Wildlife Audience in Mexico
Wildlife has an estimated audience of 4,278,805 people in Mexico. 44.6% are female, 55.4% are male, average age 33.8. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Sarcasm.
The average Wildlife fan in Mexico is 33.8 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (433.76× the country average). Demographically, the Wildlife audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Wildlife fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 33.8 |
| Estimated audience size | 4,278,805 |
Audience persona
The typical Wildlife fan in Mexico is more male, around 33.8 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Wildlife fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~700K | 1.15× |
| Distrito Federal | ~600K | 1.06× |
| Jalisco | ~400K | 1.15× |
| Nuevo Leon | ~300K | 1.12× |
| Veracruz (state) | ~300K | 1.04× |
| Puebla | ~200K | 1.02× |
| Baja California | ~200K | 1.18× |
| Guanajuato | ~200K | 0.96× |
| Chihuahua | ~200K | 1.02× |
| Michoacan de Ocampo | ~100K | 0.97× |
| Coahuila de Zaragoza | ~100K | 0.99× |
| Chiapas | ~100K | 0.94× |
| Guerrero | ~100K | 0.96× |
| Hidalgo | ~100K | 0.99× |
| Yucatan | ~100K | 1.08× |
| Morelos | ~80K | 1.03× |
| Durango | ~60K | 0.99× |
| Zacatecas | ~50K | 0.97× |
| Aguascalientes | ~50K | 0.96× |
| Tlaxcala | ~50K | 0.95× |
| Nayarit | ~40K | 1.03× |
| Baja California Sur | ~30K | 1.02× |
| Campeche | ~30K | 0.97× |
| Colima | ~30K | 0.99× |
Top brand affinities of Wildlife fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 433.76× | Travel & Leisure |
| Shopping and fashion | 184.66× | Shopping |
| Game consoles | 117.9× | Technology & Electronics |
| Catholic Church | 95.17× | Politics & Society |
| Sarcasm | 63.92× | Politics & Society |
| Travel agency | 65.34× | Travel & Leisure |
| Mobile game | 50.99× | Games |
| Banana | 52.56× | Food & Beverages |
| Exfoliation (cosmetology) | 125.39× | Beauty & Wellness |
| El País | 55.4× | News |
| Broadcasting of sports events | 69.6× | Movies & TV |
| Valentine's Day | 87.39× | Kids & Family |
| Dentistry | 42.61× | Business & Career |
| Daily Horoscope | 412.08× | Internet & Social Media |
| Freeware | 25.57× | Technology & Electronics |
| Love & Sex | 40.43× | Kids & Family |
| Sexology | 29.83× | Kids & Family |
| Machu Picchu | 35.51× | Travel & Leisure |
| Papaya | 31.25× | Food & Beverages |
| Breastfeeding | 28.41× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 19.89 |
| Travelling | THRILL | 17.07 |
| Urban Lifestyle | OPEN | 4.48 |
| Risk Appetite | THRILL | 2.53 |
| Early Adopter Mentality | POWER | 1.35 |
| Mindfulness | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 6.8% |
| India | 4.6% |
See Wildlife audiences in other countries
More Travel & Leisure audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Wildlife have in Mexico?
Wildlife has an estimated audience of 4,278,805 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Wildlife fans?
44.6% of Wildlife fans are female, 55.4% are male, with an average age of 33.8 years.
Which brands do Wildlife fans like most?
Wildlife fans show strongest brand affinity for Costa Rica (433.76×), Shopping and fashion (184.66×), and Game consoles (117.9×) over the country average.
Where do Wildlife fans live in Mexico?
Wildlife fans in Mexico are most concentrated in State of Mexico (reach ~700K), Distrito Federal (reach ~600K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Wildlife fans also like?
Beyond Wildlife itself, the audience over-indexes on Shopping and fashion (184.66×), Game consoles (117.9×), Catholic Church (95.17×), and Sarcasm (63.92×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.