Rascasse Audience Intelligence

Wildlife Audience in United States

A data profile of the people who buy, follow and care about Wildlife in United States — modelled from more than twelve digital signal sources. Wildlife has an estimated audience of 64,188,833 people in United States.

#186among Topic in United States#18in Travel & Leisure

The average Wildlife fan in United States is 40.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Planet Fitness, Diaper bag, Bass guitar, with strongest over-indexing on Planet Fitness (2.74× the country average).

Demographically, the Wildlife audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wildlife fan in United States is balanced, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wildlife profile in United States.

Audience size
64.2M
in United States
Gender
52.7%♀
47.3% male
Age
40.5
average years
Country rank
#245
Topic in United States
Fig. 01

Search interest · 12-month trend

+60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wildlife fans

52.7% are female, 47.3% are male, average age 40.5.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Wildlife audience in United States
MetricValue
Female52.7%
Male47.3%
Average age40.5
Estimated audience size64,188,833
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Wildlife audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3917%
40-4920%
50+26%
Fig. 04

Worldwide distribution

25.6%

of the worldwide Wildlife audience comes from United States.

Worldwide audience distribution share by country for Wildlife
CountryShare
United States25.6%
United Kingdom6.8%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wildlife audience in United States is strongest.

Fig. 05

Top regions by affinity

Wildlife fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~200K2.22×
02Montana~300K1.69×
03Alaska~200K1.62×
04Oregon~900K1.28×
05Idaho~400K1.23×
06New Mexico~400K1.19×
07Louisiana~1M1.18×
08Oklahoma~800K1.18×
09Colorado~1M1.17×
10Kansas~600K1.17×
11Washington~1.5M1.15×
12South Dakota~200K1.15×
13Texas~6.5M1.14×
14Maine~300K1.12×
15Utah~600K1.10×
16Arizona~1.5M1.05×
17Mississippi~600K1.05×
18New Hampshire~300K1.04×
19Arkansas~500K1.03×
20Wisconsin~1M1.01×
21North Carolina~2M1.00×
22Missouri~1M0.99×
23West Virginia~300K0.99×
24Florida~4M0.97×
25Kentucky~800K0.96×
26Iowa~500K0.94×
27Tennessee~1M0.93×
28Nebraska~300K0.92×
29North Dakota~100K0.92×
30South Carolina~900K0.90×
31Georgia~1.5M0.88×
32Indiana~1M0.88×
33Minnesota~800K0.86×
34Ohio~1.5M0.85×
35Alabama~800K0.85×
36Nevada~500K0.84×
37California~6M0.83×
38Hawaii~200K0.82×
39Michigan~1.5M0.81×
40Virginia~1.5M0.81×
41Delaware~100K0.81×
42Pennsylvania~1.5M0.80×
43Illinois~1.5M0.75×
44Rhode Island~200K0.75×
45Connecticut~500K0.73×
46Massachusetts~900K0.71×
47Maryland~800K0.71×
48Washington, District of Columbia~100K0.69×
49New York~2.5M0.66×
50New Jersey~1M0.66×
Fig. 06

Affinity by region

Affinity by region — Wildlife, United States
0.66×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wildlife audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wildlife audience
#·InterestCategoryAffinity×
01Largemouth bassFood & Beverages3.96×
02MySQLTechnology & Electronics3.83×
03Universal StudiosMovies & TV3.48×
04Princess PollyFashion & Accessoires3.46×
05FunkoKids & Family3.46×
06Diaper bagKids & Family3.30×
07ClarinetMusic & Radio3.27×
08SaxophoneMusic & Radio3.14×
09Wildlife photographyTechnology & Electronics2.95×
10Hiking trailsSports2.93×
11CelloMusic & Radio2.86×
12Fly fishingSports2.76×
13Planet FitnessSports2.74×
14LumberHome & Garden2.36×
15Golf ChannelSports2.26×
16MetaphysicsBusiness & Career2.18×
17ViolinMusic & Radio2.17×
18Bass guitarMusic & Radio2.12×
19CarpentryHome & Garden1.96×
20Electric guitarMusic & Radio1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wildlife audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wildlife audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.75×
TravellingTHRILL1.34×
SustainabilityBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wildlife audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.86×
Social Media UsageJOY0.89×
Family OrientationCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wildlife have in United States?

Wildlife has an estimated audience of 64,188,833 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Wildlife fans?

52.7% of Wildlife fans are female, 47.3% are male, with an average age of 40.5 years.

03

Which brands do Wildlife fans like most?

Wildlife fans show strongest brand affinity for Planet Fitness (2.74×), Diaper bag (3.3×), and Bass guitar (2.12×) over the country average.

04

Where do Wildlife fans live in United States?

Wildlife fans in United States are most concentrated in Texas (reach ~6.5M), California (reach ~6M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Wildlife fans also like?

Beyond Wildlife itself, the audience over-indexes on Diaper bag (3.3×), Bass guitar (2.12×), Wildlife photography (2.95×), and Largemouth bass (3.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Wildlife audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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