Rascasse Audience Intelligence

Wildlife Audience in Mexico

A data profile of the people who buy, follow and care about Wildlife in Mexico — modelled from more than twelve digital signal sources. Wildlife has an estimated audience of 4,278,805 people in Mexico.

#429among Topic in Mexico#84in Travel & Leisure

The average Wildlife fan in Mexico is 33.8 years old, more male, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.

Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (433.76× the country average).

Demographically, the Wildlife audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Spirituality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.

The typical Wildlife fan in Mexico is more male, around 33.8 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wildlife profile in Mexico.

Audience size
4.3M
in Mexico
Gender
44.6%♀
55.4% male
Age
33.8
average years
Country rank
#631
Topic in Mexico
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wildlife fans

44.6% are female, 55.4% are male, average age 33.8.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for Wildlife audience in Mexico
MetricValue
Female44.6%
Male55.4%
Average age33.8
Estimated audience size4,278,805
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Wildlife audience in Mexico
Age bracketShare%
16-1934%
20-2922%
30-3918%
40-4916%
50+10%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Wildlife audience comes from Mexico.

Worldwide audience distribution share by country for Wildlife
CountryShare
United States25.6%
United Kingdom6.8%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wildlife audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Wildlife fans by region: top regions in Mexico
#RegionReachAffinity×
01Baja California~200K1.18×
02State of Mexico~700K1.15×
03Jalisco~400K1.15×
04Nuevo Leon~300K1.12×
05Yucatan~100K1.08×
06Distrito Federal~600K1.06×
07Veracruz (state)~300K1.04×
08Morelos~80K1.03×
09Nayarit~40K1.03×
10Puebla~200K1.02×
11Chihuahua~200K1.02×
12Baja California Sur~30K1.02×
13Coahuila de Zaragoza~100K0.99×
14Hidalgo~100K0.99×
15Durango~60K0.99×
16Colima~30K0.99×
17Michoacan de Ocampo~100K0.97×
18Zacatecas~50K0.97×
19Campeche~30K0.97×
20Guanajuato~200K0.96×
21Guerrero~100K0.96×
22Aguascalientes~50K0.96×
23Tlaxcala~50K0.95×
24Chiapas~100K0.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wildlife audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wildlife audience
#·InterestCategoryAffinity×
01Costa RicaTravel & Leisure433.76×
02Daily HoroscopeInternet & Social Media412.08×
03Shopping and fashionShopping184.66×
04Exfoliation (cosmetology)Beauty & Wellness125.39×
05Game consolesTechnology & Electronics117.90×
06Catholic ChurchPolitics & Society95.17×
07Valentine's DayKids & Family87.39×
08Broadcasting of sports eventsMovies & TV69.60×
09Travel agencyTravel & Leisure65.34×
10SarcasmPolitics & Society63.92×
11El PaísNews55.40×
12BananaFood & Beverages52.56×
13Mobile gameGames50.99×
14DentistryBusiness & Career42.61×
15Love & SexKids & Family40.43×
16Machu PicchuTravel & Leisure35.51×
17PapayaFood & Beverages31.25×
18SexologyKids & Family29.83×
19BreastfeedingKids & Family28.41×
20FreewareTechnology & Electronics25.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wildlife audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wildlife audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE19.89×
TravellingTHRILL17.07×
Urban LifestyleOPEN4.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wildlife audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.76×
Need for SecurityCONSERVATISM0.79×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wildlife have in Mexico?

Wildlife has an estimated audience of 4,278,805 people in Mexico, concentrated in State of Mexico and Distrito Federal.

02

What is the gender split and age of Wildlife fans?

44.6% of Wildlife fans are female, 55.4% are male, with an average age of 33.8 years.

03

Which brands do Wildlife fans like most?

Wildlife fans show strongest brand affinity for Costa Rica (433.76×), Shopping and fashion (184.66×), and Game consoles (117.9×) over the country average.

04

Where do Wildlife fans live in Mexico?

Wildlife fans in Mexico are most concentrated in State of Mexico (reach ~700K), Distrito Federal (reach ~600K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Wildlife fans also like?

Beyond Wildlife itself, the audience over-indexes on Shopping and fashion (184.66×), Game consoles (117.9×), Catholic Church (95.17×), and Sarcasm (63.92×) compared to the Mexico average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Mexico

See Wildlife audiences in other countries

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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