Top 50 Travel types in United Kingdom
This curated ranking covers the 50 largest travel types in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 71 travel types tracked in United Kingdom, the 50 ranked here account for the largest measured audience reach. Hotels, Camping and Beaches lead the list with a combined estimated audience of 55,362,411 people. Across all 50 entries the average audience size is 4,342,596, and the largest, Hotels, reaches around 24,959,872 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each travel type, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Hotels |
24,959,872 | 4.8% | Travel type | Travel & Leisure |
| 2 |  Camping |
15,985,469 | 4.9% | Travel type | Travel & Leisure |
| 3 |  Beaches |
14,417,070 | 4.4% | Travel type | Travel & Leisure |
| 4 |  Lodging |
11,639,836 | 6.8% | Travel type | Travel & Leisure |
| 5 |  Cruises |
11,559,872 | 5.8% | Travel type | Travel & Leisure |
| 6 |  Air travel |
10,910,323 | 4.1% | Travel type | Travel & Leisure |
| 7 |  Theme parks |
9,951,192 | 4.7% | Travel type | Travel & Leisure |
| 8 |  First class travel |
8,742,963 | 5.5% | Travel type | Travel & Leisure |
| 9 |  Cottage |
8,438,664 | 9.9% | Travel type | Travel & Leisure |
| 10 |  Adventure travel |
8,098,258 | 4.4% | Travel type | Travel & Leisure |
| 11 |  Lakes |
7,238,494 | 3.6% | Travel type | Travel & Leisure |
| 12 |  Summer vacation |
6,941,348 | 5.3% | Travel type | Travel & Leisure |
| 13 |  Rail transport |
6,847,004 | 6.6% | Travel type | Travel & Leisure |
| 14 |  Seaside resort |
6,180,095 | 11.7% | Travel type | Travel & Leisure |
| 15 |  Glamping |
4,785,745 | 15.2% | Travel type | Travel & Leisure |
| 16 |  Mountains |
3,759,584 | 3.6% | Travel type | Travel & Leisure |
| 17 |  Package tour |
3,681,587 | 7.2% | Travel type | Travel & Leisure |
| 18 |  Ski resort |
3,545,476 | 4.2% | Travel type | Travel & Leisure |
| 19 |  National park |
3,206,155 | 4.8% | Travel type | Travel & Leisure |
| 20 |  Backpacking (travel) |
3,055,551 | 3.5% | Travel type | Travel & Leisure |
| 21 |  Boutique hotel |
2,877,323 | 5.4% | Travel type | Travel & Leisure |
| 22 |  All-inclusive resort |
2,810,325 | 10.8% | Travel type | Travel & Leisure |
| 23 |  Bed and breakfast |
2,777,937 | 7.4% | Travel type | Travel & Leisure |
| 24 |  Road trip |
2,760,757 | 4.4% | Travel type | Travel & Leisure |
| 25 |  Sailing |
2,754,182 | 6.2% | Travel type | Travel & Leisure |
| 26 |  Farmhouse |
2,685,807 | 5.3% | Travel type | Travel & Leisure |
| 27 |  Scuba diving |
2,341,140 | 4.2% | Travel type | Travel & Leisure |
| 28 |  Spa town |
2,209,302 | 5.0% | Travel type | Travel & Leisure |
| 29 |  Long weekend |
2,028,825 | 14.2% | Travel type | Travel & Leisure |
| 30 |  Hostel |
1,992,260 | 10.1% | Travel type | Travel & Leisure |
| 31 |  Luxury Travel |
1,944,407 | 4.0% | Travel type | Travel & Leisure |
| 32 |  Apartment hotel |
1,789,573 | 7.8% | Travel type | Travel & Leisure |
| 33 |  River cruise |
1,765,399 | 14.2% | Travel type | Travel & Leisure |
| 34 |  Low-cost carrier |
1,451,415 | 5.7% | Travel type | Travel & Leisure |
| 35 |  River |
1,442,579 | 3.7% | Travel type | Travel & Leisure |
| 36 |  Tourist attraction |
1,400,208 | 8.0% | Travel type | Travel & Leisure |
| 37 |  Motel |
894,593 | 5.9% | Travel type | Travel & Leisure |
| 38 |  Spaceflight |
779,995 | 5.6% | Travel type | Travel & Leisure |
| 39 |  Walking tour |
769,131 | 12.2% | Travel type | Travel & Leisure |
| 40 |  Escorted tour |
690,067 | 30.2% | Travel type | Travel & Leisure |
| 41 |  Beach house |
687,058 | 7.3% | Travel type | Travel & Leisure |
| 42 |  Urban exploration |
677,428 | 8.7% | Travel type | Travel & Leisure |
| 43 |  Mountain resort |
638,143 | 4.9% | Travel type | Travel & Leisure |
| 44 |  Chalet |
547,622 | 3.3% | Travel type | Travel & Leisure |
| 45 |  Public aquarium |
545,095 | 4.7% | Travel type | Travel & Leisure |
| 46 |  Château |
512,690 | 6.0% | Travel type | Travel & Leisure |
| 47 |  City Sightseeing |
457,605 | 11.8% | Travel type | Travel & Leisure |
| 48 |  Safari lodge |
348,909 | 5.3% | Travel type | Travel & Leisure |
| 49 |  Whale watching |
309,380 | 6.9% | Travel type | Travel & Leisure |
| 50 |  Boat tour |
296,130 | 9.0% | Travel type | Travel & Leisure |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each travel type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest travel type in United Kingdom?
Hotels currently leads with an estimated audience of 24,959,872 people in United Kingdom.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United Kingdom. Lists below 5 entries are not published. See methodology for full details.