A data profile of the people who buy, follow and care about Summer vacation in United Kingdom — modelled from more than twelve digital signal sources. Summer vacation has an estimated audience of 6,941,348 people in United Kingdom.
The average Summer vacation fan in United Kingdom is 44.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Ryanair, EasyJet, Trivago, with strongest over-indexing on Ryanair (5.01× the country average).
Demographically, the Summer vacation audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Travelling, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Summer vacation fan in United Kingdom is more female, around 44.7 years old, with strong Travelling tendencies and a notable affinity for Ryanair.
The key figures that characterise the Summer vacation profile in United Kingdom.
65.0% are female, 35.0% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 44.7 |
| Estimated audience size | 6,941,348 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Summer vacation audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.6% |
| Japan | 9.2% |
| Italy | 5.8% |
Where the Summer vacation audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~1M | 1.14× | |
| 02 | South West | ~600K | 1.10× | |
| 03 | Scotland | ~700K | 1.08× | |
| 04 | East of England | ~700K | 1.07× | |
| 05 | North West | ~800K | 1.05× | |
| 06 | East Midlands | ~500K | 1.02× | |
| 07 | Wales | ~400K | 1.00× | |
| 08 | England | ~5M | 0.98× | |
| 09 | Northern Ireland | ~200K | 0.98× | |
| 10 | South East | ~900K | 0.95× | |
| 11 | North East | ~300K | 0.94× | |
| 12 | West Midlands | ~300K | 0.92× | |
| 13 | Yorkshire and the Humber | ~500K | 0.88× |
The strongest cross-interests of the Summer vacation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lufthansa | Travel & Leisure | 6.54× | ||
| 02 | Turkish Airlines | Travel & Leisure | 6.13× | ||
| 03 | Wizz Air | Travel & Leisure | 5.55× | ||
| 04 | Ryanair | Travel & Leisure | 5.01× | ||
| 05 | Skyscanner | Travel & Leisure | 4.97× | ||
| 06 | Emirates | Travel & Leisure | 4.70× | ||
| 07 | Package tour | Travel & Leisure | 4.58× | ||
| 08 | Trivago | Travel & Leisure | 4.49× | ||
| 09 | Qatar Airways | Travel & Leisure | 4.33× | ||
| 10 | Expedia | Travel & Leisure | 4.16× | ||
| 11 | EasyJet | Travel & Leisure | 3.95× | ||
| 12 | Travel website | Travel & Leisure | 3.47× | ||
| 13 | Travel Adventures | Travel & Leisure | 3.14× | ||
| 14 | Holiday cottage | Travel & Leisure | 2.97× | ||
| 15 | Outdoor enthusiast | Sports | 2.78× | ||
| 16 | British Airways | Travel & Leisure | 2.74× | ||
| 17 | Booking.com | Travel & Leisure | 2.69× | ||
| 18 | TripAdvisor | Travel & Leisure | 2.56× | ||
| 19 | Lodging | Travel & Leisure | 2.40× | ||
| 20 | Cosmetics | Beauty & Wellness | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.23× | |
| Sustainability | BALANCE | 1.75× | |
| Luxury Orientation | PREMIUM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.89× | |
| Spirituality | BALANCE | 0.91× | |
| Patriotism | CONSERVATISM | 0.94× |
Summer vacation has an estimated audience of 6,941,348 people in United Kingdom, concentrated in England and Greater London.
65.0% of Summer vacation fans are female, 35.0% are male, with an average age of 44.7 years.
Summer vacation fans show strongest brand affinity for Ryanair (5.01×), EasyJet (3.95×), and Trivago (4.49×) over the country average.
Summer vacation fans in United Kingdom are most concentrated in England (reach ~5M), Greater London (reach ~1M), and South East (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Summer vacation itself, the audience over-indexes on EasyJet (3.95×), Trivago (4.49×), Wizz Air (5.55×), and British Airways (2.74×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Summer vacation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.