Zoo Audience in United States
Zoo has an estimated audience of 25,637,136 people in United States. 67.5% are female, 32.5% are male, average age 43.7. Top regions: Texas, California, Florida. Top brand affinities: Food and drink, Alcoholic beverages, Harry Potter, Nature, NBC.
The average Zoo fan in United States is 43.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Food and drink, Alcoholic beverages, Harry Potter, with strongest over-indexing on Food and drink (1.51× the country average). Demographically, the Zoo audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Touchpoint
Demographics of Zoo fans
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 43.7 |
| Estimated audience size | 25,637,136 |
Audience persona
The typical Zoo fan in United States is more female, around 43.7 years old, with strong Extroversion tendencies and a notable affinity for Food and drink.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 2,738,643 | 1.24× |
| California | 2,547,171 | 0.9× |
| Florida | 1,914,878 | 1.1× |
| New York | 1,101,330 | 0.77× |
| North Carolina | 896,089 | 1.16× |
| Ohio | 840,746 | 1.06× |
| Missouri | 775,052 | 1.88× |
| Pennsylvania | 758,930 | 0.88× |
| Illinois | 735,158 | 0.86× |
| Indiana | 697,181 | 1.49× |
| Virginia | 691,052 | 1.11× |
| Tennessee | 625,664 | 1.22× |
| Michigan | 609,100 | 0.91× |
| Arizona | 608,768 | 1.16× |
| Washington | 563,354 | 1.1× |
| Georgia | 540,022 | 0.68× |
| New Jersey | 534,637 | 0.82× |
| Wisconsin | 472,739 | 1.23× |
| Colorado | 464,527 | 1.15× |
| Maryland | 421,179 | 0.96× |
| Louisiana | 416,986 | 1.26× |
| Massachusetts | 403,853 | 0.8× |
| South Carolina | 395,787 | 1.03× |
| Oklahoma | 388,800 | 1.37× |
| Oregon | 347,158 | 1.18× |
| Kentucky | 339,242 | 1.06× |
| Kansas | 314,819 | 1.56× |
| Alabama | 288,789 | 0.81× |
| Minnesota | 286,970 | 0.78× |
| Utah | 226,156 | 0.99× |
| New Mexico | 223,767 | 1.74× |
| Nebraska | 192,761 | 1.5× |
| Hawaii | 183,742 | 1.67× |
| Arkansas | 180,356 | 0.85× |
| Connecticut | 164,555 | 0.64× |
| Iowa | 157,208 | 0.74× |
| Mississippi | 150,310 | 0.71× |
| Washington, District of Columbia | 145,915 | 1.89× |
| Nevada | 145,043 | 0.58× |
| Idaho | 91,522 | 0.71× |
| West Virginia | 74,372 | 0.62× |
| Rhode Island | 71,802 | 0.88× |
| South Dakota | 68,218 | 1.15× |
| New Hampshire | 58,226 | 0.58× |
| Delaware | 52,761 | 0.75× |
| Maine | 48,950 | 0.53× |
| North Dakota | 44,562 | 0.85× |
| Alaska | 40,365 | 0.74× |
| Montana | 33,576 | 0.47× |
| Vermont | 22,731 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food and drink | 1.51× | Food & Beverages |
| Alcoholic beverages | 1.68× | Food & Beverages |
| Harry Potter | 1.94× | Movies & TV |
| Nature | 1.68× | Home & Garden |
| NBC | 1.7× | Movies & TV |
| Quiz | 3.09× | Games |
| Hobby Lobby | 1.82× | Home & Garden |
| Peacemaker | 1.74× | Movies & TV |
| 1.79× | Internet & Social Media | |
| Aldi | 1.71× | Shopping |
| Dollar Tree | 1.71× | Shopping |
| Kohl's | 1.57× | Shopping |
| Scooby-Doo | 2.23× | Movies & TV |
| Old Navy | 1.62× | Fashion & Accessoires |
| Wildlife | 1.59× | Travel & Leisure |
| Google Drive | 1.66× | Technology & Electronics |
| Parenting | 1.52× | Kids & Family |
| The Gilded Age | 2.01× | Movies & TV |
| Dollar General | 1.51× | Shopping |
| Animal welfare | 1.76× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.39 |
| Community Orientation | OPEN | 1.35 |
| Sustainability | BALANCE | 1.24 |
| Urban Lifestyle | OPEN | 1.18 |
| Travelling | THRILL | 1.16 |
| Creativity | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| United Kingdom | 8.1% |
| France | 6.6% |
See Zoo audiences in other countries
More Kids & Family audiences in United States
- Concerts (77,851,095)
- Parties (75,370,436)
- Beauty salons (70,926,762)
- Boutiques (69,295,965)
- Bars (68,702,776)
Frequently asked questions
How many fans does Zoo have in United States?
Zoo has an estimated audience of 25,637,136 people in United States, concentrated in Texas and California.
What is the gender split and age of Zoo fans?
67.5% of Zoo fans are female, 32.5% are male, with an average age of 43.7 years.
Which brands do Zoo fans like most?
Zoo fans show strongest brand affinity for Food and drink (1.51×), Alcoholic beverages (1.68×), and Harry Potter (1.94×) over the country average.
Where do Zoo fans live in United States?
Zoo fans in United States are most concentrated in Texas (reach 2,738,643), California (reach 2,547,171), and Florida (reach 1,914,878). These three regions account for the largest share of the active audience.
What other brands do Zoo fans also like?
Beyond Zoo itself, the audience over-indexes on Alcoholic beverages (1.68×), Harry Potter (1.94×), Nature (1.68×), and NBC (1.7×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.