Freeware Audience in Germany
Freeware has an estimated audience of 12,129,577 people in Germany. 52.9% are female, 47.1% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mobile app, Obi (store), Gala, Wetter.com, Commerzbank.
The average Freeware fan in Germany is 40.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mobile app, Obi (store), Gala, with strongest over-indexing on Mobile app (1.65× the country average). Demographically, the Freeware audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Freeware fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 40.1 |
| Estimated audience size | 12,129,577 |
Audience persona
The typical Freeware fan in Germany is balanced, around 40.1 years old, with strong Need for Security tendencies and a notable affinity for Mobile app.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,806,585 | 1.06× |
| Bayern | 2,032,789 | 1.04× |
| Baden-Württemberg | 1,684,585 | 1.02× |
| Niedersachsen | 1,184,181 | 1.01× |
| Hessen | 909,792 | 0.98× |
| Sachsen | 795,649 | 1.34× |
| Rheinland-Pfalz | 694,679 | 1.14× |
| Berlin | 483,314 | 0.89× |
| Schleswig-Holstein | 415,093 | 0.95× |
| Brandenburg | 344,318 | 0.92× |
| Thüringen | 337,307 | 1.09× |
| Sachsen-Anhalt | 293,819 | 0.93× |
| Mecklenburg-Vorpommern | 240,594 | 1.04× |
| Hamburg | 207,592 | 0.76× |
| Saarland | 126,969 | 0.85× |
| Bremen | 101,418 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile app | 1.65× | Technology & Electronics |
| Obi (store) | 1.52× | Shopping |
| Gala | 1.66× | News |
| Wetter.com | 1.69× | Home & Garden |
| Commerzbank | 1.6× | Business & Career |
| AutoScout24 | 1.54× | Cars & Mobility |
| Deichmann | 1.57× | Shopping |
| Digital distribution | 1.74× | Business & Career |
| Instant messaging | 1.65× | Internet & Social Media |
| Vodafone | 1.5× | Technology & Electronics |
| FOCUS Online | 1.62× | News |
| Tchibo | 1.73× | Shopping |
| Sparkasse | 1.54× | Business & Career |
| Stress (biology) | 1.61× | Health |
| Black Friday (shopping) | 1.58× | Shopping |
| Ernsting's family | 1.93× | Shopping |
| Let's Dance (German TV series) | 1.62× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 1.64× | Movies & TV |
| Idealo | 1.63× | Shopping |
| FRITZ!Box | 1.53× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.34 |
| Indulgence | JOY | 1.12 |
| Early Adopter Mentality | POWER | 1.03 |
| Social Media Usage | JOY | 1.01 |
| DIY Mentality | THRILL | 1.01 |
| Sports Activity | POWER | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Germany | 8.5% |
| Brazil | 6.5% |
See Freeware audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Freeware have in Germany?
Freeware has an estimated audience of 12,129,577 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Freeware fans?
52.9% of Freeware fans are female, 47.1% are male, with an average age of 40.1 years.
Which brands do Freeware fans like most?
Freeware fans show strongest brand affinity for Mobile app (1.65×), Obi (store) (1.52×), and Gala (1.66×) over the country average.
Where do Freeware fans live in Germany?
Freeware fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,806,585), Bayern (reach 2,032,789), and Baden-Württemberg (reach 1,684,585). These three regions account for the largest share of the active audience.
What other brands do Freeware fans also like?
Beyond Freeware itself, the audience over-indexes on Obi (store) (1.52×), Gala (1.66×), Wetter.com (1.69×), and Commerzbank (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Freeware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.