A data profile of the people who buy, follow and care about Holiday cottage in United Kingdom — modelled from more than twelve digital signal sources. Holiday cottage has an estimated audience of 9,935,388 people in United Kingdom.
The average Holiday cottage fan in United Kingdom is 47.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Wales.
The key figures that characterise the Holiday cottage profile in United Kingdom.
65.7% are female, 34.3% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 47.1 |
| Estimated audience size | 9,935,388 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Holiday cottage audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 11.8% |
| Germany | 5.2% |
Where the Holiday cottage audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~1M | 1.89× | |
| 02 | West Midlands | ~600K | 1.50× | |
| 03 | England | ~7.5M | 1.35× | |
| 04 | South West | ~900K | 1.15× | |
| 05 | Yorkshire and the Humber | ~900K | 1.14× | |
| 06 | East Midlands | ~700K | 1.04× | |
| 07 | South East | ~1M | 0.89× | |
| 08 | North East | ~300K | 0.86× | |
| 09 | East of England | ~700K | 0.82× | |
| 10 | Scotland | ~600K | 0.62× | |
| 11 | North West | ~700K | 0.61× | |
| 12 | Northern Ireland | ~100K | 0.38× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Holiday cottage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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