Parties Audience in Brazil
Parties has an estimated audience of 20,131,099 people in Brazil. 65.1% are female, 34.9% are male, average age 39.5. Top brand affinities: Polo Ralph Lauren, Harry Potter, Smart device, Neymar, Sport Club Corinthians Paulista.
Top brand affinities include Polo Ralph Lauren, Harry Potter, Smart device, with strongest over-indexing on Polo Ralph Lauren (20.63× the country average). Demographically, the Parties audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Category: Music & Radio · Type: Touchpoint · Subtype: TV series
Demographics of Parties fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 39.5 |
| Estimated audience size | 20,131,099 |
Audience persona
The typical Parties fan in Brazil is more female, around 39.5 years old, with strong Mindfulness tendencies and a notable affinity for Polo Ralph Lauren.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polo Ralph Lauren | 20.63× | Fashion & Accessoires |
| Harry Potter | 1.93× | Movies & TV |
| Smart device | 7.59× | Technology & Electronics |
| Neymar | 2.36× | Sports |
| Sport Club Corinthians Paulista | 1.68× | Sports |
| Fast food | 2.51× | Food & Beverages |
| São Paulo FC | 1.56× | Sports |
| Sephora | 3.1× | Shopping |
| Skin care | 2.86× | Beauty & Wellness |
| UEFA Champions League | 2.21× | Sports |
| Nature | 1.81× | Home & Garden |
| Organic food | 2.5× | Food & Beverages |
| Family | 1.6× | Kids & Family |
| AliExpress | 2.29× | Shopping |
| Discounts and allowances | 2.76× | Shopping |
| Samsung | 2.2× | Technology & Electronics |
| X | 2.06× | Internet & Social Media |
| Social media | 1.56× | Business & Career |
| Concealer | 6.43× | Beauty & Wellness |
| Preta Gil | 1.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.27 |
| Design Affinity | PREMIUM | 1.74 |
| Luxury Orientation | PREMIUM | 1.59 |
| Sustainability | BALANCE | 1.56 |
| Healthy Lifestyle | BALANCE | 1.55 |
| Sports Activity | POWER | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Brazil | 5.3% |
| Japan | 4.8% |
See Parties audiences in other countries
More TV series audiences in Brazil
- Superman (34,272,113)
- Euphoria (29,412,994)
- Stranger Things (15,695,984)
- Friends (15,647,836)
- Ben 10 (11,376,565)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.