Bars Audience in Germany
A data profile of the people who buy, follow and care about Bars in Germany — modelled from more than twelve digital signal sources. Bars has an estimated audience of 8,151,234 people in Germany.
The average Bars fan in Germany is 40.3 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin.
Top brand affinities include Culture, Software, Nightclubs, with strongest over-indexing on Culture (1.68× the country average).
Demographically, the Bars audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Creativity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bars fan in Germany is balanced, around 40.3 years old, with strong Creativity tendencies and a notable affinity for Culture.
At a glance
The key figures that characterise the Bars profile in Germany.
Search interest · 12-month trend
Demographics of Bars fans
49.5% are female, 50.5% are male, average age 40.3.
Gender split
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 40.3 |
| Estimated audience size | 8,151,234 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Bars audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
Geography
Where the Bars audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~1M | 3.30× | |
| 02 | Schleswig-Holstein | ~600K | 2.08× | |
| 03 | Hamburg | ~300K | 1.55× | |
| 04 | Bayern | ~1.5M | 1.26× | |
| 05 | Hessen | ~700K | 1.07× | |
| 06 | Bremen | ~70K | 0.97× | |
| 07 | Baden-Württemberg | ~1M | 0.96× | |
| 08 | Rheinland-Pfalz | ~300K | 0.72× | |
| 09 | Nordrhein-Westfalen | ~1.5M | 0.71× | |
| 10 | Sachsen | ~300K | 0.69× | |
| 11 | Brandenburg | ~200K | 0.60× | |
| 12 | Niedersachsen | ~500K | 0.59× | |
| 13 | Mecklenburg-Vorpommern | ~80K | 0.53× | |
| 14 | Sachsen-Anhalt | ~100K | 0.50× | |
| 15 | Thüringen | ~100K | 0.49× | |
| 16 | Saarland | ~40K | 0.41× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bars audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nightclubs | Music & Radio | 2.84× | ||
| 02 | Rossmann | Shopping | 1.75× | ||
| 03 | SV Werder Bremen | Sports | 1.73× | ||
| 04 | Culture | Literature | 1.68× | ||
| 05 | Pop music | Music & Radio | 1.66× | ||
| 06 | Advertising | Business & Career | 1.65× | ||
| 07 | Electronic music | Music & Radio | 1.63× | ||
| 08 | Hotels | Travel & Leisure | 1.62× | ||
| 09 | Televisions | Technology & Electronics | 1.62× | ||
| 10 | Smartphones | Technology & Electronics | 1.61× | ||
| 11 | H&M | Shopping | 1.60× | ||
| 12 | Internet & Social Media | 1.59× | |||
| 13 | EBay | Shopping | 1.59× | ||
| 14 | Mobile phones | Technology & Electronics | 1.56× | ||
| 15 | Shoes | Fashion & Accessoires | 1.56× | ||
| 16 | Software | Technology & Electronics | 1.55× | ||
| 17 | Social network | Internet & Social Media | 1.55× | ||
| 18 | Veganism | Food & Beverages | 1.55× | ||
| 19 | Crafts | Home & Garden | 1.55× | ||
| 20 | Leisure | Travel & Leisure | 1.52× |
Personality of the Bars audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.42× | |
| Community Orientation | OPEN | 1.42× | |
| Price Sensitivity | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.03× | |
| Travelling | THRILL | 1.04× | |
| Mindfulness | BALANCE | 1.05× |
Frequently asked questions
How many fans does Bars have in Germany?
Bars has an estimated audience of 8,151,234 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Bars fans?
49.5% of Bars fans are female, 50.5% are male, with an average age of 40.3 years.
Which brands do Bars fans like most?
Bars fans show strongest brand affinity for Culture (1.68×), Software (1.55×), and Nightclubs (2.84×) over the country average.
Where do Bars fans live in Germany?
Bars fans in Germany are most concentrated in Bayern (reach ~1.5M), Nordrhein-Westfalen (reach ~1.5M), and Berlin (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Bars fans also like?
Beyond Bars itself, the audience over-indexes on Software (1.55×), Nightclubs (2.84×), Smartphones (1.61×), and Hotels (1.62×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Bars audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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