Parties Audience in Italy

Parties has an estimated audience of 16,896,420 people in Italy. 57.0% are female, 43.0% are male, average age 41.1. Top brand affinities: Instant messaging, Expert (company), Slovenia, Bars, Google Maps.

Top brand affinities include Instant messaging, Expert (company), Slovenia, with strongest over-indexing on Instant messaging (2.76× the country average). Demographically, the Parties audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Luxury Orientation.

Category: Music & Radio · Type: Touchpoint · Subtype: TV series

Demographics of Parties fans

Demographic split for Parties audience in Italy
MetricValue
Female57.0%
Male43.0%
Average age41.1
Estimated audience size16,896,420

Audience persona

The typical Parties fan in Italy is more female, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Instant messaging.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parties audience
BrandAffinityCategory
Instant messaging2.76×Internet & Social Media
Expert (company)3.01×Shopping
Slovenia2.29×Travel & Leisure
Bars1.58×Travel & Leisure
Google Maps1.85×Internet & Social Media
Natural skin care2.5×Beauty & Wellness
Enoteca2.77×Food & Beverages
Meat1.59×Food & Beverages
La Dolce Vita5.05×Movies & TV
Weddings1.52×Kids & Family
Primark1.64×Shopping
Canada1.77×Travel & Leisure
Voucher2.14×Shopping
Library2.48×Literature
Ischia2.73×Travel & Leisure
Zac Efron5.15×Movies & TV
Germany2.21×Travel & Leisure
Bundesliga2.13×Sports
Summer vacation1.73×Travel & Leisure
Weather2.05×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parties audience
TraitClusterScore
ExtroversionTHRILL1.48
Luxury OrientationPREMIUM1.17
Community OrientationOPEN1.15
TravellingTHRILL1.13
LGBTQ+ IdentityOPEN1.11
Quality AwarenessPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Parties
CountryShare
United States20.0%
Brazil5.3%
Japan4.8%

See Parties audiences in other countries

More TV series audiences in Italy

How to read this data

Audience size is the estimated number of people in Italy who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.