A data profile of the people who buy, follow and care about Parties in Italy — modelled from more than twelve digital signal sources. Parties has an estimated audience of 16,896,420 people in Italy.
Parties has an estimated audience of 16,896,420 people in Italy. 57.0% are female, 43.0% are male, average age 41.1. Top brand affinities: Natural skin care, Pandora, YouTube Music, Chocolate brownie, Rice.
Top brand affinities include Natural skin care, Pandora, YouTube Music, with strongest over-indexing on Natural skin care (1.84× the country average).
Demographically, the Parties audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Parties fan in Italy is more female, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Natural skin care.
The key figures that characterise the Parties profile in Italy.
57.0% are female, 43.0% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 41.1 |
| Estimated audience size | 16,896,420 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Parties audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.0% |
| Brazil | 5.3% |
| Japan | 4.8% |
The strongest cross-interests of the Parties audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breitling | Fashion & Accessoires | 2.19× | ||
| 02 | Slim-fit pants | Fashion & Accessoires | 1.92× | ||
| 03 | Natural skin care | Beauty & Wellness | 1.84× | ||
| 04 | Chocolate brownie | Food & Beverages | 1.84× | ||
| 05 | Carhartt | Fashion & Accessoires | 1.84× | ||
| 06 | Pandora | Fashion & Accessoires | 1.81× | ||
| 07 | YouTube Music | Internet & Social Media | 1.73× | ||
| 08 | Voting | Politics & Society | 1.70× | ||
| 09 | Homeschooling | Politics & Society | 1.67× | ||
| 10 | Video editing | Technology & Electronics | 1.60× | ||
| 11 | Hairbrush | Beauty & Wellness | 1.59× | ||
| 12 | Floral design | Home & Garden | 1.58× | ||
| 13 | Flower bouquet | Home & Garden | 1.56× | ||
| 14 | Michelin Guide | Food & Beverages | 1.56× | ||
| 15 | Valentine's Day | Kids & Family | 1.56× | ||
| 16 | Breaking Bad | Movies & TV | 1.55× | ||
| 17 | Bohemian style | Fashion & Accessoires | 1.54× | ||
| 18 | Apple Music | Music & Radio | 1.52× | ||
| 19 | Crime fiction | Literature | 1.52× | ||
| 20 | Rice | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.20× | |
| Convenience Orientation | PREMIUM | 1.11× | |
| Urban Lifestyle | OPEN | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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