A data profile of the people who buy, follow and care about Freeware in Spain — modelled from more than twelve digital signal sources. Freeware has an estimated audience of 2,796,232 people in Spain.
The average Freeware fan in Spain is 40.5 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include BBVA, Voice over IP, Erlang (programming language), with strongest over-indexing on BBVA (1.65× the country average).
Demographically, the Freeware audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Freeware fan in Spain is more female, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for BBVA.
The key figures that characterise the Freeware profile in Spain.
59.6% are female, 40.4% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 40.5 |
| Estimated audience size | 2,796,232 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Freeware audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.3% |
| Germany | 8.5% |
| Brazil | 6.5% |
Where the Freeware audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Navarre | ~40K | 1.14× | |
| 02 | La Rioja | ~20K | 1.10× | |
| 03 | Community of Madrid | ~500K | 1.07× | |
| 04 | Region of Murcia | ~100K | 1.07× | |
| 05 | Castilla-La Mancha | ~100K | 1.04× | |
| 06 | Aragon | ~80K | 1.04× | |
| 07 | Galicia | ~100K | 1.01× | |
| 08 | Cantabria | ~40K | 1.01× | |
| 09 | Extremadura | ~60K | 0.98× | |
| 10 | Andalusia | ~500K | 0.97× | |
| 11 | Principality of Asturias | ~60K | 0.97× | |
| 12 | Canary Islands | ~100K | 0.96× | |
| 13 | Comunidad Valenciana | ~300K | 0.95× | |
| 14 | Castile and León | ~100K | 0.94× | |
| 15 | Balearic Islands | ~70K | 0.92× | |
| 16 | Basque Autonomous Country | ~90K | 0.88× | |
| 17 | Catalonia | ~400K | 0.75× |
The strongest cross-interests of the Freeware audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Erlang (programming language) | Technology & Electronics | 6.48× | ||
| 02 | Voice over IP | Technology & Electronics | 5.70× | ||
| 03 | Badoo | Internet & Social Media | 2.48× | ||
| 04 | Loterías y Apuestas del Estado | Games | 2.24× | ||
| 05 | Mobile app | Technology & Electronics | 2.05× | ||
| 06 | Primark | Shopping | 1.94× | ||
| 07 | La Caixa | Business & Career | 1.91× | ||
| 08 | Aldi | Shopping | 1.89× | ||
| 09 | Internet & Social Media | 1.87× | |||
| 10 | 20 minutos | News | 1.77× | ||
| 11 | IBEX 35 | Business & Career | 1.75× | ||
| 12 | Carrefour | Shopping | 1.75× | ||
| 13 | Culinary art | Arts & Culture | 1.69× | ||
| 14 | Mercadona | Shopping | 1.66× | ||
| 15 | BBVA | Business & Career | 1.65× | ||
| 16 | El Confidencial | News | 1.64× | ||
| 17 | Lidl | Shopping | 1.63× | ||
| 18 | X | Internet & Social Media | 1.61× | ||
| 19 | Monarchy | Politics & Society | 1.58× | ||
| 20 | La Liga | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.65× | |
| Spirituality | BALANCE | 1.37× | |
| Tradition | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Community Orientation | OPEN | 0.71× | |
| Design Affinity | PREMIUM | 0.78× |
Freeware has an estimated audience of 2,796,232 people in Spain, concentrated in Andalusia and Community of Madrid.
59.6% of Freeware fans are female, 40.4% are male, with an average age of 40.5 years.
Freeware fans show strongest brand affinity for BBVA (1.65×), Voice over IP (5.7×), and Erlang (programming language) (6.48×) over the country average.
Freeware fans in Spain are most concentrated in Andalusia (reach ~500K), Community of Madrid (reach ~500K), and Catalonia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Freeware itself, the audience over-indexes on Voice over IP (5.7×), Erlang (programming language) (6.48×), WhatsApp (1.87×), and Loterías y Apuestas del Estado (2.24×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Freeware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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