Rascasse Audience Intelligence

Buffy the Vampire Slayer Audience in United States

A data profile of the people who buy, follow and care about Buffy the Vampire Slayer in United States — modelled from more than twelve digital signal sources. Buffy the Vampire Slayer has an estimated audience of 3,653,796 people in United States.

#129among TV series in United States#332among Movie / TV Show / Series in United States#1023in Movies & TV

The average Buffy the Vampire Slayer fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include I Know What You Did Last Summer, Jon Bernthal, Godzilla, with strongest over-indexing on I Know What You Did Last Summer (44.09× the country average).

Demographically, the Buffy the Vampire Slayer audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buffy the Vampire Slayer fan in United States is more female, around 37.3 years old, with strong Tradition tendencies and a notable affinity for I Know What You Did Last Summer.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buffy the Vampire Slayer profile in United States.

Audience size
3.7M
in United States
Gender
65.7%♀
34.3% male
Age
37.3
average years
Country rank
#8693
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buffy the Vampire Slayer viewers

65.7% are female, 34.3% are male, average age 37.3.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Buffy the Vampire Slayer audience in United States
MetricValue
Female65.7%
Male34.3%
Average age37.3
Estimated audience size3,653,796
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Buffy the Vampire Slayer audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3919%
40-4919%
50+17%
Fig. 04

Worldwide distribution

36.1%

of the worldwide Buffy the Vampire Slayer audience comes from United States.

Worldwide audience distribution share by country for Buffy the Vampire Slayer
CountryShare
United States36.1%
United Kingdom10.7%
France5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buffy the Vampire Slayer audience in United States is strongest.

Fig. 05

Top regions by affinity

Buffy the Vampire Slayer fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~50K1.26×
02Missouri~70K1.22×
03Kentucky~50K1.20×
04Oklahoma~50K1.19×
05West Virginia~20K1.15×
06Indiana~80K1.14×
07Utah~40K1.11×
08Arkansas~30K1.11×
09Ohio~100K1.10×
10Washington~80K1.10×
11Tennessee~80K1.09×
12Idaho~20K1.08×
13Maine~10K1.08×
14Rhode Island~10K1.07×
15Vermont~7K1.06×
16Pennsylvania~100K1.05×
17New Hampshire~20K1.05×
18Michigan~100K1.04×
19Massachusetts~70K1.03×
20Montana~10K1.03×
21Colorado~60K1.02×
22New York~200K1.01×
23Kansas~30K1.01×
24North Carolina~100K1.00×
25Wisconsin~50K1.00×
26Iowa~30K1.00×
27Minnesota~50K0.99×
28California~400K0.98×
29Louisiana~50K0.98×
30Texas~300K0.97×
31Illinois~100K0.97×
32Georgia~100K0.96×
33Connecticut~30K0.96×
34South Carolina~50K0.95×
35New Mexico~20K0.95×
36Mississippi~30K0.94×
37Nebraska~20K0.93×
38New Jersey~80K0.92×
39Nevada~30K0.92×
40Delaware~9K0.92×
41Virginia~80K0.91×
42Maryland~60K0.91×
43Alaska~7K0.91×
44Arizona~70K0.89×
45Alabama~50K0.89×
46North Dakota~7K0.88×
47Florida~200K0.87×
48South Dakota~7K0.87×
49Washington, District of Columbia~9K0.80×
50Hawaii~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Buffy the Vampire Slayer, United States
0.68×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buffy the Vampire Slayer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buffy the Vampire Slayer audience
#·InterestCategoryAffinity×
01I Know What You Did Last SummerMovies & TV44.09×
02Hollows (series)Book / Manga / Comic34.58×
03Throne of GlassLiterature24.47×
04Emily DeschanelMovies & TV20.73×
05David BoreanazMovies & TV19.50×
06Leslie BibbFashion & Accessoires15.44×
07Maze Runner (film series)Movies & TV14.17×
08Despicable Me (franchise)Movies & TV14.17×
09Sarah Michelle GellarMovies & TV12.54×
10Jon BernthalMovies & TV11.81×
11Rachel WeiszMovies & TV11.11×
12Brittany SnowMovies & TV8.78×
13Dylan O’BrienMovies & TV8.60×
14GodzillaMovies & TV5.22×
15QuotationBusiness & Career5.09×
16Scooby-DooMovies & TV4.98×
17DirecTVMovies & TV3.35×
18PeacemakerMovies & TV2.96×
19SupermanMovies & TV2.15×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buffy the Vampire Slayer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buffy the Vampire Slayer audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.69×
MindfulnessBALANCE1.66×
Design AffinityPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buffy the Vampire Slayer audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.97×
DIY MentalityTHRILL0.99×
Career OrientationPOWER1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buffy the Vampire Slayer have in United States?

Buffy the Vampire Slayer has an estimated audience of 3,653,796 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Buffy the Vampire Slayer viewers?

65.7% of Buffy the Vampire Slayer fans are female, 34.3% are male, with an average age of 37.3 years.

03

Which brands do Buffy the Vampire Slayer fans like most?

Buffy the Vampire Slayer fans show strongest brand affinity for I Know What You Did Last Summer (44.09×), Jon Bernthal (11.81×), and Godzilla (5.22×) over the country average.

04

Where do Buffy the Vampire Slayer fans live in United States?

Buffy the Vampire Slayer fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Buffy the Vampire Slayer fans also like?

Beyond Buffy the Vampire Slayer itself, the audience over-indexes on Jon Bernthal (11.81×), Godzilla (5.22×), Throne of Glass (24.47×), and Brittany Snow (8.78×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Buffy the Vampire Slayer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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