Rascasse Audience Intelligence

Zoo Audience in United States

A data profile of the people who buy, follow and care about Zoo in United States — modelled from more than twelve digital signal sources. Zoo has an estimated audience of 25,637,136 people in United States.

#37among Touchpoint in United States#38in Kids & Family

The average Zoo fan in United States is 43.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Food and drink, Alcoholic beverages, Nature, with strongest over-indexing on Food and drink (1.51× the country average).

Demographically, the Zoo audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zoo fan in United States is more female, around 43.7 years old, with strong Community Orientation tendencies and a notable affinity for Food and drink.

Category: Kids & Family · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zoo profile in United States.

Audience size
25.6M
in United States
Gender
67.5%♀
32.5% male
Age
43.7
average years
Country rank
#1191
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zoo fans

67.5% are female, 32.5% are male, average age 43.7.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Zoo audience in United States
MetricValue
Female67.5%
Male32.5%
Average age43.7
Estimated audience size25,637,136
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Zoo audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3919%
40-4922%
50+32%
Fig. 04

Worldwide distribution

25.6%

of the worldwide Zoo audience comes from United States.

Worldwide audience distribution share by country for Zoo
CountryShare
United States25.6%
United Kingdom8.1%
France6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zoo audience in United States is strongest.

Fig. 05

Top regions by affinity

Zoo fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K1.90×
02Hawaii~200K1.72×
03Missouri~700K1.71×
04New Mexico~200K1.63×
05Kansas~300K1.57×
06Nebraska~200K1.49×
07Wisconsin~500K1.41×
08Oklahoma~400K1.38×
09Indiana~600K1.36×
10South Dakota~70K1.23×
11Louisiana~400K1.21×
12Wyoming~50K1.21×
13Texas~2.5M1.16×
14Oregon~300K1.15×
15Colorado~500K1.14×
16Tennessee~600K1.13×
17Arizona~600K1.11×
18Ohio~900K1.08×
19North Carolina~800K1.05×
20Virginia~700K1.05×
21Washington~500K1.04×
22Kentucky~300K1.02×
23Florida~2M1.01×
24Illinois~800K0.99×
25South Carolina~400K0.99×
26Utah~200K0.94×
27North Dakota~50K0.93×
28Maryland~400K0.90×
29Michigan~600K0.89×
30Pennsylvania~800K0.88×
31Rhode Island~70K0.88×
32Arkansas~200K0.85×
33Alaska~50K0.85×
34California~2.5M0.84×
35Alabama~300K0.84×
36New Jersey~500K0.81×
37New York~1M0.79×
38Minnesota~300K0.78×
39Delaware~60K0.78×
40Iowa~200K0.76×
41Massachusetts~400K0.75×
42Idaho~90K0.74×
43Mississippi~200K0.73×
44Georgia~500K0.64×
45West Virginia~80K0.64×
46Connecticut~200K0.63×
47New Hampshire~60K0.63×
48Nevada~100K0.58×
49Maine~50K0.57×
50Montana~40K0.55×
Fig. 06

Affinity by region

Affinity by region — Zoo, United States
0.55×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zoo audience
#·InterestCategoryAffinity×
01QuizGames3.09×
02Dick Van DykeMovies & TV2.04×
03Harry PotterMovies & TV1.94×
04Hobby LobbyHome & Garden1.82×
05RedditInternet & Social Media1.79×
06Lindsey GrahamPolitics & Society1.78×
07PeacemakerMovies & TV1.74×
08Trader Joe'sShopping1.72×
09AldiShopping1.71×
10Dollar TreeShopping1.71×
11NBCMovies & TV1.70×
12Alcoholic beveragesFood & Beverages1.68×
13NatureHome & Garden1.68×
14Google DriveTechnology & Electronics1.66×
15Old NavyFashion & Accessoires1.62×
16WildlifeTravel & Leisure1.59×
17Mitch McConnellPolitics & Society1.58×
18Kohl'sShopping1.57×
19ParentingKids & Family1.52×
20Food and drinkFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zoo audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.58×
Pet OwnershipJOY1.55×
MindfulnessBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zoo audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.96×
Quality AwarenessPREMIUM1.01×
Career OrientationPOWER1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zoo have in United States?

Zoo has an estimated audience of 25,637,136 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Zoo fans?

67.5% of Zoo fans are female, 32.5% are male, with an average age of 43.7 years.

03

Which brands do Zoo fans like most?

Zoo fans show strongest brand affinity for Food and drink (1.51×), Alcoholic beverages (1.68×), and Nature (1.68×) over the country average.

04

Where do Zoo fans live in United States?

Zoo fans in United States are most concentrated in Texas (reach ~2.5M), California (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Zoo fans also like?

Beyond Zoo itself, the audience over-indexes on Alcoholic beverages (1.68×), Nature (1.68×), NBC (1.7×), and Harry Potter (1.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Zoo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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