A data profile of the people who buy, follow and care about Scarlett Johansson in Spain — modelled from more than twelve digital signal sources. Scarlett Johansson has an estimated audience of 2,054,274 people in Spain.
The average Scarlett Johansson fan in Spain is 44.2 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Anne Hathaway, Jennifer Lawrence, Emma Stone, with strongest over-indexing on Anne Hathaway (18.64× the country average).
Demographically, the Scarlett Johansson audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Scarlett Johansson fan in Spain is more female, around 44.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Anne Hathaway.
The key figures that characterise the Scarlett Johansson profile in Spain.
66.0% are female, 34.0% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 44.2 |
| Estimated audience size | 2,054,274 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 27% |
of the worldwide Scarlett Johansson audience comes from Spain.
| Country | Share |
|---|---|
| United States | 26.5% |
| India | 6.0% |
| Brazil | 5.7% |
Where the Scarlett Johansson audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~400K | 1.21× | |
| 02 | Galicia | ~100K | 1.12× | |
| 03 | Catalonia | ~400K | 1.09× | |
| 04 | Comunidad Valenciana | ~300K | 1.09× | |
| 05 | Andalusia | ~500K | 1.08× | |
| 06 | Aragon | ~60K | 1.06× | |
| 07 | Castilla-La Mancha | ~90K | 1.05× | |
| 08 | Castile and León | ~100K | 1.04× | |
| 09 | Principality of Asturias | ~50K | 1.03× | |
| 10 | Region of Murcia | ~80K | 1.02× | |
| 11 | Basque Autonomous Country | ~80K | 1.00× | |
| 12 | Canary Islands | ~100K | 0.99× | |
| 13 | Balearic Islands | ~60K | 0.90× | |
| 14 | Cantabria | ~20K | 0.88× | |
| 15 | La Rioja | ~10K | 0.86× | |
| 16 | Navarre | ~20K | 0.82× | |
| 17 | Extremadura | ~40K | 0.81× |
The strongest cross-interests of the Scarlett Johansson audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amanda Seyfried | Movies & TV | 23.30× | ||
| 02 | Jennifer Lawrence | Movies & TV | 22.58× | ||
| 03 | Emma Stone | Movies & TV | 22.58× | ||
| 04 | Diane Lane | Movies & TV | 20.62× | ||
| 05 | Natalie Portman | Movies & TV | 20.16× | ||
| 06 | Meryl Streep | Movies & TV | 19.99× | ||
| 07 | Sandra Bullock | Movies & TV | 19.12× | ||
| 08 | Anne Hathaway | Movies & TV | 18.64× | ||
| 09 | Blake Lively | Movies & TV | 18.62× | ||
| 10 | Hilary Duff | Movies & TV | 18.50× | ||
| 11 | Adriana Lima | Fashion & Accessoires | 18.39× | ||
| 12 | Mila Kunis | Movies & TV | 17.47× | ||
| 13 | Megan Fox | Movies & TV | 16.89× | ||
| 14 | Dakota Johnson | Movies & TV | 16.50× | ||
| 15 | Charlize Theron | Movies & TV | 15.43× | ||
| 16 | Angelina Jolie | Movies & TV | 14.54× | ||
| 17 | Julia Roberts | Movies & TV | 14.26× | ||
| 18 | Keira Knightley | Movies & TV | 12.50× | ||
| 19 | Margot Robbie | Movies & TV | 12.40× | ||
| 20 | Emma Watson | Movies & TV | 12.06× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.51× | |
| Sustainability | BALANCE | 1.46× | |
| Creativity | OPEN | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.93× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Pet Ownership | JOY | 0.99× |
Scarlett Johansson has an estimated audience of 2,054,274 people in Spain, concentrated in Andalusia and Community of Madrid.
66.0% of Scarlett Johansson fans are female, 34.0% are male, with an average age of 44.2 years.
Scarlett Johansson fans show strongest brand affinity for Anne Hathaway (18.64×), Jennifer Lawrence (22.58×), and Emma Stone (22.58×) over the country average.
Scarlett Johansson fans in Spain are most concentrated in Andalusia (reach ~500K), Community of Madrid (reach ~400K), and Catalonia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Scarlett Johansson itself, the audience over-indexes on Jennifer Lawrence (22.58×), Emma Stone (22.58×), Amanda Seyfried (23.3×), and Sandra Bullock (19.12×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Scarlett Johansson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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