Rascasse Audience Intelligence

Halloween costume Audience in United States

A data profile of the people who buy, follow and care about Halloween costume in United States — modelled from more than twelve digital signal sources. Halloween costume has an estimated audience of 7,002,477 people in United States.

#3022among Topic in United States#150in Kids & Family

The average Halloween costume fan in United States is 33.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Costume, Spirit Halloween, Costume party, with strongest over-indexing on Costume (8.91× the country average).

Demographically, the Halloween costume audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Halloween costume fan in United States is more female, around 33.6 years old, with strong Extroversion tendencies and a notable affinity for Costume.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Halloween costume profile in United States.

Audience size
7M
in United States
Gender
64.9%♀
35.1% male
Age
33.6
average years
Country rank
#5011
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Halloween costume fans

64.9% are female, 35.1% are male, average age 33.6.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Halloween costume audience in United States
MetricValue
Female64.9%
Male35.1%
Average age33.6
Estimated audience size7,002,477
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Halloween costume audience in United States
Age bracketShare%
16-1933%
20-2923%
30-3919%
40-4916%
50+9%
Fig. 04

Worldwide distribution

43.7%

of the worldwide Halloween costume audience comes from United States.

Worldwide audience distribution share by country for Halloween costume
CountryShare
United States43.7%
Japan19.7%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Halloween costume audience in United States is strongest.

Fig. 05

Top regions by affinity

Halloween costume fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~50K1.44×
02Louisiana~100K1.33×
03New Mexico~40K1.23×
04Kentucky~100K1.20×
05Arizona~200K1.17×
06Alabama~100K1.17×
07Texas~700K1.16×
08California~900K1.14×
09Oklahoma~90K1.13×
10Pennsylvania~300K1.12×
11Nevada~70K1.11×
12Mississippi~60K1.08×
13Kansas~60K1.08×
14Indiana~100K1.07×
15Arkansas~60K1.07×
16North Dakota~20K1.07×
17New Jersey~200K1.06×
18Michigan~200K1.05×
19Tennessee~100K1.05×
20Utah~70K1.05×
21Connecticut~70K1.04×
22Ohio~200K1.03×
23Illinois~200K1.02×
24South Carolina~100K1.02×
25Rhode Island~20K1.02×
26Georgia~200K1.00×
27Missouri~100K0.99×
28New York~400K0.98×
29North Carolina~200K0.98×
30Nebraska~30K0.97×
31Idaho~30K0.96×
32Florida~400K0.93×
33Massachusetts~100K0.93×
34Maryland~100K0.93×
35Colorado~100K0.93×
36Montana~20K0.93×
37Virginia~200K0.92×
38New Hampshire~30K0.91×
39Maine~20K0.91×
40Delaware~20K0.91×
41Oregon~70K0.90×
42Iowa~50K0.88×
43Alaska~10K0.87×
44Washington~100K0.85×
45Hawaii~30K0.84×
46Wisconsin~90K0.83×
47South Dakota~10K0.81×
48Minnesota~80K0.80×
49Vermont~9K0.77×
50Washington, District of Columbia~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Halloween costume, United States
0.64×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Halloween costume audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Halloween costume audience
#·InterestCategoryAffinity×
01Halloween TownMovies & TV17.88×
02Costume partyArts & Culture12.00×
03CostumeFashion & Accessoires8.91×
04Trick-or-treatingKids & Family7.79×
05Spirit HalloweenKids & Family6.61×
06Christmas treeKids & Family3.67×
07GodzillaMovies & TV3.27×
08Five BelowShopping3.09×
09RedditInternet & Social Media2.69×
10Taylor SwiftMusic & Radio2.66×
11Wendy'sFood & Beverages2.32×
12Kohl'sShopping2.29×
13Dollar TreeShopping2.29×
14ChristmasKids & Family2.25×
15XInternet & Social Media2.08×
16Harry PotterMovies & TV2.08×
17EBayShopping1.99×
18Food and drinkFood & Beverages1.64×
19SupermanMovies & TV1.61×
20NFLSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Halloween costume audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Halloween costume audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.82×
TraditionCONSERVATISM1.75×
Social Media UsageJOY1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Halloween costume audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.09×
MindfulnessBALANCE1.13×
Career OrientationPOWER1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Halloween costume have in United States?

Halloween costume has an estimated audience of 7,002,477 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Halloween costume fans?

64.9% of Halloween costume fans are female, 35.1% are male, with an average age of 33.6 years.

03

Which brands do Halloween costume fans like most?

Halloween costume fans show strongest brand affinity for Costume (8.91×), Spirit Halloween (6.61×), and Costume party (12×) over the country average.

04

Where do Halloween costume fans live in United States?

Halloween costume fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Halloween costume fans also like?

Beyond Halloween costume itself, the audience over-indexes on Spirit Halloween (6.61×), Costume party (12×), Halloween Town (17.88×), and X (2.08×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Halloween costume. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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