A data profile of the people who buy, follow and care about 20 minutos in Spain — modelled from more than twelve digital signal sources. 20 minutos has an estimated audience of 10,871,584 people in Spain.
20 minutos has an estimated audience of 10,871,584 people in Spain. 65.4% are female, 34.6% are male, average age 45.8. Top brand affinities: Aldi, Rayo Vallecano, FilmAffinity, IBEX 35, Volunteering.
Top brand affinities include Aldi, Rayo Vallecano, FilmAffinity, with strongest over-indexing on Aldi (2.29× the country average).
Demographically, the 20 minutos audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical 20 minutos fan in Spain is more female, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Aldi.
The key figures that characterise the 20 minutos profile in Spain.
65.4% are female, 34.6% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 45.8 |
| Estimated audience size | 10,871,584 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 32% |
of the worldwide 20 minutos audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 86.7% |
| United States | 2.0% |
| Portugal | 1.1% |
The strongest cross-interests of the 20 minutos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rayo Vallecano | Travel & Leisure | 4.55× | ||
| 02 | Al Pacino | Movies & TV | 3.78× | ||
| 03 | Robert De Niro | Movies & TV | 3.75× | ||
| 04 | Satire | Literature | 3.52× | ||
| 05 | Scarlett Johansson | Movies & TV | 3.35× | ||
| 06 | Volunteering | Politics & Society | 3.12× | ||
| 07 | FilmAffinity | Movies & TV | 2.70× | ||
| 08 | Real property | Home & Garden | 2.70× | ||
| 09 | Robert Redford | Movies & TV | 2.65× | ||
| 10 | Preventive healthcare | Health | 2.38× | ||
| 11 | Aldi | Shopping | 2.29× | ||
| 12 | Genetics | Kids & Family | 2.05× | ||
| 13 | Julio Iglesias | Music & Radio | 1.99× | ||
| 14 | IBEX 35 | Business & Career | 1.91× | ||
| 15 | TripAdvisor | Travel & Leisure | 1.88× | ||
| 16 | Caixabank | Business & Career | 1.87× | ||
| 17 | Online newspaper | News | 1.77× | ||
| 18 | LaSexta | Movies & TV | 1.68× | ||
| 19 | El País | News | 1.56× | ||
| 20 | IKEA | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.69× | |
| Need for Security | CONSERVATISM | 1.51× | |
| Community Orientation | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.80× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Design Affinity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for 20 minutos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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