A data profile of the people who buy, follow and care about Mystery fiction in Spain — modelled from more than twelve digital signal sources. Mystery fiction has an estimated audience of 3,392,408 people in Spain.
The average Mystery fiction fan in Spain is 45.2 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Non-fiction books, Detective fiction, Crime fiction, with strongest over-indexing on Non-fiction books (5.77× the country average).
Demographically, the Mystery fiction audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Mystery fiction fan in Spain is more female, around 45.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-fiction books.
The key figures that characterise the Mystery fiction profile in Spain.
59.9% are female, 40.1% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 45.2 |
| Estimated audience size | 3,392,408 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Mystery fiction audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.3% |
| China | 4.0% |
Where the Mystery fiction audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castile and León | ~200K | 1.12× | |
| 02 | Canary Islands | ~200K | 1.08× | |
| 03 | Comunidad Valenciana | ~400K | 0.98× | |
| 04 | Andalusia | ~600K | 0.95× | |
| 05 | Catalonia | ~600K | 0.94× | |
| 06 | Community of Madrid | ~500K | 0.94× |
The strongest cross-interests of the Mystery fiction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Detective fiction | Literature | 7.03× | ||
| 02 | Crime fiction | Literature | 5.82× | ||
| 03 | Non-fiction books | Literature | 5.77× | ||
| 04 | Contemporary romance | Literature | 5.15× | ||
| 05 | Book discussion club | Literature | 4.82× | ||
| 06 | Videotelephony | Technology & Electronics | 3.96× | ||
| 07 | Dog harness | Pets & Animals | 3.87× | ||
| 08 | TV talkshows | Movies & TV | 3.71× | ||
| 09 | E-book readers | Technology & Electronics | 3.46× | ||
| 10 | Romance novels | Literature | 3.00× | ||
| 11 | Novel | Literature | 2.92× | ||
| 12 | Creative writing | Business & Career | 2.86× | ||
| 13 | Stranger Things | Movies & TV | 2.65× | ||
| 14 | El País (Uruguay) | News | 2.18× | ||
| 15 | Harry Potter | Movies & TV | 2.16× | ||
| 16 | Fiction books | Literature | 2.00× | ||
| 17 | TikTok | Internet & Social Media | 1.74× | ||
| 18 | Literature | Business & Career | 1.70× | ||
| 19 | Movies | Movies & TV | 1.66× | ||
| 20 | Athlete | Music & Radio | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.37× | |
| Need for Security | CONSERVATISM | 1.36× | |
| Spirituality | BALANCE | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.91× | |
| Price Sensitivity | PREMIUM | 0.96× | |
| Sports Activity | POWER | 1.00× |
Mystery fiction has an estimated audience of 3,392,408 people in Spain, concentrated in Andalusia and Catalonia.
59.9% of Mystery fiction fans are female, 40.1% are male, with an average age of 45.2 years.
Mystery fiction fans show strongest brand affinity for Non-fiction books (5.77×), Detective fiction (7.03×), and Crime fiction (5.82×) over the country average.
Mystery fiction fans in Spain are most concentrated in Andalusia (reach ~600K), Catalonia (reach ~600K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Mystery fiction itself, the audience over-indexes on Detective fiction (7.03×), Crime fiction (5.82×), Movies (1.66×), and Novel (2.92×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Mystery fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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