Rascasse Audience Intelligence

Freeware Audience in Germany

A data profile of the people who buy, follow and care about Freeware in Germany — modelled from more than twelve digital signal sources. Freeware has an estimated audience of 12,129,577 people in Germany.

#126among Topic in Germany#16in Technology & Electronics

The average Freeware fan in Germany is 40.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mobile app, Obi (store), Commerzbank, with strongest over-indexing on Mobile app (1.65× the country average).

Demographically, the Freeware audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Freeware fan in Germany is balanced, around 40.1 years old, with strong Quality Awareness tendencies and a notable affinity for Mobile app.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Freeware profile in Germany.

Audience size
12.1M
in Germany
Gender
52.9%♀
47.1% male
Age
40.1
average years
Country rank
#214
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Freeware fans

52.9% are female, 47.1% are male, average age 40.1.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Freeware audience in Germany
MetricValue
Female52.9%
Male47.1%
Average age40.1
Estimated audience size12,129,577
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Freeware audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4925%
50+19%
Fig. 04

Worldwide distribution

8.5%

of the worldwide Freeware audience comes from Germany.

Worldwide audience distribution share by country for Freeware
CountryShare
United States18.3%
Germany8.5%
Brazil6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Freeware audience in Germany is strongest.

Fig. 05

Top regions by affinity

Freeware fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~700K1.24×
02Thüringen~400K1.13×
03Rheinland-Pfalz~700K1.08×
04Nordrhein-Westfalen~2.5M1.02×
05Bremen~100K1.02×
06Mecklenburg-Vorpommern~200K1.01×
07Bayern~2M1.00×
08Baden-Württemberg~1.5M0.99×
09Niedersachsen~1M0.99×
10Schleswig-Holstein~400K0.98×
11Hessen~900K0.97×
12Sachsen-Anhalt~300K0.97×
13Saarland~100K0.97×
14Brandenburg~400K0.96×
15Berlin~500K0.88×
16Hamburg~200K0.84×
Fig. 06

Affinity by region

Affinity by region — Freeware, Germany
0.84×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Freeware audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Freeware audience
#·InterestCategoryAffinity×
01Ernsting's familyShopping1.93×
02Digital distributionBusiness & Career1.74×
03TchiboShopping1.73×
04Wetter.comHome & Garden1.69×
05Mobile appTechnology & Electronics1.65×
06Instant messagingInternet & Social Media1.65×
07Gute Zeiten, schlechte ZeitenMovies & TV1.64×
08IdealoShopping1.63×
09FOCUS OnlineNews1.62×
10Stress (biology)Health1.61×
11CommerzbankBusiness & Career1.60×
12Black Friday (shopping)Shopping1.58×
13BonprixShopping1.58×
14DeichmannShopping1.57×
15AutoScout24Cars & Mobility1.54×
16SparkasseBusiness & Career1.54×
17FRITZ!BoxTechnology & Electronics1.53×
18ImmoweltHome & Garden1.53×
19Obi (store)Shopping1.52×
20VodafoneTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Freeware audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Freeware audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.08×
DIY MentalityTHRILL1.06×
Price SensitivityPREMIUM1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Freeware audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.36×
Community OrientationOPEN0.44×
IndividualismJOY0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Freeware have in Germany?

Freeware has an estimated audience of 12,129,577 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Freeware fans?

52.9% of Freeware fans are female, 47.1% are male, with an average age of 40.1 years.

03

Which brands do Freeware fans like most?

Freeware fans show strongest brand affinity for Mobile app (1.65×), Obi (store) (1.52×), and Commerzbank (1.6×) over the country average.

04

Where do Freeware fans live in Germany?

Freeware fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Freeware fans also like?

Beyond Freeware itself, the audience over-indexes on Obi (store) (1.52×), Commerzbank (1.6×), AutoScout24 (1.54×), and Deichmann (1.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Freeware audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Freeware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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