The Polar Express Audience in United States

The Polar Express logo

The Polar Express has an estimated audience of 908,455 people in United States. 55.6% are female, 44.4% are male, average age 29.4. Top regions: Texas, California, Florida. Top brand affinities: Mathcore, Saving, Google Home, The Historian, Pillow.

The average The Polar Express fan in United States is 29.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Mathcore, Saving, Google Home, with strongest over-indexing on Mathcore (17.86× the country average). Demographically, the The Polar Express audience skews more female with an average age of 29.4, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Family

Demographics of The Polar Express fans

Demographic split for The Polar Express audience in United States
MetricValue
Female55.6%
Male44.4%
Average age29.4
Estimated audience size908,455

Audience persona

The typical The Polar Express fan in United States is more female, around 29.4 years old, with strong Family Orientation tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for The Polar Express in United States
RegionReachAffinity
Texas92,4281.18×
California90,0610.9×
Florida52,8240.86×
New York47,4420.93×
North Carolina35,6721.3×
Pennsylvania32,6711.07×
Illinois30,7791.02×
Ohio30,3831.09×
Georgia29,5331.06×
Michigan26,0231.1×
Arizona23,1031.25×
Tennessee21,8411.2×
New Jersey21,4690.93×
Virginia20,8520.94×
Indiana20,3021.22×
Missouri18,2331.25×
South Carolina17,4801.28×
Massachusetts16,3460.91×
Washington15,9570.88×
Alabama15,7961.24×
Louisiana13,9881.19×
Colorado13,9210.97×
Kentucky13,8771.22×
Maryland13,4900.86×
Wisconsin12,7070.93×
Oklahoma12,7051.26×
Utah10,5191.29×
Minnesota10,4680.8×
Mississippi8,9461.2×
Arkansas8,9141.19×
Oregon8,6830.83×
Iowa7,5831.01×
Connecticut7,5280.83×
Kansas7,4361.04×
Nevada7,1820.82×
Idaho4,8051.05×
New Mexico4,7501.04×
West Virginia4,6931.11×
Nebraska4,2420.93×
New Hampshire3,3500.94×
Maine3,1870.98×
Rhode Island3,0441.05×
Hawaii2,5060.64×
Montana2,2810.91×
Delaware2,0070.8×
South Dakota1,6530.79×
Alaska1,6170.83×
Washington, District of Columbia1,4220.52×
North Dakota1,4110.76×
Vermont1,2650.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Polar Express audience
BrandAffinityCategory
Mathcore17.86×Music & Radio
Saving5.51×Business & Career
Google Home11.88×Technology & Electronics
The Historian16.83×Literature
Pillow1.91×Home & Garden
Jack White3.86×Movies & TV
Eurail16.92×Cars & Mobility
Nurse education2.32×Kids & Family
Parral, Chihuahua8.68×Travel & Leisure
WFTS-TV3.08×Movies & TV
Evan Tanner16.95×Sports
Glasgow, Kentucky11.66×Travel & Leisure
Mie goreng15.89×Food & Beverages
charvel guitars13.02×Music & Radio
El Hijo del Santo12.96×Sports
Public speaking1.59×Politics & Society
Holly Hagan17.58×Movies & TV
Étouffée9.27×Food & Beverages
Dan Hardy11.73×Sports
Guayas Province12.51×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Polar Express audience
TraitClusterScore
Family OrientationCONSERVATISM2.16
Price SensitivityPREMIUM1.69
TravellingTHRILL1.5
Quality AwarenessPREMIUM1.46
TraditionCONSERVATISM1.3
CreativityOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for The Polar Express
CountryShare
United States48.5%
United Kingdom15.5%
Canada7.7%

See The Polar Express audiences in other countries

More Family audiences in United States

Frequently asked questions

How many fans does The Polar Express have in United States?

The Polar Express has an estimated audience of 908,455 people in United States, concentrated in Texas and California.

What is the gender split and age of The Polar Express fans?

55.6% of The Polar Express fans are female, 44.4% are male, with an average age of 29.4 years.

Which brands do The Polar Express fans like most?

The Polar Express fans show strongest brand affinity for Mathcore (17.86×), Saving (5.51×), and Google Home (11.88×) over the country average.

Where do The Polar Express fans live in United States?

The Polar Express fans in United States are most concentrated in Texas (reach 92,428), California (reach 90,061), and Florida (reach 52,824). These three regions account for the largest share of the active audience.

What other brands do The Polar Express fans also like?

Beyond The Polar Express itself, the audience over-indexes on Saving (5.51×), Google Home (11.88×), The Historian (16.83×), and Pillow (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Polar Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.