A data profile of the people who buy, follow and care about Mystery fiction in France — modelled from more than twelve digital signal sources. Mystery fiction has an estimated audience of 2,335,656 people in France.
The average Mystery fiction fan in France is 42.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Detective fiction, Harry Potter, Non-fiction books, with strongest over-indexing on Detective fiction (8.25× the country average).
Demographically, the Mystery fiction audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Mystery fiction fan in France is more female, around 42.6 years old, with strong Extroversion tendencies and a notable affinity for Detective fiction.
The key figures that characterise the Mystery fiction profile in France.
55.2% are female, 44.8% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 42.6 |
| Estimated audience size | 2,335,656 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 31% |
of the worldwide Mystery fiction audience comes from France.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.3% |
| China | 4.0% |
Where the Mystery fiction audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bourgogne-Franche-Comté | ~100K | 1.03× | |
| 02 | Nouvelle-Aquitaine | ~200K | 1.02× | |
| 03 | Occitanie | ~200K | 1.02× | |
| 04 | Auvergne-Rhône-Alpes | ~300K | 1.01× | |
| 05 | Grand Est | ~200K | 1.01× | |
| 06 | Provence-Alpes-Côte d'Azur | ~200K | 1.01× | |
| 07 | Centre-Val de Loire | ~90K | 1.01× | |
| 08 | Île-de-France | ~400K | 1.00× | |
| 09 | Hauts-de-France | ~200K | 1.00× | |
| 10 | Normandy | ~100K | 1.00× | |
| 11 | Pays de la Loire | ~100K | 0.99× | |
| 12 | Corsica | 0.00× | ||
| 13 | Brittany | 0.00× |
The strongest cross-interests of the Mystery fiction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Detective fiction | Literature | 8.25× | ||
| 02 | Non-fiction books | Literature | 6.87× | ||
| 03 | The Wizarding World of Harry Potter (Universal Orlando Resort) | Travel & Leisure | 6.27× | ||
| 04 | Crime fiction | Literature | 6.00× | ||
| 05 | Contemporary romance | Literature | 5.39× | ||
| 06 | Women's fiction | Literature | 5.32× | ||
| 07 | Ralph Fiennes | Movies & TV | 5.26× | ||
| 08 | Book discussion club | Literature | 5.08× | ||
| 09 | IBooks | Technology & Electronics | 4.61× | ||
| 10 | E-book readers | Technology & Electronics | 3.38× | ||
| 11 | Strategy games | Games | 3.19× | ||
| 12 | Romance novels | Literature | 3.06× | ||
| 13 | Bookselling | Literature | 2.93× | ||
| 14 | True Detective | Movies & TV | 2.84× | ||
| 15 | Stranger Things | Movies & TV | 2.72× | ||
| 16 | Novel | Literature | 2.62× | ||
| 17 | Anime and manga fandom | Literature | 2.47× | ||
| 18 | Harry Potter | Movies & TV | 2.25× | ||
| 19 | Literature | Business & Career | 1.82× | ||
| 20 | Books | Literature | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.33× | |
| Mindfulness | BALANCE | 1.32× | |
| Community Orientation | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Sports Activity | POWER | 0.87× | |
| Quality Awareness | PREMIUM | 0.88× |
Mystery fiction has an estimated audience of 2,335,656 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
55.2% of Mystery fiction fans are female, 44.8% are male, with an average age of 42.6 years.
Mystery fiction fans show strongest brand affinity for Detective fiction (8.25×), Harry Potter (2.25×), and Non-fiction books (6.87×) over the country average.
Mystery fiction fans in France are most concentrated in Île-de-France (reach ~400K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Mystery fiction itself, the audience over-indexes on Harry Potter (2.25×), Non-fiction books (6.87×), Crime fiction (6×), and Stranger Things (2.72×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Mystery fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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