Bestseller Audience in Germany
Bestseller has an estimated audience of 6,261,458 people in Germany. 70.6% are female, 29.4% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Wetter.com, Bild, Obi (store), Tchibo.
The average Bestseller fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Wetter.com, Bild, with strongest over-indexing on Gala (2.25× the country average). Demographically, the Bestseller audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Sports Activity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Bestseller fans
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 40.5 |
| Estimated audience size | 6,261,458 |
Audience persona
The typical Bestseller fan in Germany is more female, around 40.5 years old, with strong Sports Activity tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,532,042 | 1.12× |
| Bayern | 1,051,524 | 1.04× |
| Baden-Württemberg | 940,715 | 1.1× |
| Niedersachsen | 659,833 | 1.09× |
| Hessen | 501,786 | 1.05× |
| Rheinland-Pfalz | 332,552 | 1.06× |
| Berlin | 274,956 | 0.98× |
| Schleswig-Holstein | 268,855 | 1.2× |
| Sachsen | 255,622 | 0.83× |
| Hamburg | 209,165 | 1.48× |
| Brandenburg | 152,426 | 0.78× |
| Thüringen | 138,965 | 0.87× |
| Sachsen-Anhalt | 121,329 | 0.75× |
| Mecklenburg-Vorpommern | 97,246 | 0.81× |
| Saarland | 67,210 | 0.87× |
| Bremen | 51,557 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 2.25× | News |
| Wetter.com | 2.11× | Home & Garden |
| Bild | 1.66× | News |
| Obi (store) | 1.79× | Shopping |
| Tchibo | 2.61× | Shopping |
| Deichmann | 1.9× | Shopping |
| Google Maps | 1.8× | Internet & Social Media |
| Let's Dance (German TV series) | 2.27× | Movies & TV |
| Lidl | 1.54× | Shopping |
| Spiegel Online | 1.52× | News |
| FOCUS Online | 1.98× | News |
| Ernsting's family | 2.53× | Shopping |
| Stress (biology) | 1.99× | Health |
| Rossmann | 1.62× | Shopping |
| Globus Baumarkt | 1.57× | Shopping |
| Therapy | 1.85× | Health |
| Freeware | 1.69× | Technology & Electronics |
| Breuninger | 1.91× | Fashion & Accessoires |
| Gute Zeiten, schlechte Zeiten | 1.96× | Movies & TV |
| ImmoScout24 | 1.51× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.17 |
| Design Affinity | PREMIUM | 1.12 |
| Creativity | OPEN | 1.11 |
| Healthy Lifestyle | BALANCE | 1.08 |
| Mindfulness | BALANCE | 1.01 |
| DIY Mentality | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 11.6% |
| Germany | 6.2% |
See Bestseller audiences in other countries
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Manga (5,559,993)
- Anime and manga fandom (4,966,932)
Frequently asked questions
How many fans does Bestseller have in Germany?
Bestseller has an estimated audience of 6,261,458 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bestseller fans?
70.6% of Bestseller fans are female, 29.4% are male, with an average age of 40.5 years.
Which brands do Bestseller fans like most?
Bestseller fans show strongest brand affinity for Gala (2.25×), Wetter.com (2.11×), and Bild (1.66×) over the country average.
Where do Bestseller fans live in Germany?
Bestseller fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,532,042), Bayern (reach 1,051,524), and Baden-Württemberg (reach 940,715). These three regions account for the largest share of the active audience.
What other brands do Bestseller fans also like?
Beyond Bestseller itself, the audience over-indexes on Wetter.com (2.11×), Bild (1.66×), Obi (store) (1.79×), and Tchibo (2.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bestseller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.