A data profile of the people who buy, follow and care about Bars in Brazil — modelled from more than twelve digital signal sources. Bars has an estimated audience of 12,115,813 people in Brazil.
The average Bars fan in Brazil is 40.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Barbie, Beer, Parties, with strongest over-indexing on Barbie (1.5× the country average).
Demographically, the Bars audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Bars fan in Brazil is more female, around 40.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Barbie.
The key figures that characterise the Bars profile in Brazil.
59.6% are female, 40.4% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 40.4 |
| Estimated audience size | 12,115,813 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Bars audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
Where the Bars audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~400K | 1.94× | |
| 02 | São Paulo | ~5M | 1.59× | |
| 03 | Paraná | ~1M | 1.59× | |
| 04 | Goiás | ~700K | 1.42× | |
| 05 | Santa Catarina | ~800K | 1.39× | |
| 06 | Mato Grosso do Sul | ~200K | 1.37× | |
| 07 | Minas Gerais | ~1.5M | 1.29× | |
| 08 | Espírito Santo | ~300K | 1.20× | |
| 09 | Rio de Janeiro | ~1.5M | 1.13× | |
| 10 | Paraíba | ~200K | 1.00× | |
| 11 | Rio Grande do Norte | ~200K | 0.95× | |
| 12 | Rio Grande do Sul | ~700K | 0.93× | |
| 13 | Tocantins | ~70K | 0.92× | |
| 14 | Pernambuco | ~500K | 0.91× | |
| 15 | Roraima | ~30K | 0.89× | |
| 16 | Amazonas | ~200K | 0.84× | |
| 17 | Mato Grosso | ~200K | 0.83× | |
| 18 | Pará | ~300K | 0.82× | |
| 19 | Rondônia | ~80K | 0.81× | |
| 20 | Amapá | ~30K | 0.78× | |
| 21 | Alagoas | ~100K | 0.74× | |
| 22 | Ceará | ~400K | 0.71× | |
| 23 | Maranhão | ~200K | 0.66× | |
| 24 | Piauí | ~100K | 0.65× | |
| 25 | Sergipe | ~80K | 0.63× | |
| 26 | Bahia | ~500K | 0.60× | |
| 27 | Acre | ~20K | 0.55× |
The strongest cross-interests of the Bars audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nightclubs | Music & Radio | 2.11× | ||
| 02 | Happy hour | Food & Beverages | 1.98× | ||
| 03 | Coffeehouses | Food & Beverages | 1.71× | ||
| 04 | Concerts | Music & Radio | 1.66× | ||
| 05 | Organic food | Food & Beverages | 1.65× | ||
| 06 | Beer | Food & Beverages | 1.64× | ||
| 07 | Friendship | Kids & Family | 1.64× | ||
| 08 | Spas | Beauty & Wellness | 1.60× | ||
| 09 | Desserts | Food & Beverages | 1.58× | ||
| 10 | Beaches | Travel & Leisure | 1.56× | ||
| 11 | Free software | Technology & Electronics | 1.56× | ||
| 12 | Wine | Food & Beverages | 1.55× | ||
| 13 | BLAZE | Music & Radio | 1.54× | ||
| 14 | Handbags | Fashion & Accessoires | 1.54× | ||
| 15 | Veganism | Food & Beverages | 1.54× | ||
| 16 | Boutiques | Fashion & Accessoires | 1.53× | ||
| 17 | Parties | Music & Radio | 1.52× | ||
| 18 | Chocolate | Food & Beverages | 1.52× | ||
| 19 | Dresses | Fashion & Accessoires | 1.52× | ||
| 20 | Barbie | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.36× | |
| Creativity | OPEN | 1.29× | |
| Indulgence | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Individualism | JOY | 0.88× | |
| Mindfulness | BALANCE | 0.91× |
Bars has an estimated audience of 12,115,813 people in Brazil, concentrated in São Paulo and Minas Gerais.
59.6% of Bars fans are female, 40.4% are male, with an average age of 40.4 years.
Bars fans show strongest brand affinity for Barbie (1.5×), Beer (1.64×), and Parties (1.52×) over the country average.
Bars fans in Brazil are most concentrated in São Paulo (reach ~5M), Minas Gerais (reach ~1.5M), and Rio de Janeiro (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Bars itself, the audience over-indexes on Beer (1.64×), Parties (1.52×), BLAZE (1.54×), and Chocolate (1.52×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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