Freeware Audience in Brazil
Freeware has an estimated audience of 9,165,892 people in Brazil. 61.5% are female, 38.5% are male, average age 36.1. Top regions: São Paulo, Minas Gerais, Rio de Janeiro.
The average Freeware fan in Brazil is 36.1 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Demographically, the Freeware audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Risk Appetite, Social Media Usage.
Category: Technology & Electronics · Type: Topic
Demographics of Freeware fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 36.1 |
| Estimated audience size | 9,165,892 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 1,155,064 | 0.48× |
| Minas Gerais | 562,144 | 0.59× |
| Rio de Janeiro | 533,847 | 0.62× |
| Pará | 527,858 | 1.76× |
| Rio Grande do Sul | 389,115 | 0.72× |
| Bahia | 385,709 | 0.64× |
| Paraná | 314,209 | 0.56× |
| Ceará | 299,663 | 0.75× |
| Pernambuco | 265,079 | 0.63× |
| Santa Catarina | 231,860 | 0.55× |
| Goiás | 200,821 | 0.57× |
| Maranhão | 195,659 | 0.85× |
| Paraíba | 169,959 | 0.92× |
| Rio Grande do Norte | 162,499 | 1.06× |
| Espírito Santo | 125,161 | 0.66× |
| Piauí | 124,246 | 0.98× |
| Amazonas | 122,525 | 0.77× |
| Sergipe | 119,343 | 1.25× |
| Alagoas | 111,052 | 0.83× |
| Mato Grosso do Sul | 109,858 | 0.82× |
| Federal District | 87,395 | 0.57× |
| Acre | 85,697 | 2.69× |
| Mato Grosso | 82,411 | 0.48× |
| Rondônia | 82,364 | 1.08× |
| Amapá | 78,393 | 2.41× |
| Roraima | 68,648 | 2.65× |
| Tocantins | 66,290 | 1.09× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.23 |
| Social Media Usage | JOY | 1.15 |
| Creativity | OPEN | 1.12 |
| Extroversion | THRILL | 1.12 |
| Tradition | CONSERVATISM | 1.11 |
| Price Sensitivity | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Germany | 8.5% |
| Brazil | 6.5% |
See Freeware audiences in other countries
More Technology & Electronics audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Freeware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.