A data profile of the people who buy, follow and care about Bars in France — modelled from more than twelve digital signal sources. Bars has an estimated audience of 9,285,489 people in France.
The average Bars fan in France is 44.1 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Wine, Nightclubs, Beer, with strongest over-indexing on Wine (1.51× the country average).
Demographically, the Bars audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Bars fan in France is balanced, around 44.1 years old, with strong DIY Mentality tendencies and a notable affinity for Wine.
The key figures that characterise the Bars profile in France.
52.6% are female, 47.4% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 44.1 |
| Estimated audience size | 9,285,489 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Bars audience comes from France.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
Where the Bars audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~3M | 1.83× | |
| 02 | Auvergne-Rhône-Alpes | ~1.5M | 1.32× | |
| 03 | Brittany | ~500K | 1.14× | |
| 04 | Pays de la Loire | ~600K | 1.13× | |
| 05 | Provence-Alpes-Côte d'Azur | ~700K | 1.08× | |
| 06 | Nouvelle-Aquitaine | ~900K | 1.06× | |
| 07 | Occitanie | ~800K | 1.00× | |
| 08 | Grand Est | ~700K | 0.91× | |
| 09 | Corsica | ~40K | 0.77× | |
| 10 | Normandy | ~300K | 0.74× | |
| 11 | Bourgogne-Franche-Comté | ~300K | 0.74× | |
| 12 | Centre-Val de Loire | ~200K | 0.67× | |
| 13 | Hauts-de-France | ~500K | 0.63× |
The strongest cross-interests of the Bars audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Belvedere (vodka) | Food & Beverages | 2.16× | ||
| 02 | Nightclubs | Music & Radio | 2.07× | ||
| 03 | Ghost (1990 film) | Movies & TV | 2.03× | ||
| 04 | Happy hour | Food & Beverages | 1.98× | ||
| 05 | Snap! | Music & Radio | 1.94× | ||
| 06 | Nightlife | Arts & Culture | 1.93× | ||
| 07 | Jaden Smith | Movies & TV | 1.90× | ||
| 08 | Vodka | Food & Beverages | 1.82× | ||
| 09 | Gin | Food & Beverages | 1.80× | ||
| 10 | Pub | Food & Beverages | 1.75× | ||
| 11 | Word games | Games | 1.65× | ||
| 12 | Brasserie | Food & Beverages | 1.64× | ||
| 13 | Manicure | Beauty & Wellness | 1.60× | ||
| 14 | Beer | Food & Beverages | 1.57× | ||
| 15 | Bonobo (musician) | Music & Radio | 1.57× | ||
| 16 | Gown | Fashion & Accessoires | 1.57× | ||
| 17 | Mystery fiction | Literature | 1.55× | ||
| 18 | Promod | Fashion & Accessoires | 1.53× | ||
| 19 | Nightwear | Fashion & Accessoires | 1.53× | ||
| 20 | Wine | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.20× | |
| Price Sensitivity | PREMIUM | 1.19× | |
| Community Orientation | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Pet Ownership | JOY | 0.90× | |
| Patriotism | CONSERVATISM | 0.91× |
Bars has an estimated audience of 9,285,489 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
52.6% of Bars fans are female, 47.4% are male, with an average age of 44.1 years.
Bars fans show strongest brand affinity for Wine (1.51×), Nightclubs (2.07×), and Beer (1.57×) over the country average.
Bars fans in France are most concentrated in Île-de-France (reach ~3M), Auvergne-Rhône-Alpes (reach ~1.5M), and Nouvelle-Aquitaine (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Bars itself, the audience over-indexes on Nightclubs (2.07×), Beer (1.57×), Promod (1.53×), and Nightlife (1.93×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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