Rascasse Audience Intelligence

Mystery fiction Audience in Germany

A data profile of the people who buy, follow and care about Mystery fiction in Germany — modelled from more than twelve digital signal sources. Mystery fiction has an estimated audience of 4,051,827 people in Germany.

#11among Literary genre in Germany#898among Topic in Germany#29in Literature

The average Mystery fiction fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bild, Electronic (band), EBay, with strongest over-indexing on Bild (1.53× the country average).

Demographically, the Mystery fiction audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mystery fiction fan in Germany is more female, around 40.0 years old, with strong Quality Awareness tendencies and a notable affinity for Bild.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mystery fiction profile in Germany.

Audience size
4.1M
in Germany
Gender
58.7%♀
41.3% male
Age
40.0
average years
Country rank
#1446
Topic in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mystery fiction fans

58.7% are female, 41.3% are male, average age 40.0.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Mystery fiction audience in Germany
MetricValue
Female58.7%
Male41.3%
Average age40.0
Estimated audience size4,051,827
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Mystery fiction audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3922%
40-4923%
50+19%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Mystery fiction audience comes from Germany.

Worldwide audience distribution share by country for Mystery fiction
CountryShare
United States21.7%
United Kingdom5.3%
China4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mystery fiction audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mystery fiction fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~400K1.22×
02Berlin~200K1.19×
03Nordrhein-Westfalen~1M1.12×
04Brandenburg~100K1.04×
05Rheinland-Pfalz~200K1.01×
06Bremen~30K1.01×
07Schleswig-Holstein~100K1.00×
08Hamburg~90K1.00×
09Mecklenburg-Vorpommern~80K1.00×
10Sachsen-Anhalt~100K0.98×
11Bayern~600K0.96×
12Niedersachsen~400K0.95×
13Baden-Württemberg~500K0.92×
14Thüringen~90K0.92×
15Sachsen~200K0.91×
16Saarland~40K0.89×
Fig. 06

Affinity by region

Affinity by region — Mystery fiction, Germany
0.89×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mystery fiction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mystery fiction audience
#·InterestCategoryAffinity×
01Electronic (band)Music & Radio4.54×
02Non-fiction booksLiterature2.96×
03Detective fictionLiterature2.91×
04Emily BluntMovies & TV2.22×
05Crime fictionLiterature2.17×
06FOCUS OnlineNews1.74×
07Wetter.comHome & Garden1.71×
08GodzillaMovies & TV1.71×
09Strategy gamesGames1.71×
10Consumer protectionPolitics & Society1.66×
11EurojackpotGames1.61×
12FocusNews1.59×
13Puzzle video gamesGames1.59×
14SparkasseBusiness & Career1.55×
15Der TagesspiegelNews1.54×
16Die WeltNews1.54×
17BildNews1.53×
18EBayShopping1.53×
19Know-howBusiness & Career1.52×
20BUNTE.deInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mystery fiction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mystery fiction audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.10×
DIY MentalityTHRILL1.05×
Social Media UsageJOY0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mystery fiction audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.63×
Design AffinityPREMIUM0.63×
MindfulnessBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mystery fiction have in Germany?

Mystery fiction has an estimated audience of 4,051,827 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mystery fiction fans?

58.7% of Mystery fiction fans are female, 41.3% are male, with an average age of 40.0 years.

03

Which brands do Mystery fiction fans like most?

Mystery fiction fans show strongest brand affinity for Bild (1.53×), Electronic (band) (4.54×), and EBay (1.53×) over the country average.

04

Where do Mystery fiction fans live in Germany?

Mystery fiction fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Mystery fiction fans also like?

Beyond Mystery fiction itself, the audience over-indexes on Electronic (band) (4.54×), EBay (1.53×), FOCUS Online (1.74×), and Non-fiction books (2.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in Germany

See Mystery fiction audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mystery fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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