Rascasse Audience Intelligence

Halloween Town Audience in United States

A data profile of the people who buy, follow and care about Halloween Town in United States — modelled from more than twelve digital signal sources. Halloween Town has an estimated audience of 1,731,449 people in United States.

#7among Family in United States#1015among Movie / TV Show / Series in United States#2554in Movies & TV

The average Halloween Town fan in United States is 33.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Halloween costume, Britney Spears, Goth subculture, with strongest over-indexing on Halloween costume (17.88× the country average).

Demographically, the Halloween Town audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Halloween Town fan in United States is more female, around 33.8 years old, with strong Spirituality tendencies and a notable affinity for Halloween costume.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Family

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Halloween Town profile in United States.

Audience size
1.7M
in United States
Gender
71.5%♀
28.5% male
Age
33.8
average years
Country rank
#15916
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Halloween Town viewers

71.5% are female, 28.5% are male, average age 33.8.

Fig. 02

Gender split

71.5%
Female
28.5%
Male
Demographic split for Halloween Town audience in United States
MetricValue
Female71.5%
Male28.5%
Average age33.8
Estimated audience size1,731,449
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Halloween Town audience in United States
Age bracketShare%
16-1931%
20-2926%
30-3917%
40-4916%
50+10%
Fig. 04

Worldwide distribution

72.5%

of the worldwide Halloween Town audience comes from United States.

Worldwide audience distribution share by country for Halloween Town
CountryShare
United States72.5%
Canada6.3%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Halloween Town audience in United States is strongest.

Fig. 05

Top regions by affinity

Halloween Town fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~60K2.78×
02West Virginia~10K1.38×
03Nevada~20K1.35×
04Washington~50K1.33×
05Kentucky~30K1.21×
06Tennessee~40K1.13×
07Arkansas~20K1.10×
08Iowa~20K1.10×
09Missouri~30K1.09×
10Utah~20K1.08×
11Rhode Island~6K1.08×
12Indiana~30K1.07×
13Oklahoma~20K1.07×
14Idaho~9K1.07×
15Pennsylvania~60K1.04×
16Ohio~60K1.04×
17New Hampshire~7K1.03×
18North Dakota~4K1.02×
19Arizona~40K1.01×
20Kansas~10K1.01×
21Alabama~20K1.00×
22Maine~6K1.00×
23Connecticut~20K0.99×
24Mississippi~10K0.98×
25Louisiana~20K0.97×
26Nebraska~8K0.97×
27California~200K0.96×
28Michigan~40K0.96×
29Massachusetts~30K0.96×
30South Carolina~30K0.96×
31Illinois~50K0.95×
32North Carolina~50K0.92×
33Colorado~30K0.92×
34New Mexico~8K0.88×
35Montana~4K0.88×
36Texas~100K0.87×
37Wisconsin~20K0.87×
38Vermont~3K0.87×
39Delaware~4K0.86×
40South Dakota~3K0.85×
41Georgia~40K0.84×
42Virginia~40K0.84×
43New York~80K0.80×
44Alaska~3K0.79×
45Minnesota~20K0.78×
46Maryland~20K0.76×
47Florida~90K0.74×
48New Jersey~30K0.71×
49Washington, District of Columbia~4K0.71×
50Hawaii~5K0.69×
Fig. 06

Affinity by region

Affinity by region — Halloween Town, United States
0.69×1.00×2.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Halloween Town audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Halloween Town audience
#·InterestCategoryAffinity×
01Halloween costumeKids & Family17.88×
02Goth subcultureFashion & Accessoires9.25×
03Buffy the Vampire SlayerMovies & TV8.15×
04Stephen KingLiterature6.56×
05Anne HathawayMovies & TV6.22×
06Emma WatsonMovies & TV5.75×
07Disney StoreShopping5.02×
08Britney SpearsMusic & Radio4.96×
09Non-alcoholic beverageFood & Beverages4.61×
10Rotten TomatoesMovies & TV4.46×
11Gothic fashionFashion & Accessoires4.28×
12Psychological thrillerLiterature3.94×
13Weather forecastingHome & Garden3.90×
14Horror moviesMovies & TV2.55×
15RadioTechnology & Electronics2.24×
16RedditInternet & Social Media2.01×
17PinterestInternet & Social Media1.75×
18EBayShopping1.75×
19SupermanMovies & TV1.66×
20RecipesFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Halloween Town audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Halloween Town audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.00×
ExtroversionTHRILL1.53×
IndulgenceJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Halloween Town audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.43×
Family OrientationCONSERVATISM0.47×
Design AffinityPREMIUM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Halloween Town have in United States?

Halloween Town has an estimated audience of 1,731,449 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Halloween Town viewers?

71.5% of Halloween Town fans are female, 28.5% are male, with an average age of 33.8 years.

03

Which brands do Halloween Town fans like most?

Halloween Town fans show strongest brand affinity for Halloween costume (17.88×), Britney Spears (4.96×), and Goth subculture (9.25×) over the country average.

04

Where do Halloween Town fans live in United States?

Halloween Town fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Halloween Town fans also like?

Beyond Halloween Town itself, the audience over-indexes on Britney Spears (4.96×), Goth subculture (9.25×), Anne Hathaway (6.22×), and Horror movies (2.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Halloween Town. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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