A data profile of the people who buy, follow and care about Parties in Brazil — modelled from more than twelve digital signal sources. Parties has an estimated audience of 20,131,099 people in Brazil.
Parties has an estimated audience of 20,131,099 people in Brazil. 65.1% are female, 34.9% are male, average age 39.5. Top brand affinities: Bars, Hairstyle, Churrascaria, Comedy club, Rihanna.
Top brand affinities include Bars, Hairstyle, Churrascaria, with strongest over-indexing on Bars (1.52× the country average).
Demographically, the Parties audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Sustainability.
The typical Parties fan in Brazil is more female, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Bars.
The key figures that characterise the Parties profile in Brazil.
65.1% are female, 34.9% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 39.5 |
| Estimated audience size | 20,131,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Parties audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.0% |
| Brazil | 5.3% |
| Japan | 4.8% |
The strongest cross-interests of the Parties audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Polo Ralph Lauren | Fashion & Accessoires | 1.91× | ||
| 02 | Comedy club | Movies & TV | 1.80× | ||
| 03 | Adele | Music & Radio | 1.80× | ||
| 04 | Michael Kors | Fashion & Accessoires | 1.80× | ||
| 05 | Single malt whisky | Food & Beverages | 1.80× | ||
| 06 | Single-family detached home | Home & Garden | 1.80× | ||
| 07 | Primark | Shopping | 1.80× | ||
| 08 | Banksy | Arts & Culture | 1.80× | ||
| 09 | Frevo | Music & Radio | 1.63× | ||
| 10 | Rihanna | Music & Radio | 1.60× | ||
| 11 | Valesca Popozuda | Music & Radio | 1.59× | ||
| 12 | H&M | Shopping | 1.58× | ||
| 13 | Bonnie Tyler | Music & Radio | 1.56× | ||
| 14 | Churrascaria | Food & Beverages | 1.55× | ||
| 15 | Soulmate | Kids & Family | 1.55× | ||
| 16 | Miu Miu | Fashion & Accessoires | 1.55× | ||
| 17 | Daiso | Fashion & Accessoires | 1.53× | ||
| 18 | Bars | Travel & Leisure | 1.52× | ||
| 19 | Hairstyle | Beauty & Wellness | 1.52× | ||
| 20 | Dennis Quaid | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.29× | |
| Sustainability | BALANCE | 1.12× | |
| Healthy Lifestyle | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Patriotism | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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