Wildlife Audience in United States

Wildlife logo

Wildlife has an estimated audience of 64,188,833 people in United States. 52.7% are female, 47.3% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Goop, Vocal harmony, Governor of Michigan, Grinch, Wok.

The average Wildlife fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Vocal harmony, Governor of Michigan, with strongest over-indexing on Goop (16.12× the country average). Demographically, the Wildlife audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Wildlife fans

Demographic split for Wildlife audience in United States
MetricValue
Female52.7%
Male47.3%
Average age40.5
Estimated audience size64,188,833

Audience persona

The typical Wildlife fan in United States is balanced, around 40.5 years old, with strong Sustainability tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Wildlife in United States
RegionReachAffinity
California6,758,0640.96×
Texas5,291,9200.96×
Florida4,587,3911.06×
New York2,730,2050.76×
North Carolina2,173,1751.13×
Georgia1,865,5330.94×
Ohio1,857,4120.94×
Illinois1,787,1410.84×
Pennsylvania1,718,5880.8×
Washington1,614,5351.25×
Arizona1,398,4411.07×
Michigan1,378,9420.82×
Virginia1,341,7470.86×
Tennessee1,240,2120.96×
Colorado1,229,8841.22×
New Jersey1,196,4660.73×
Indiana1,143,0710.97×
Louisiana1,048,4891.27×
Oregon1,041,3421.42×
Wisconsin989,7331.02×
Massachusetts965,9520.76×
Missouri946,5280.91×
Oklahoma866,4091.22×
South Carolina864,9880.9×
Minnesota845,9910.92×
Maryland818,6140.74×
Kentucky812,9821.01×
Alabama780,7840.87×
Utah689,6811.2×
Kansas566,4251.12×
Nevada545,8020.88×
Arkansas522,9830.99×
Mississippi480,9800.91×
Iowa471,8610.89×
Connecticut466,8600.73×
Idaho382,2481.19×
New Mexico354,3841.1×
West Virginia303,5531.02×
Montana282,7401.59×
Nebraska282,0270.88×
Maine264,5331.15×
New Hampshire236,2200.93×
Alaska223,3671.63×
Hawaii209,6240.76×
South Dakota157,9671.06×
Wyoming155,0231.63×
Washington, District of Columbia141,9690.74×
Rhode Island141,4940.69×
Vermont127,1711.13×
Delaware122,3430.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wildlife audience
BrandAffinityCategory
Goop16.12×Internet & Social Media
Vocal harmony11.96×Music & Radio
Governor of Michigan17.7×Politics & Society
Grinch9.31×Movies & TV
Wok13.1×Food & Beverages
Historic site8.14×Arts & Culture
Hibachi14.46×Food & Beverages
Google Home11.67×Technology & Electronics
Fairy godmother13.17×Literature
headspace15.05×Health
Cherish (group)16.75×Music & Radio
Grace Slick13.39×Music & Radio
Hipster14.59×Politics & Society
Mathcore10.53×Music & Radio
No Escape (1994 film)14.5×Movies & TV
TV Fanatic13.65×Movies & TV
Guitarist (magazine)14.43×Music & Radio
El Paso County, Colorado16.04×Travel & Leisure
La Jolla11.01×Travel & Leisure
Kikar HaShabbat19.39×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wildlife audience
TraitClusterScore
SustainabilityBALANCE1.31
PatriotismCONSERVATISM1.28
TravellingTHRILL1.25
LGBTQ+ IdentityOPEN1.15
DIY MentalityTHRILL1.13
Sports ActivityPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Wildlife
CountryShare
United States25.6%
United Kingdom6.8%
India4.6%

See Wildlife audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Wildlife have in United States?

Wildlife has an estimated audience of 64,188,833 people in United States, concentrated in California and Texas.

What is the gender split and age of Wildlife fans?

52.7% of Wildlife fans are female, 47.3% are male, with an average age of 40.5 years.

Which brands do Wildlife fans like most?

Wildlife fans show strongest brand affinity for Goop (16.12×), Vocal harmony (11.96×), and Governor of Michigan (17.7×) over the country average.

Where do Wildlife fans live in United States?

Wildlife fans in United States are most concentrated in California (reach 6,758,064), Texas (reach 5,291,920), and Florida (reach 4,587,391). These three regions account for the largest share of the active audience.

What other brands do Wildlife fans also like?

Beyond Wildlife itself, the audience over-indexes on Vocal harmony (11.96×), Governor of Michigan (17.7×), Grinch (9.31×), and Wok (13.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.