Mystery fiction Audience in Germany
Mystery fiction has an estimated audience of 4,051,827 people in Germany. 58.7% are female, 41.3% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bild, Electronic (band), Wetter.com, EBay, Gala.
The average Mystery fiction fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bild, Electronic (band), Wetter.com, with strongest over-indexing on Bild (1.53× the country average). Demographically, the Mystery fiction audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Mystery fiction fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 40.0 |
| Estimated audience size | 4,051,827 |
Audience persona
The typical Mystery fiction fan in Germany is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Bild.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 999,086 | 1.13× |
| Bayern | 667,379 | 1.02× |
| Baden-Württemberg | 528,893 | 0.96× |
| Hessen | 420,038 | 1.36× |
| Niedersachsen | 370,542 | 0.94× |
| Berlin | 246,393 | 1.36× |
| Rheinland-Pfalz | 201,166 | 0.99× |
| Sachsen | 181,921 | 0.92× |
| Schleswig-Holstein | 144,140 | 0.99× |
| Brandenburg | 123,339 | 0.98× |
| Hamburg | 97,547 | 1.07× |
| Sachsen-Anhalt | 86,324 | 0.82× |
| Thüringen | 80,825 | 0.78× |
| Mecklenburg-Vorpommern | 68,656 | 0.89× |
| Saarland | 38,593 | 0.78× |
| Bremen | 35,261 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bild | 1.53× | News |
| Electronic (band) | 4.54× | Music & Radio |
| Wetter.com | 1.71× | Home & Garden |
| EBay | 1.53× | Shopping |
| Gala | 1.58× | News |
| FOCUS Online | 1.74× | News |
| Non-fiction books | 2.96× | Literature |
| Sparkasse | 1.55× | Business & Career |
| Detective fiction | 2.91× | Literature |
| Eurojackpot | 1.61× | Games |
| Godzilla | 1.71× | Movies & TV |
| Crime fiction | 2.17× | Literature |
| Wirtz | 1.59× | Music & Radio |
| Focus | 1.59× | News |
| Der Tagesspiegel | 1.54× | News |
| Die Welt | 1.54× | News |
| Puzzle video games | 1.59× | Games |
| Know-how | 1.52× | Business & Career |
| Strategy games | 1.71× | Games |
| BUNTE.de | 1.5× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.33 |
| Tradition | CONSERVATISM | 1.28 |
| Pet Ownership | JOY | 1.23 |
| Indulgence | JOY | 1.22 |
| Sustainability | BALANCE | 1.21 |
| Sports Activity | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.3% |
| China | 4.0% |
See Mystery fiction audiences in other countries
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Manga (5,559,993)
Frequently asked questions
How many fans does Mystery fiction have in Germany?
Mystery fiction has an estimated audience of 4,051,827 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mystery fiction fans?
58.7% of Mystery fiction fans are female, 41.3% are male, with an average age of 40.0 years.
Which brands do Mystery fiction fans like most?
Mystery fiction fans show strongest brand affinity for Bild (1.53×), Electronic (band) (4.54×), and Wetter.com (1.71×) over the country average.
Where do Mystery fiction fans live in Germany?
Mystery fiction fans in Germany are most concentrated in Nordrhein-Westfalen (reach 999,086), Bayern (reach 667,379), and Baden-Württemberg (reach 528,893). These three regions account for the largest share of the active audience.
What other brands do Mystery fiction fans also like?
Beyond Mystery fiction itself, the audience over-indexes on Electronic (band) (4.54×), Wetter.com (1.71×), EBay (1.53×), and Gala (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mystery fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.