Rascasse Audience Intelligence

Holiday cottage Audience in Italy

A data profile of the people who buy, follow and care about Holiday cottage in Italy — modelled from more than twelve digital signal sources. Holiday cottage has an estimated audience of 3,877,362 people in Italy.

#66among Touchpoint in Italy#170in Travel & Leisure

The average Holiday cottage fan in Italy is 45.1 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Holiday cottage profile in Italy.

Audience size
3.9M
in Italy
Gender
62.1%♀
37.9% male
Age
45.1
average years
Country rank
#1809
Touchpoint in Italy
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Holiday cottage fans

62.1% are female, 37.9% are male, average age 45.1.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Holiday cottage audience in Italy
MetricValue
Female62.1%
Male37.9%
Average age45.1
Estimated audience size3,877,362
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Holiday cottage audience in Italy
Age bracketShare%
16-199%
20-2913%
30-3919%
40-4925%
50+34%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Holiday cottage audience comes from Italy.

Worldwide audience distribution share by country for Holiday cottage
CountryShare
United States20.7%
United Kingdom11.8%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Holiday cottage audience in Italy is strongest.

Fig. 05

Top regions by affinity

Holiday cottage fans by region: top regions in Italy
#RegionReachAffinity×
01Umbria~70K1.16×
02Aosta Valley~10K1.12×
03Tuscany~300K1.06×
04Liguria~100K1.03×
05Sardinia~100K1.02×
06Marche~100K1.01×
07Trentino-Alto Adige/Südtirol~70K1.01×
08Abruzzo~90K1.00×
09Calabria~100K0.99×
10Friuli-Venezia Giulia~70K0.99×
11Basilicata~40K0.99×
12Sicilia~300K0.97×
13Puglia~300K0.97×
14Campania~400K0.95×
15Emilia-Romagna~300K0.95×
16Veneto~300K0.95×
17Piedmont~300K0.95×
18Lazio~400K0.92×
19Lombardy~600K0.87×
20Molise0.00×
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Holiday cottage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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