A data profile of the people who buy, follow and care about Wildlife in United Kingdom — modelled from more than twelve digital signal sources. Wildlife has an estimated audience of 16,979,919 people in United Kingdom.
The average Wildlife fan in United Kingdom is 45.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Volunteering, Nonprofit organization, Wildlife photography, with strongest over-indexing on Volunteering (1.93× the country average).
Demographically, the Wildlife audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Wildlife fan in United Kingdom is more female, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Volunteering.
The key figures that characterise the Wildlife profile in United Kingdom.
60.4% are female, 39.6% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 45.2 |
| Estimated audience size | 16,979,919 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Wildlife audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 6.8% |
| India | 4.6% |
Where the Wildlife audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1M | 1.31× | |
| 02 | Wales | ~1M | 1.26× | |
| 03 | Yorkshire and the Humber | ~1.5M | 1.23× | |
| 04 | East of England | ~1.5M | 1.13× | |
| 05 | Scotland | ~1.5M | 1.09× | |
| 06 | South East | ~2.5M | 1.05× | |
| 07 | South West | ~1.5M | 1.00× | |
| 08 | North East | ~600K | 0.97× | |
| 09 | Northern Ireland | ~400K | 0.85× | |
| 10 | England | ~13M | 0.83× | |
| 11 | East Midlands | ~1M | 0.82× | |
| 12 | North West | ~1M | 0.63× |
The strongest cross-interests of the Wildlife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brit Awards | Music & Radio | 3.89× | ||
| 02 | Dog toy | Pets & Animals | 2.98× | ||
| 03 | Pet adoption | Pets & Animals | 2.95× | ||
| 04 | Diabetes mellitus awareness | Health | 2.33× | ||
| 05 | Wildlife photography | Technology & Electronics | 2.30× | ||
| 06 | Birdwatching | Pets & Animals | 2.28× | ||
| 07 | Drinking establishment | Food & Beverages | 2.26× | ||
| 08 | Tax refund | Business & Career | 2.20× | ||
| 09 | Volunteering | Politics & Society | 1.93× | ||
| 10 | Travel photography | Technology & Electronics | 1.73× | ||
| 11 | Summer vacation | Travel & Leisure | 1.66× | ||
| 12 | Pet store | Pets & Animals | 1.66× | ||
| 13 | Animal rights | Politics & Society | 1.65× | ||
| 14 | Nonprofit organization | Politics & Society | 1.62× | ||
| 15 | Digital photography | Business & Career | 1.57× | ||
| 16 | Wikipedia | Internet & Social Media | 1.56× | ||
| 17 | Pet food | Pets & Animals | 1.55× | ||
| 18 | Veterinary medicine | Business & Career | 1.52× | ||
| 19 | Zoo | Kids & Family | 1.51× | ||
| 20 | Art exhibition | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.49× | |
| Sustainability | BALANCE | 1.34× | |
| Travelling | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.91× | |
| Family Orientation | CONSERVATISM | 0.95× | |
| Need for Security | CONSERVATISM | 0.99× |
Wildlife has an estimated audience of 16,979,919 people in United Kingdom, concentrated in England and South East.
60.4% of Wildlife fans are female, 39.6% are male, with an average age of 45.2 years.
Wildlife fans show strongest brand affinity for Volunteering (1.93×), Nonprofit organization (1.62×), and Wildlife photography (2.3×) over the country average.
Wildlife fans in United Kingdom are most concentrated in England (reach ~13M), South East (reach ~2.5M), and East of England (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Wildlife itself, the audience over-indexes on Nonprofit organization (1.62×), Wildlife photography (2.3×), Wikipedia (1.56×), and Pet adoption (2.95×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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