Rascasse Audience Intelligence

The Polar Express Audience in United States

A data profile of the people who buy, follow and care about The Polar Express in United States — modelled from more than twelve digital signal sources. The Polar Express has an estimated audience of 8,286,302 people in United States.

#1among Family in United States#97among Movie / TV Show / Series in United States#339in Movies & TV

The average The Polar Express fan in United States is 29.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Walmart, Theme parks, Pinterest, with strongest over-indexing on Walmart (1.89× the country average).

Demographically, the The Polar Express audience skews more female with an average age of 29.4, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Polar Express fan in United States is more female, around 29.4 years old, with strong Tradition tendencies and a notable affinity for Walmart.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Family

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Polar Express profile in United States.

Audience size
8.3M
in United States
Gender
55.6%♀
44.4% male
Age
29.4
average years
Country rank
#4285
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Polar Express viewers

55.6% are female, 44.4% are male, average age 29.4.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for The Polar Express audience in United States
MetricValue
Female55.6%
Male44.4%
Average age29.4
Estimated audience size8,286,302
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the The Polar Express audience in United States
Age bracketShare%
16-1951%
20-2918%
30-3913%
40-499%
50+8%
Fig. 04

Worldwide distribution

46.9%

of the worldwide The Polar Express audience comes from United States.

Worldwide audience distribution share by country for The Polar Express
CountryShare
United States46.9%
Germany16.8%
United Kingdom15.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Polar Express audience in United States is strongest.

Fig. 05

Top regions by affinity

The Polar Express fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~200K1.28×
02Arizona~200K1.26×
03Utah~90K1.26×
04North Carolina~300K1.24×
05Alabama~100K1.24×
06Kentucky~100K1.24×
07Mississippi~90K1.24×
08South Carolina~200K1.23×
09Oklahoma~100K1.23×
10Arkansas~80K1.23×
11Indiana~200K1.18×
12Louisiana~100K1.18×
13Tennessee~200K1.17×
14West Virginia~40K1.16×
15Texas~800K1.12×
16New Mexico~50K1.08×
17Michigan~200K1.07×
18Iowa~70K1.07×
19Rhode Island~30K1.07×
20Idaho~40K1.06×
21Kansas~70K1.05×
22Georgia~300K1.04×
23Ohio~300K1.04×
24Pennsylvania~300K1.03×
25Maine~30K1.00×
26Illinois~300K0.96×
27Nebraska~40K0.96×
28New Hampshire~30K0.96×
29Montana~20K0.94×
30New Jersey~200K0.93×
31Virginia~200K0.93×
32Wisconsin~100K0.93×
33Colorado~100K0.92×
34Alaska~20K0.90×
35New York~400K0.88×
36Massachusetts~100K0.88×
37South Dakota~20K0.87×
38North Dakota~10K0.87×
39Maryland~100K0.86×
40Delaware~20K0.86×
41Vermont~10K0.86×
42California~800K0.85×
43Florida~500K0.84×
44Washington~100K0.84×
45Oregon~80K0.83×
46Nevada~70K0.83×
47Connecticut~70K0.81×
48Minnesota~90K0.79×
49Hawaii~20K0.65×
50Washington, District of Columbia~10K0.56×
Fig. 06

Affinity by region

Affinity by region — The Polar Express, United States
0.56×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Polar Express audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Polar Express audience
#·InterestCategoryAffinity×
01CupcakeFood & Beverages3.64×
02ZooKids & Family3.04×
03Theme parksTravel & Leisure2.57×
04BakeryFood & Beverages2.57×
05EtsyFashion & Accessoires2.23×
06PinterestInternet & Social Media1.94×
07Beauty salonsBeauty & Wellness1.93×
08BarbecueFood & Beverages1.93×
09WalmartShopping1.89×
10ReligionBusiness & Career1.86×
11WineFood & Beverages1.82×
12RecipesFood & Beverages1.80×
13Country musicMusic & Radio1.78×
14CouponsShopping1.77×
15FurnitureHome & Garden1.71×
16EBayShopping1.71×
17Health careBusiness & Career1.68×
18Home improvementHome & Garden1.63×
19Alcoholic beveragesFood & Beverages1.54×
20CookingFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Polar Express audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Polar Express audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.82×
Need for SecurityCONSERVATISM1.71×
SpiritualityBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Polar Express audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.45×
SustainabilityBALANCE0.46×
ExtroversionTHRILL0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Polar Express have in United States?

The Polar Express has an estimated audience of 8,286,302 people in United States, concentrated in Texas and California.

02

What is the gender split and age of The Polar Express viewers?

55.6% of The Polar Express fans are female, 44.4% are male, with an average age of 29.4 years.

03

Which brands do The Polar Express fans like most?

The Polar Express fans show strongest brand affinity for Walmart (1.89×), Theme parks (2.57×), and Pinterest (1.94×) over the country average.

04

Where do The Polar Express fans live in United States?

The Polar Express fans in United States are most concentrated in Texas (reach ~800K), California (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do The Polar Express fans also like?

Beyond The Polar Express itself, the audience over-indexes on Theme parks (2.57×), Pinterest (1.94×), Recipes (1.8×), and Cupcake (3.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Family audiences in United States

See The Polar Express audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Polar Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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