 years.

Which brands do Halloween costume fans like most?

Halloween costume fans show strongest brand affinity for Costume (8.91×), Spirit Halloween (6.61×), and Costume party (12×) over the country average.

Where do Halloween costume fans live in United States?

Halloween costume fans in United States are most concentrated in California (reach 927,414), Texas (reach 718,437), and Florida (reach 454,791). These three regions account for the largest share of the active audience.

What other brands do Halloween costume fans also like?

Beyond Halloween costume itself, the audience over-indexes on Spirit Halloween (6.61×), Costume party (12×), Friends (2.6×), and Halloween Town (17.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Halloween costume. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.