Holiday cottage Audience in United Kingdom
Holiday cottage has an estimated audience of 9,935,388 people in United Kingdom. 65.7% are female, 34.3% are male, average age 47.1. Top regions: England, South East, Wales.
The average Holiday cottage fan in United Kingdom is 47.1 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Wales. Demographically, the Holiday cottage audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
Category: Travel & Leisure · Type: Touchpoint · Subtype: Hotel
Demographics of Holiday cottage fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 47.1 |
| Estimated audience size | 9,935,388 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,451,542 | 1.35× |
| South East | 1,185,838 | 0.89× |
| Wales | 1,079,699 | 1.9× |
| South West | 940,085 | 1.15× |
| Yorkshire and the Humber | 913,424 | 1.14× |
| East of England | 741,666 | 0.82× |
| East Midlands | 725,052 | 1.04× |
| North West | 642,696 | 0.61× |
| West Midlands | 638,649 | 1.5× |
| Scotland | 550,647 | 0.62× |
| North East | 331,530 | 0.86× |
| Northern Ireland | 38,932 | 0.13× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.59 |
| Quality Awareness | PREMIUM | 1.37 |
| Price Sensitivity | PREMIUM | 1.36 |
| Indulgence | JOY | 1.3 |
| Mindfulness | BALANCE | 1.29 |
| Luxury Orientation | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 11.8% |
| Germany | 5.2% |
See Holiday cottage audiences in other countries
More Hotel audiences in United Kingdom
- Premier Inn (14,607,284)
- Travelodge (10,105,603)
- Center Parcs (2,751,499)
- Holiday Inn (2,112,566)
- Hilton Worldwide (1,729,954)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Holiday cottage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.