20 minutos Audience in Spain
20 minutos has an estimated audience of 10,871,584 people in Spain. 65.4% are female, 34.6% are male, average age 45.8. Top brand affinities: Aldi, MSN, Julio Iglesias, TripAdvisor, FilmAffinity.
Top brand affinities include Aldi, MSN, Julio Iglesias, with strongest over-indexing on Aldi (3.89× the country average). Demographically, the 20 minutos audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Need for Security, Community Orientation.
Category: News · Type: Website / Newspaper / Magazine
Demographics of 20 minutos fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 45.8 |
| Estimated audience size | 10,871,584 |
Audience persona
The typical 20 minutos fan in Spain is more female, around 45.8 years old, with strong Need for Security tendencies and a notable affinity for Aldi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aldi | 3.89× | Shopping |
| MSN | 4.27× | News |
| Julio Iglesias | 2.97× | Music & Radio |
| TripAdvisor | 3.52× | Travel & Leisure |
| FilmAffinity | 2.69× | Movies & TV |
| Movistar | 2.05× | Technology & Electronics |
| Mapfre | 2.5× | Business & Career |
| IBEX 35 | 1.85× | Business & Career |
| Scarlett Johansson | 3.58× | Movies & TV |
| Stradivarius | 2.03× | Shopping |
| El País | 1.57× | News |
| CAC 40 | 2.17× | Business & Career |
| Caixabank | 1.85× | Business & Career |
| Blake Lively | 4.13× | Movies & TV |
| Robert Redford | 2.44× | Movies & TV |
| Dentistry | 2.94× | Business & Career |
| Wikipedia | 2.05× | Internet & Social Media |
| Conforama | 2.33× | Home & Garden |
| Wes Anderson | 6.08× | Movies & TV |
| Google Maps | 1.76× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.71 |
| Community Orientation | OPEN | 1.35 |
| Price Sensitivity | PREMIUM | 1.06 |
| Patriotism | CONSERVATISM | 1.04 |
| Pet Ownership | JOY | 1 |
| Family Orientation | CONSERVATISM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 87.1% |
| United States | 1.7% |
| Germany | 1.1% |
See 20 minutos audiences in other countries
More News audiences in Spain
- Instagram (17,700,445)
- YouTube (16,483,180)
- TikTok (16,200,545)
- La Vanguardia (15,974,041)
- El Confidencial (14,016,156)
How to read this data
Audience size is the estimated number of people in Spain who actively search for 20 minutos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.