Parties Audience in Brazil

Parties has an estimated audience of 20,131,099 people in Brazil. 65.1% are female, 34.9% are male, average age 39.5. Top brand affinities: Polo Ralph Lauren, Harry Potter, Smart device, Neymar, Sport Club Corinthians Paulista.

Top brand affinities include Polo Ralph Lauren, Harry Potter, Smart device, with strongest over-indexing on Polo Ralph Lauren (20.63× the country average). Demographically, the Parties audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Category: Music & Radio · Type: Touchpoint · Subtype: TV series

Demographics of Parties fans

Demographic split for Parties audience in Brazil
MetricValue
Female65.1%
Male34.9%
Average age39.5
Estimated audience size20,131,099

Audience persona

The typical Parties fan in Brazil is more female, around 39.5 years old, with strong Mindfulness tendencies and a notable affinity for Polo Ralph Lauren.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parties audience
BrandAffinityCategory
Polo Ralph Lauren20.63×Fashion & Accessoires
Harry Potter1.93×Movies & TV
Smart device7.59×Technology & Electronics
Neymar2.36×Sports
Sport Club Corinthians Paulista1.68×Sports
Fast food2.51×Food & Beverages
São Paulo FC1.56×Sports
Sephora3.1×Shopping
Skin care2.86×Beauty & Wellness
UEFA Champions League2.21×Sports
Nature1.81×Home & Garden
Organic food2.5×Food & Beverages
Family1.6×Kids & Family
AliExpress2.29×Shopping
Discounts and allowances2.76×Shopping
Samsung2.2×Technology & Electronics
X2.06×Internet & Social Media
Social media1.56×Business & Career
Concealer6.43×Beauty & Wellness
Preta Gil1.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parties audience
TraitClusterScore
MindfulnessBALANCE2.27
Design AffinityPREMIUM1.74
Luxury OrientationPREMIUM1.59
SustainabilityBALANCE1.56
Healthy LifestyleBALANCE1.55
Sports ActivityPOWER1.55

Worldwide distribution

Worldwide audience distribution share by country for Parties
CountryShare
United States20.0%
Brazil5.3%
Japan4.8%

See Parties audiences in other countries

More TV series audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.