Cruises Audience in United Kingdom
Cruises has an estimated audience of 11,559,872 people in United Kingdom. 59.0% are female, 41.0% are male, average age 47.1. Top regions: England, North West, South East. Top brand affinities: EasyJet, TUI, British Airways, Air travel, P&O Cruises.
The average Cruises fan in United Kingdom is 47.1 years old, more female, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include EasyJet, TUI, British Airways, with strongest over-indexing on EasyJet (1.91× the country average). Demographically, the Cruises audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Cruises fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 47.1 |
| Estimated audience size | 11,559,872 |
Audience persona
The typical Cruises fan in United Kingdom is more female, around 47.1 years old, with strong Indulgence tendencies and a notable affinity for EasyJet.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,776,344 | 0.72× |
| North West | 1,754,602 | 1.42× |
| South East | 1,489,056 | 0.96× |
| Scotland | 1,331,158 | 1.28× |
| South West | 1,168,661 | 1.23× |
| East Midlands | 1,107,946 | 1.36× |
| East of England | 1,060,208 | 1× |
| Greater London | 963,878 | 0.64× |
| Wales | 780,176 | 1.18× |
| Yorkshire and the Humber | 735,236 | 0.79× |
| West Midlands | 390,295 | 0.79× |
| North East | 362,845 | 0.81× |
| Northern Ireland | 289,702 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| EasyJet | 1.91× | Travel & Leisure |
| TUI | 1.8× | Travel & Leisure |
| British Airways | 1.65× | Travel & Leisure |
| Air travel | 1.95× | Travel & Leisure |
| P&O Cruises | 3.11× | Travel & Leisure |
| Ryanair | 1.69× | Travel & Leisure |
| Airbnb | 1.56× | Travel & Leisure |
| Beaches | 1.58× | Travel & Leisure |
| Booking.com | 1.91× | Travel & Leisure |
| Holiday cottage | 1.85× | Travel & Leisure |
| Premier Inn | 1.52× | Travel & Leisure |
| TripAdvisor | 1.66× | Travel & Leisure |
| Resort | 1.54× | Travel & Leisure |
| TUI Cruises | 4.53× | Travel & Leisure |
| Boats | 1.52× | Cars & Mobility |
| Lakes | 1.9× | Travel & Leisure |
| Car rentals | 1.88× | Cars & Mobility |
| Staycation | 1.55× | Home & Garden |
| Princess Cruises | 3.84× | Travel & Leisure |
| Aviation | 1.61× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.34 |
| Luxury Orientation | PREMIUM | 1.28 |
| Travelling | THRILL | 1.27 |
| Family Orientation | CONSERVATISM | 1.26 |
| Sustainability | BALANCE | 1.15 |
| Design Affinity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 5.8% |
| Japan | 4.8% |
See Cruises audiences in other countries
More Travel type audiences in United Kingdom
- Hotels (24,959,873)
- Camping (15,985,470)
- Beaches (14,417,070)
- Lodging (11,639,837)
- Air travel (10,910,324)
Frequently asked questions
How many fans does Cruises have in United Kingdom?
Cruises has an estimated audience of 11,559,872 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of Cruises fans?
59.0% of Cruises fans are female, 41.0% are male, with an average age of 47.1 years.
Which brands do Cruises fans like most?
Cruises fans show strongest brand affinity for EasyJet (1.91×), TUI (1.8×), and British Airways (1.65×) over the country average.
Where do Cruises fans live in United Kingdom?
Cruises fans in United Kingdom are most concentrated in England (reach 7,776,344), North West (reach 1,754,602), and South East (reach 1,489,056). These three regions account for the largest share of the active audience.
What other brands do Cruises fans also like?
Beyond Cruises itself, the audience over-indexes on TUI (1.8×), British Airways (1.65×), Air travel (1.95×), and P&O Cruises (3.11×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.