Bars Audience in France
Bars has an estimated audience of 9,285,489 people in France. 52.6% are female, 47.4% are male, average age 44.1. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Wine, Nightclubs, Beer, Promod, Nightlife.
The average Bars fan in France is 44.1 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Wine, Nightclubs, Beer, with strongest over-indexing on Wine (1.51× the country average). Demographically, the Bars audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Bars fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 44.1 |
| Estimated audience size | 9,285,489 |
Audience persona
The typical Bars fan in France is balanced, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Wine.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,033,421 | 1.82× |
| Auvergne-Rhône-Alpes | 1,437,732 | 1.32× |
| Nouvelle-Aquitaine | 869,214 | 1.06× |
| Occitanie | 803,834 | 1× |
| Provence-Alpes-Côte d'Azur | 741,303 | 1.08× |
| Grand Est | 684,679 | 0.91× |
| Pays de la Loire | 580,902 | 1.13× |
| Hauts-de-France | 518,113 | 0.63× |
| Brittany | 515,128 | 1.14× |
| Normandy | 332,657 | 0.74× |
| Bourgogne-Franche-Comté | 275,637 | 0.73× |
| Centre-Val de Loire | 234,750 | 0.67× |
| Corsica | 35,411 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine | 1.51× | Food & Beverages |
| Nightclubs | 2.07× | Music & Radio |
| Beer | 1.57× | Food & Beverages |
| Promod | 1.53× | Fashion & Accessoires |
| Nightlife | 1.93× | Arts & Culture |
| Bonobo (musician) | 1.57× | Music & Radio |
| Manicure | 1.6× | Beauty & Wellness |
| Gown | 1.57× | Fashion & Accessoires |
| Pub | 1.75× | Food & Beverages |
| Gin | 1.8× | Food & Beverages |
| Brasserie | 1.64× | Food & Beverages |
| Snap! | 1.94× | Music & Radio |
| Nightwear | 1.53× | Fashion & Accessoires |
| Happy hour | 1.98× | Food & Beverages |
| Mystery fiction | 1.55× | Literature |
| Word games | 1.65× | Games |
| Vodka | 1.82× | Food & Beverages |
| Ghost (1990 film) | 2.03× | Movies & TV |
| Cosmetology | 1.52× | Beauty & Wellness |
| Alexander Skarsgård | 2.2× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.2 |
| Mindfulness | BALANCE | 1.84 |
| Indulgence | JOY | 1.64 |
| Community Orientation | OPEN | 1.51 |
| Travelling | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 6.1% |
| United Kingdom | 5.8% |
See Bars audiences in other countries
More Travel & Leisure audiences in France
- Concerts (14,774,540)
- Boutiques (12,962,426)
- Spas (12,408,527)
- Supermarket (10,957,307)
- Beauty salons (10,876,142)
Frequently asked questions
How many fans does Bars have in France?
Bars has an estimated audience of 9,285,489 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Bars fans?
52.6% of Bars fans are female, 47.4% are male, with an average age of 44.1 years.
Which brands do Bars fans like most?
Bars fans show strongest brand affinity for Wine (1.51×), Nightclubs (2.07×), and Beer (1.57×) over the country average.
Where do Bars fans live in France?
Bars fans in France are most concentrated in Île-de-France (reach 3,033,421), Auvergne-Rhône-Alpes (reach 1,437,732), and Nouvelle-Aquitaine (reach 869,214). These three regions account for the largest share of the active audience.
What other brands do Bars fans also like?
Beyond Bars itself, the audience over-indexes on Nightclubs (2.07×), Beer (1.57×), Promod (1.53×), and Nightlife (1.93×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Bars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.