A data profile of the people who buy, follow and care about Wildlife in Canada — modelled from more than twelve digital signal sources. Wildlife has an estimated audience of 7,476,585 people in Canada.
The average Wildlife fan in Canada is 41.3 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Veterinary medicine, Animal rights, Zoo, with strongest over-indexing on Veterinary medicine (1.52× the country average).
Demographically, the Wildlife audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Pet Ownership, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Wildlife fan in Canada is balanced, around 41.3 years old, with strong Pet Ownership tendencies and a notable affinity for Veterinary medicine.
The key figures that characterise the Wildlife profile in Canada.
53.7% are female, 46.3% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 41.3 |
| Estimated audience size | 7,476,585 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Wildlife audience comes from Canada.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 6.8% |
| India | 4.6% |
Where the Wildlife audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Newfoundland and Labrador | ~200K | 2.18× | |
| 02 | British Columbia | ~1.5M | 1.16× | |
| 03 | Alberta | ~1M | 1.04× | |
| 04 | Ontario | ~3M | 0.91× | |
| 05 | Nova Scotia | ~200K | 0.91× | |
| 06 | Prince Edward Island | ~30K | 0.91× | |
| 07 | Saskatchewan | ~200K | 0.89× | |
| 08 | New Brunswick | ~100K | 0.86× | |
| 09 | Manitoba | ~200K | 0.85× | |
| 10 | Quebec | ~1M | 0.59× |
The strongest cross-interests of the Wildlife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Endangered species | Pets & Animals | 1.99× | ||
| 02 | SpaceX | Cars & Mobility | 1.88× | ||
| 03 | Urban agriculture | Business & Career | 1.76× | ||
| 04 | Mountaineering | Sports | 1.74× | ||
| 05 | Crowdfunding | Business & Career | 1.69× | ||
| 06 | National Geographic (magazine) | Travel & Leisure | 1.59× | ||
| 07 | Flea market | Home & Garden | 1.58× | ||
| 08 | Animal rights | Politics & Society | 1.57× | ||
| 09 | Angling | Sports | 1.57× | ||
| 10 | Chopper (motorcycle) | Cars & Mobility | 1.57× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.56× | ||
| 12 | Keanu Reeves | Movies & TV | 1.55× | ||
| 13 | Chris Pratt | Movies & TV | 1.55× | ||
| 14 | Christian Bale | Movies & TV | 1.55× | ||
| 15 | Zoo | Kids & Family | 1.54× | ||
| 16 | Veterinary medicine | Business & Career | 1.52× | ||
| 17 | Pressure washer | Home & Garden | 1.52× | ||
| 18 | CheapOair | Travel & Leisure | 1.51× | ||
| 19 | Kevin Costner | Movies & TV | 1.51× | ||
| 20 | Outdoors | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.36× | |
| Sustainability | BALANCE | 1.29× | |
| Extroversion | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.86× | |
| Social Media Usage | JOY | 0.89× | |
| Need for Security | CONSERVATISM | 0.91× |
Wildlife has an estimated audience of 7,476,585 people in Canada, concentrated in Ontario and British Columbia.
53.7% of Wildlife fans are female, 46.3% are male, with an average age of 41.3 years.
Wildlife fans show strongest brand affinity for Veterinary medicine (1.52×), Animal rights (1.57×), and Zoo (1.54×) over the country average.
Wildlife fans in Canada are most concentrated in Ontario (reach ~3M), British Columbia (reach ~1.5M), and Quebec (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Wildlife itself, the audience over-indexes on Animal rights (1.57×), Zoo (1.54×), Outdoors (1.5×), and Crowdfunding (1.69×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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