Wildlife Audience in Canada
Wildlife has an estimated audience of 7,476,585 people in Canada. 53.7% are female, 46.3% are male, average age 41.3. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Veterinary medicine, Animal rights, Zoo, Outdoors, Crowdfunding.
The average Wildlife fan in Canada is 41.3 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Veterinary medicine, Animal rights, Zoo, with strongest over-indexing on Veterinary medicine (1.52× the country average). Demographically, the Wildlife audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Wildlife fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 41.3 |
| Estimated audience size | 7,476,585 |
Audience persona
The typical Wildlife fan in Canada is balanced, around 41.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Veterinary medicine.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,840,789 | 0.91× |
| British Columbia | 1,297,863 | 1.16× |
| Quebec | 1,058,746 | 0.59× |
| Alberta | 958,095 | 1.04× |
| Newfoundland and Labrador | 247,725 | 2.18× |
| Manitoba | 237,514 | 0.85× |
| Saskatchewan | 210,023 | 0.89× |
| Nova Scotia | 201,899 | 0.91× |
| New Brunswick | 148,900 | 0.86× |
| Prince Edward Island | 33,490 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Veterinary medicine | 1.52× | Business & Career |
| Animal rights | 1.57× | Politics & Society |
| Zoo | 1.54× | Kids & Family |
| Outdoors | 1.5× | Travel & Leisure |
| Crowdfunding | 1.69× | Business & Career |
| Keanu Reeves | 1.55× | Movies & TV |
| Non-alcoholic beverage | 1.56× | Food & Beverages |
| CheapOair | 1.51× | Travel & Leisure |
| Angling | 1.57× | Sports |
| Flea market | 1.58× | Home & Garden |
| Chopper (motorcycle) | 1.57× | Cars & Mobility |
| Mountaineering | 1.74× | Sports |
| Pressure washer | 1.52× | Home & Garden |
| Chris Pratt | 1.55× | Movies & TV |
| Kevin Costner | 1.51× | Movies & TV |
| Urban agriculture | 1.76× | Business & Career |
| National Geographic (magazine) | 1.59× | Travel & Leisure |
| Christian Bale | 1.55× | Movies & TV |
| Endangered species | 1.99× | Pets & Animals |
| Photovoltaics | 1.53× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.44 |
| Pet Ownership | JOY | 1.36 |
| Sustainability | BALANCE | 1.29 |
| Extroversion | THRILL | 1.25 |
| Individualism | JOY | 1.21 |
| Tradition | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 6.8% |
| India | 4.6% |
See Wildlife audiences in other countries
More Travel & Leisure audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Wildlife have in Canada?
Wildlife has an estimated audience of 7,476,585 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Wildlife fans?
53.7% of Wildlife fans are female, 46.3% are male, with an average age of 41.3 years.
Which brands do Wildlife fans like most?
Wildlife fans show strongest brand affinity for Veterinary medicine (1.52×), Animal rights (1.57×), and Zoo (1.54×) over the country average.
Where do Wildlife fans live in Canada?
Wildlife fans in Canada are most concentrated in Ontario (reach 2,840,789), British Columbia (reach 1,297,863), and Quebec (reach 1,058,746). These three regions account for the largest share of the active audience.
What other brands do Wildlife fans also like?
Beyond Wildlife itself, the audience over-indexes on Animal rights (1.57×), Zoo (1.54×), Outdoors (1.5×), and Crowdfunding (1.69×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.