20 minutos Audience in Spain
20 minutos has an estimated audience of 10,871,584 people in Spain. 65.4% are female, 34.6% are male, average age 45.8. Top brand affinities: Aldi, Rayo Vallecano, FilmAffinity, IBEX 35, Volunteering.
Top brand affinities include Aldi, Rayo Vallecano, FilmAffinity, with strongest over-indexing on Aldi (2.29× the country average). Demographically, the 20 minutos audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: News · Type: Website / Newspaper / Magazine
Audience demographics of 20 minutos
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 45.8 |
| Estimated audience size | 10,871,584 |
Audience persona
The typical 20 minutos fan in Spain is more female, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Aldi.
Top brand affinities of 20 minutos fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aldi | 2.29× | Shopping |
| Rayo Vallecano | 4.55× | Travel & Leisure |
| FilmAffinity | 2.7× | Movies & TV |
| IBEX 35 | 1.91× | Business & Career |
| Volunteering | 3.12× | Politics & Society |
| Real property | 2.7× | Home & Garden |
| Julio Iglesias | 1.99× | Music & Radio |
| Robert Redford | 2.65× | Movies & TV |
| El País | 1.56× | News |
| Scarlett Johansson | 3.35× | Movies & TV |
| Caixabank | 1.87× | Business & Career |
| Robert De Niro | 3.75× | Movies & TV |
| IKEA | 1.55× | Home & Garden |
| Online newspaper | 1.77× | News |
| Al Pacino | 3.78× | Movies & TV |
| Wes Anderson | 6.08× | Movies & TV |
| Blake Lively | 3.75× | Movies & TV |
| Emma Stone | 3.98× | Movies & TV |
| LaSexta | 1.68× | Movies & TV |
| Satire | 3.52× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.69 |
| Need for Security | CONSERVATISM | 1.51 |
| Community Orientation | OPEN | 1.3 |
| Convenience Orientation | PREMIUM | 1.28 |
| Quality Awareness | PREMIUM | 1.26 |
| Urban Lifestyle | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 87.1% |
| United States | 1.7% |
| Germany | 1.1% |
See 20 minutos audiences in other countries
More News audiences in Spain
- Instagram (17,700,445)
- YouTube (16,483,180)
- TikTok (16,200,545)
- La Vanguardia (15,974,041)
- El Confidencial (14,016,156)
How to read this data
Audience size is the estimated number of people in Spain who actively search for 20 minutos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.