A data profile of the people who buy, follow and care about Cruises in United Kingdom — modelled from more than twelve digital signal sources. Cruises has an estimated audience of 11,559,872 people in United Kingdom.
The average Cruises fan in United Kingdom is 47.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include EasyJet, TUI, British Airways, with strongest over-indexing on EasyJet (1.91× the country average).
Demographically, the Cruises audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Travelling, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Cruises fan in United Kingdom is more female, around 47.1 years old, with strong Travelling tendencies and a notable affinity for EasyJet.
The key figures that characterise the Cruises profile in United Kingdom.
59.0% are female, 41.0% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 47.1 |
| Estimated audience size | 11,559,872 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 42% |
of the worldwide Cruises audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 5.8% |
| Japan | 4.8% |
Where the Cruises audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~2M | 1.42× | |
| 02 | East Midlands | ~1M | 1.36× | |
| 03 | Scotland | ~1.5M | 1.28× | |
| 04 | South West | ~1M | 1.23× | |
| 05 | Wales | ~800K | 1.18× | |
| 06 | East of England | ~1M | 1.00× | |
| 07 | South East | ~1.5M | 0.96× | |
| 08 | Northern Ireland | ~300K | 0.82× | |
| 09 | North East | ~400K | 0.81× | |
| 10 | Yorkshire and the Humber | ~700K | 0.79× | |
| 11 | West Midlands | ~400K | 0.79× | |
| 12 | England | ~8M | 0.72× | |
| 13 | Greater London | ~1M | 0.64× |
The strongest cross-interests of the Cruises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TUI Cruises | Travel & Leisure | 4.53× | ||
| 02 | Princess Cruises | Travel & Leisure | 3.84× | ||
| 03 | P&O Cruises | Travel & Leisure | 3.11× | ||
| 04 | Air travel | Travel & Leisure | 1.95× | ||
| 05 | EasyJet | Travel & Leisure | 1.91× | ||
| 06 | Booking.com | Travel & Leisure | 1.91× | ||
| 07 | Lakes | Travel & Leisure | 1.90× | ||
| 08 | Car rentals | Cars & Mobility | 1.88× | ||
| 09 | Holiday cottage | Travel & Leisure | 1.85× | ||
| 10 | TUI | Travel & Leisure | 1.80× | ||
| 11 | Ryanair | Travel & Leisure | 1.69× | ||
| 12 | TripAdvisor | Travel & Leisure | 1.66× | ||
| 13 | British Airways | Travel & Leisure | 1.65× | ||
| 14 | Aviation | Business & Career | 1.61× | ||
| 15 | Beaches | Travel & Leisure | 1.58× | ||
| 16 | Cottage | Travel & Leisure | 1.57× | ||
| 17 | Airbnb | Travel & Leisure | 1.56× | ||
| 18 | Staycation | Home & Garden | 1.55× | ||
| 19 | Resort | Travel & Leisure | 1.54× | ||
| 20 | Boats | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.77× | |
| Family Orientation | CONSERVATISM | 1.25× | |
| Sustainability | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| Extroversion | THRILL | 0.85× | |
| Early Adopter Mentality | POWER | 0.86× |
Cruises has an estimated audience of 11,559,872 people in United Kingdom, concentrated in England and North West.
59.0% of Cruises fans are female, 41.0% are male, with an average age of 47.1 years.
Cruises fans show strongest brand affinity for EasyJet (1.91×), TUI (1.8×), and British Airways (1.65×) over the country average.
Cruises fans in United Kingdom are most concentrated in England (reach ~8M), North West (reach ~2M), and South East (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Cruises itself, the audience over-indexes on TUI (1.8×), British Airways (1.65×), Air travel (1.95×), and P&O Cruises (3.11×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.