How to read this list
Rank
Position in the Top 71, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Hotels |
25M | 4.6% | 45.6 | 60.4% | Travel type |
| 2 |  Camping |
16M | 4.8% | 45.5 | 54.3% | Travel type |
| 3 |  Beaches |
14M | 4.4% | 45.6 | 61.5% | Travel type |
| 4 |  Lodging |
12M | 6.8% | 47.2 | 64.4% | Travel type |
| 5 |  Cruises |
12M | 5.8% | 47.1 | 59.0% | Travel type |
| 6 |  Air travel |
11M | 4.1% | 44.6 | 56.8% | Travel type |
| 7 |  Theme parks |
10M | 4.7% | 42.4 | 63.2% | Travel type |
| 8 |  First class travel |
8.7M | 5.5% | 44.7 | 55.0% | Travel type |
| 9 |  Cottage |
8.4M | 9.9% | 47.7 | 69.7% | Travel type |
| 10 |  Adventure travel |
8.1M | 4.4% | 44.9 | 54.7% | Travel type |
| 11 |  Lakes |
7.2M | 3.6% | 45.0 | 50.8% | Travel type |
| 12 |  Summer vacation |
6.9M | 5.3% | 44.7 | 65.0% | Travel type |
| 13 |  Rail transport |
6.8M | 6.6% | 46.4 | 52.1% | Travel type |
| 14 |  Seaside resort |
6.2M | 11.7% | 46.8 | 66.4% | Travel type |
| 15 |  Glamping |
4.8M | 15.0% | 46.0 | 66.4% | Travel type |
| 16 |  Mountains |
3.8M | 3.6% | 44.7 | 52.2% | Travel type |
| 17 |  Package tour |
3.7M | 7.2% | 46.4 | 60.5% | Travel type |
| 18 |  Ski resort |
3.5M | 4.2% | 40.7 | 41.5% | Travel type |
| 19 |  National park |
3.2M | 4.8% | 42.6 | 58.0% | Travel type |
| 20 |  Backpacking (travel) |
3.1M | 3.5% | 43.7 | 50.2% | Travel type |
| 21 |  Boutique hotel |
2.9M | 5.4% | 47.2 | 65.5% | Travel type |
| 22 |  All-inclusive resort |
2.8M | 10.7% | 47.7 | 65.1% | Travel type |
| 23 |  Bed and breakfast |
2.8M | 7.4% | 47.1 | 70.2% | Travel type |
| 24 |  Road trip |
2.8M | 4.4% | 42.2 | 44.8% | Travel type |
| 25 |  Sailing |
2.8M | 6.2% | 43.5 | 49.6% | Travel type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 71 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each travel type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest travel type in United Kingdom?
Hotels currently leads with an estimated audience of 25M people in United Kingdom.