Bars Audience in Germany
Bars has an estimated audience of 8,151,234 people in Germany. 49.5% are female, 50.5% are male, average age 40.3. Top regions: Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities: Culture, Software, Nightclubs, Smartphones, Hotels.
The average Bars fan in Germany is 40.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities include Culture, Software, Nightclubs, with strongest over-indexing on Culture (1.68× the country average). Demographically, the Bars audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Bars fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 40.3 |
| Estimated audience size | 8,151,234 |
Audience persona
The typical Bars fan in Germany is balanced, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Culture.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,620,012 | 1.24× |
| Nordrhein-Westfalen | 1,228,151 | 0.69× |
| Berlin | 1,215,202 | 3.33× |
| Baden-Württemberg | 1,001,104 | 0.9× |
| Schleswig-Holstein | 663,033 | 2.27× |
| Hessen | 642,605 | 1.03× |
| Niedersachsen | 428,116 | 0.54× |
| Hamburg | 283,157 | 1.54× |
| Rheinland-Pfalz | 272,920 | 0.67× |
| Sachsen | 264,522 | 0.66× |
| Brandenburg | 144,472 | 0.57× |
| Sachsen-Anhalt | 95,801 | 0.45× |
| Thüringen | 91,399 | 0.44× |
| Mecklenburg-Vorpommern | 71,216 | 0.46× |
| Bremen | 59,829 | 0.86× |
| Saarland | 35,217 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Culture | 1.68× | Literature |
| Software | 1.55× | Technology & Electronics |
| Nightclubs | 2.84× | Music & Radio |
| Smartphones | 1.61× | Technology & Electronics |
| Hotels | 1.62× | Travel & Leisure |
| Mobile phones | 1.56× | Technology & Electronics |
| Shoes | 1.56× | Fashion & Accessoires |
| Televisions | 1.62× | Technology & Electronics |
| 1.59× | Internet & Social Media | |
| Social network | 1.55× | Internet & Social Media |
| Leisure | 1.52× | Travel & Leisure |
| SV Werder Bremen | 1.73× | Sports |
| EBay | 1.59× | Shopping |
| Electronic music | 1.63× | Music & Radio |
| H&M | 1.6× | Shopping |
| Rossmann | 1.75× | Shopping |
| Advertising | 1.65× | Business & Career |
| Pop music | 1.66× | Music & Radio |
| Veganism | 1.55× | Food & Beverages |
| Crafts | 1.55× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.74 |
| Luxury Orientation | PREMIUM | 1.28 |
| Sports Activity | POWER | 1.21 |
| Travelling | THRILL | 1.16 |
| Sustainability | BALANCE | 1.15 |
| Tradition | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
See Bars audiences in other countries
More Travel & Leisure audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Bars have in Germany?
Bars has an estimated audience of 8,151,234 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Bars fans?
49.5% of Bars fans are female, 50.5% are male, with an average age of 40.3 years.
Which brands do Bars fans like most?
Bars fans show strongest brand affinity for Culture (1.68×), Software (1.55×), and Nightclubs (2.84×) over the country average.
Where do Bars fans live in Germany?
Bars fans in Germany are most concentrated in Bayern (reach 1,620,012), Nordrhein-Westfalen (reach 1,228,151), and Berlin (reach 1,215,202). These three regions account for the largest share of the active audience.
What other brands do Bars fans also like?
Beyond Bars itself, the audience over-indexes on Software (1.55×), Nightclubs (2.84×), Smartphones (1.61×), and Hotels (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.