Buffy the Vampire Slayer Audience in United States

Buffy the Vampire Slayer logo

Buffy the Vampire Slayer has an estimated audience of 3,628,580 people in United States. 65.7% are female, 34.3% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: I Know What You Did Last Summer, Jon Bernthal, Godzilla, Emily Deschanel, Scooby-Doo.

The average Buffy the Vampire Slayer fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include I Know What You Did Last Summer, Jon Bernthal, Godzilla, with strongest over-indexing on I Know What You Did Last Summer (44.09× the country average). Demographically, the Buffy the Vampire Slayer audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Buffy the Vampire Slayer fans

Demographic split for Buffy the Vampire Slayer audience in United States
MetricValue
Female65.7%
Male34.3%
Average age37.3
Estimated audience size3,628,580

Audience persona

The typical Buffy the Vampire Slayer fan in United States is more female, around 37.3 years old, with strong Extroversion tendencies and a notable affinity for I Know What You Did Last Summer.

Top regions in United States

Top regions ranked by reach for Buffy the Vampire Slayer in United States
RegionReachAffinity
California411,5761.03×
Texas325,6741.04×
Florida222,8470.91×
New York218,6841.08×
Pennsylvania134,6511.1×
Ohio127,3601.14×
Illinois125,9561.04×
North Carolina116,6971.07×
Georgia112,2431×
Michigan103,6651.09×
New Jersey85,7030.93×
Virginia83,9140.95×
Washington80,3851.1×
Tennessee78,6281.08×
Indiana77,0891.16×
Massachusetts75,5131.06×
Missouri72,6671.24×
Colorado60,8511.06×
Arizona59,6350.8×
Maryland57,3310.92×
Wisconsin56,0811.03×
Kentucky55,9991.23×
South Carolina52,7470.97×
Minnesota51,4530.99×
Oregon51,3141.23×
Oklahoma48,0031.19×
Louisiana47,3281.01×
Alabama39,5940.78×
Utah36,6841.13×
Connecticut33,9680.93×
Arkansas33,2821.11×
Nevada33,1090.94×
Iowa30,3391.01×
Kansas29,5941.03×
Mississippi28,0300.94×
Idaho19,4781.07×
West Virginia19,2691.14×
Nebraska16,6780.92×
New Mexico16,4830.91×
New Hampshire14,4831.01×
Maine13,5521.04×
Rhode Island12,1801.05×
Hawaii10,3340.66×
Montana10,0070.99×
Delaware8,6240.86×
Washington, District of Columbia8,4250.77×
South Dakota6,8400.82×
Vermont6,0850.96×
North Dakota6,0550.81×
Alaska5,4950.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buffy the Vampire Slayer audience
BrandAffinityCategory
I Know What You Did Last Summer44.09×Movies & TV
Jon Bernthal11.81×Movies & TV
Godzilla5.22×Movies & TV
Emily Deschanel20.73×Movies & TV
Scooby-Doo4.98×Movies & TV
Throne of Glass24.47×Literature
Leslie Bibb15.44×Fashion & Accessoires
Brittany Snow8.78×Movies & TV
Maze Runner (film series)14.17×Movies & TV
Sarah Michelle Gellar12.54×Movies & TV
Superman2.15×Movies & TV
Quotation5.09×Business & Career
Peacemaker2.96×Movies & TV
Hollows (series)34.58×
Dylan O’Brien8.6×Movies & TV
David Boreanaz19.5×Movies & TV
Despicable Me (franchise)14.17×Movies & TV
DirecTV3.35×Movies & TV
Food and drink1.7×Food & Beverages
Friendship2.62×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buffy the Vampire Slayer audience
TraitClusterScore
ExtroversionTHRILL1.53
TraditionCONSERVATISM1.53
Design AffinityPREMIUM1.53
MindfulnessBALANCE1.38
PatriotismCONSERVATISM1.31
SustainabilityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Buffy the Vampire Slayer
CountryShare
United States38.7%
United Kingdom11.0%
India4.9%

See Buffy the Vampire Slayer audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Buffy the Vampire Slayer have in United States?

Buffy the Vampire Slayer has an estimated audience of 3,628,580 people in United States, concentrated in California and Texas.

What is the gender split and age of Buffy the Vampire Slayer fans?

65.7% of Buffy the Vampire Slayer fans are female, 34.3% are male, with an average age of 37.3 years.

Which brands do Buffy the Vampire Slayer fans like most?

Buffy the Vampire Slayer fans show strongest brand affinity for I Know What You Did Last Summer (44.09×), Jon Bernthal (11.81×), and Godzilla (5.22×) over the country average.

Where do Buffy the Vampire Slayer fans live in United States?

Buffy the Vampire Slayer fans in United States are most concentrated in California (reach 411,576), Texas (reach 325,674), and Florida (reach 222,847). These three regions account for the largest share of the active audience.

What other brands do Buffy the Vampire Slayer fans also like?

Beyond Buffy the Vampire Slayer itself, the audience over-indexes on Jon Bernthal (11.81×), Godzilla (5.22×), Emily Deschanel (20.73×), and Scooby-Doo (4.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buffy the Vampire Slayer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.