Halloween Town Audience in United States

Halloween Town has an estimated audience of 1,735,534 people in United States. 71.5% are female, 28.5% are male, average age 33.8. Top regions: California, Texas, Florida. Top brand affinities: Halloween costume, Superman, Harry Potter, Goth subculture, Gothic fashion.

The average Halloween Town fan in United States is 33.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Halloween costume, Superman, Harry Potter, with strongest over-indexing on Halloween costume (16.5× the country average). Demographically, the Halloween Town audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Family

Demographics of Halloween Town fans

Demographic split for Halloween Town audience in United States
MetricValue
Female71.5%
Male28.5%
Average age33.8
Estimated audience size1,735,534

Audience persona

The typical Halloween Town fan in United States is more female, around 33.8 years old, with strong Extroversion tendencies and a notable affinity for Halloween costume.

Top regions in United States

Top regions ranked by reach for Halloween Town in United States
RegionReachAffinity
California187,9910.98×
Texas145,4340.97×
Florida90,1500.77×
New York81,4990.84×
Pennsylvania62,5521.07×
Oregon56,9262.86×
Ohio56,7351.06×
Illinois56,7310.98×
Washington49,5191.42×
North Carolina46,8910.9×
Georgia46,5760.87×
Michigan45,2961×
Tennessee40,2111.16×
Arizona37,8711.07×
Virginia37,6270.89×
Indiana35,1301.11×
Massachusetts32,9840.96×
New Jersey32,8310.74×
Missouri31,7191.13×
Kentucky27,2191.25×
Colorado26,6860.98×
South Carolina25,0460.96×
Alabama24,2691×
Wisconsin22,6560.87×
Maryland22,5840.76×
Nevada21,9701.31×
Louisiana21,9170.98×
Oklahoma21,0861.09×
Minnesota19,0870.77×
Connecticut17,3301×
Utah16,8431.08×
Iowa15,5591.09×
Arkansas14,5571.02×
Kansas13,6881×
Mississippi13,1930.92×
West Virginia10,3231.28×
Idaho9,0011.03×
Nebraska8,3230.96×
New Mexico7,3980.85×
New Hampshire6,8431×
Rhode Island6,0421.09×
Maine5,9300.95×
Hawaii4,8150.65×
Montana4,1550.86×
Delaware3,8980.81×
Washington, District of Columbia3,6390.7×
North Dakota3,1240.88×
South Dakota3,0880.77×
Alaska2,6060.7×
Vermont2,5570.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Halloween Town audience
BrandAffinityCategory
Halloween costume16.5×Kids & Family
Superman2.39×Movies & TV
Harry Potter2.57×Movies & TV
Goth subculture7.95×Fashion & Accessoires
Gothic fashion5.72×Fashion & Accessoires
Anime and manga fandom3.61×Literature
Batman2.61×Movies & TV
Disneyland2.45×Travel & Leisure
Comics2.05×Literature
Broadway theatre3.03×Travel & Leisure
Gothic architecture7.98×Home & Garden
Pizza Hut1.83×Food & Beverages
Real property2.25×Home & Garden
Manga2.25×Literature
Disney Store4.17×Shopping
Vintage clothing2.23×Fashion & Accessoires
Animated movies1.64×Movies & TV
FC Bayern Munich2.74×Sports
Horror movies1.64×Movies & TV
TMZ1.75×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Halloween Town audience
TraitClusterScore
ExtroversionTHRILL2.08
LGBTQ+ IdentityOPEN1.52
SpiritualityBALANCE1.45
Price SensitivityPREMIUM1.29
CreativityOPEN1.25
Urban LifestyleOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Halloween Town
CountryShare
United States72.9%
Canada6.3%
Germany4.6%

See Halloween Town audiences in other countries

More Family audiences in United States

Frequently asked questions

How many fans does Halloween Town have in United States?

Halloween Town has an estimated audience of 1,735,534 people in United States, concentrated in California and Texas.

What is the gender split and age of Halloween Town fans?

71.5% of Halloween Town fans are female, 28.5% are male, with an average age of 33.8 years.

Which brands do Halloween Town fans like most?

Halloween Town fans show strongest brand affinity for Halloween costume (16.5×), Superman (2.39×), and Harry Potter (2.57×) over the country average.

Where do Halloween Town fans live in United States?

Halloween Town fans in United States are most concentrated in California (reach 187,991), Texas (reach 145,434), and Florida (reach 90,150). These three regions account for the largest share of the active audience.

What other brands do Halloween Town fans also like?

Beyond Halloween Town itself, the audience over-indexes on Superman (2.39×), Harry Potter (2.57×), Goth subculture (7.95×), and Gothic fashion (5.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Halloween Town. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.