Parties Audience in Italy
Parties has an estimated audience of 16,896,420 people in Italy. 57.0% are female, 43.0% are male, average age 41.1. Top brand affinities: Instant messaging, Expert (company), Slovenia, Bars, Google Maps.
Top brand affinities include Instant messaging, Expert (company), Slovenia, with strongest over-indexing on Instant messaging (2.76× the country average). Demographically, the Parties audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Luxury Orientation.
Category: Music & Radio · Type: Touchpoint · Subtype: TV series
Demographics of Parties fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 41.1 |
| Estimated audience size | 16,896,420 |
Audience persona
The typical Parties fan in Italy is more female, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Instant messaging.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 2.76× | Internet & Social Media |
| Expert (company) | 3.01× | Shopping |
| Slovenia | 2.29× | Travel & Leisure |
| Bars | 1.58× | Travel & Leisure |
| Google Maps | 1.85× | Internet & Social Media |
| Natural skin care | 2.5× | Beauty & Wellness |
| Enoteca | 2.77× | Food & Beverages |
| Meat | 1.59× | Food & Beverages |
| La Dolce Vita | 5.05× | Movies & TV |
| Weddings | 1.52× | Kids & Family |
| Primark | 1.64× | Shopping |
| Canada | 1.77× | Travel & Leisure |
| Voucher | 2.14× | Shopping |
| Library | 2.48× | Literature |
| Ischia | 2.73× | Travel & Leisure |
| Zac Efron | 5.15× | Movies & TV |
| Germany | 2.21× | Travel & Leisure |
| Bundesliga | 2.13× | Sports |
| Summer vacation | 1.73× | Travel & Leisure |
| Weather | 2.05× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.48 |
| Luxury Orientation | PREMIUM | 1.17 |
| Community Orientation | OPEN | 1.15 |
| Travelling | THRILL | 1.13 |
| LGBTQ+ Identity | OPEN | 1.11 |
| Quality Awareness | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Brazil | 5.3% |
| Japan | 4.8% |
See Parties audiences in other countries
More TV series audiences in Italy
- Euphoria (21,079,380)
- Friends (12,923,983)
- Uomini e Donne (10,794,652)
- Superman (10,045,897)
- Motorcycles (9,189,863)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.