Bars Audience in Brazil
Bars has an estimated audience of 12,115,813 people in Brazil. 59.6% are female, 40.4% are male, average age 40.4. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Barbie, Beer, BLAZE, Parties, Chocolate.
The average Bars fan in Brazil is 40.4 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Barbie, Beer, BLAZE, with strongest over-indexing on Barbie (1.5× the country average). Demographically, the Bars audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Bars fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 40.4 |
| Estimated audience size | 12,115,813 |
Audience persona
The typical Bars fan in Brazil is more female, around 40.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Barbie.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 5,001,696 | 1.59× |
| Minas Gerais | 1,617,252 | 1.29× |
| Rio de Janeiro | 1,289,179 | 1.13× |
| Paraná | 1,175,658 | 1.59× |
| Santa Catarina | 771,154 | 1.39× |
| Rio Grande do Sul | 667,918 | 0.93× |
| Goiás | 659,358 | 1.42× |
| Pernambuco | 507,534 | 0.91× |
| Bahia | 478,626 | 0.6× |
| Federal District | 393,223 | 1.95× |
| Ceará | 375,586 | 0.71× |
| Pará | 323,253 | 0.82× |
| Espírito Santo | 302,850 | 1.2× |
| Paraíba | 243,584 | 1× |
| Mato Grosso do Sul | 242,175 | 1.37× |
| Maranhão | 198,910 | 0.66× |
| Rio Grande do Norte | 192,072 | 0.95× |
| Mato Grosso | 187,399 | 0.82× |
| Amazonas | 177,007 | 0.84× |
| Alagoas | 130,218 | 0.74× |
| Piauí | 106,870 | 0.64× |
| Rondônia | 81,151 | 0.8× |
| Sergipe | 77,136 | 0.61× |
| Tocantins | 73,769 | 0.92× |
| Amapá | 32,513 | 0.76× |
| Roraima | 30,171 | 0.88× |
| Acre | 20,199 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 1.5× | Movies & TV |
| Beer | 1.64× | Food & Beverages |
| BLAZE | 1.54× | Music & Radio |
| Parties | 1.52× | Music & Radio |
| Chocolate | 1.52× | Food & Beverages |
| Nightclubs | 2.11× | Music & Radio |
| Spas | 1.6× | Beauty & Wellness |
| Beaches | 1.56× | Travel & Leisure |
| Wine | 1.55× | Food & Beverages |
| Concerts | 1.66× | Music & Radio |
| Desserts | 1.58× | Food & Beverages |
| Coffeehouses | 1.71× | Food & Beverages |
| Friendship | 1.64× | Kids & Family |
| Dresses | 1.52× | Fashion & Accessoires |
| Organic food | 1.65× | Food & Beverages |
| Boutiques | 1.53× | Fashion & Accessoires |
| Handbags | 1.54× | Fashion & Accessoires |
| Happy hour | 1.98× | Food & Beverages |
| Veganism | 1.54× | Food & Beverages |
| Free software | 1.56× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.52 |
| Design Affinity | PREMIUM | 1.52 |
| Luxury Orientation | PREMIUM | 1.47 |
| Mindfulness | BALANCE | 1.42 |
| Quality Awareness | PREMIUM | 1.41 |
| Price Sensitivity | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
See Bars audiences in other countries
More Travel & Leisure audiences in Brazil
- Shopping malls (22,748,402)
- Gastronomy (20,249,256)
- Parties (20,131,099)
- Beauty salons (18,998,549)
- Supermarket (17,195,585)
Frequently asked questions
How many fans does Bars have in Brazil?
Bars has an estimated audience of 12,115,813 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Bars fans?
59.6% of Bars fans are female, 40.4% are male, with an average age of 40.4 years.
Which brands do Bars fans like most?
Bars fans show strongest brand affinity for Barbie (1.5×), Beer (1.64×), and BLAZE (1.54×) over the country average.
Where do Bars fans live in Brazil?
Bars fans in Brazil are most concentrated in São Paulo (reach 5,001,696), Minas Gerais (reach 1,617,252), and Rio de Janeiro (reach 1,289,179). These three regions account for the largest share of the active audience.
What other brands do Bars fans also like?
Beyond Bars itself, the audience over-indexes on Beer (1.64×), BLAZE (1.54×), Parties (1.52×), and Chocolate (1.52×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.