Fiction books Audience in Germany
Fiction books has an estimated audience of 9,137,691 people in Germany. 62.5% are female, 37.5% are male, average age 37.8. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Harry Potter, Superman, Books, Novel, Non-fiction books.
The average Fiction books fan in Germany is 37.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Harry Potter, Superman, Books, with strongest over-indexing on Harry Potter (1.77× the country average). Demographically, the Fiction books audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Fiction books fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 37.8 |
| Estimated audience size | 9,137,691 |
Audience persona
The typical Fiction books fan in Germany is more female, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,123,324 | 0.76× |
| Nordrhein-Westfalen | 1,034,227 | 0.52× |
| Hessen | 904,365 | 1.3× |
| Baden-Württemberg | 704,993 | 0.57× |
| Berlin | 517,488 | 1.27× |
| Niedersachsen | 360,932 | 0.41× |
| Sachsen | 264,422 | 0.59× |
| Thüringen | 254,374 | 1.09× |
| Sachsen-Anhalt | 247,047 | 1.04× |
| Brandenburg | 228,974 | 0.81× |
| Mecklenburg-Vorpommern | 227,626 | 1.3× |
| Saarland | 215,996 | 1.92× |
| Bremen | 211,967 | 2.71× |
| Schleswig-Holstein | 202,429 | 0.62× |
| Hamburg | 158,579 | 0.77× |
| Rheinland-Pfalz | 146,315 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.77× | Movies & TV |
| Superman | 2.43× | Movies & TV |
| Books | 1.84× | Literature |
| Novel | 2.63× | Literature |
| Non-fiction books | 3.23× | Literature |
| Literature | 2.11× | Business & Career |
| E-book readers | 2.89× | Technology & Electronics |
| Dog harness | 2.19× | Pets & Animals |
| Stranger Things | 1.8× | Movies & TV |
| Romance novels | 2.49× | Literature |
| Drama movies | 1.78× | Movies & TV |
| Hugendubel | 2.45× | Shopping |
| Comics | 1.78× | Literature |
| Creative writing | 2.54× | Business & Career |
| Anime convention | 2.32× | Literature |
| Anime and manga fandom | 2.15× | Literature |
| Bookselling | 2× | Literature |
| Damascus | 2.75× | Travel & Leisure |
| KPop Demon Hunters | 1.89× | Movies & TV |
| Mobile game | 1.51× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.29 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Pet Ownership | JOY | 1.23 |
| DIY Mentality | THRILL | 1.2 |
| Sports Activity | POWER | 1.2 |
| Mindfulness | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.7% |
| China | 6.7% |
| Japan | 5.9% |
See Fiction books audiences in other countries
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Manga (5,559,993)
- Anime and manga fandom (4,966,932)
Frequently asked questions
How many fans does Fiction books have in Germany?
Fiction books has an estimated audience of 9,137,691 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Fiction books fans?
62.5% of Fiction books fans are female, 37.5% are male, with an average age of 37.8 years.
Which brands do Fiction books fans like most?
Fiction books fans show strongest brand affinity for Harry Potter (1.77×), Superman (2.43×), and Books (1.84×) over the country average.
Where do Fiction books fans live in Germany?
Fiction books fans in Germany are most concentrated in Bayern (reach 1,123,324), Nordrhein-Westfalen (reach 1,034,227), and Hessen (reach 904,365). These three regions account for the largest share of the active audience.
What other brands do Fiction books fans also like?
Beyond Fiction books itself, the audience over-indexes on Superman (2.43×), Books (1.84×), Novel (2.63×), and Non-fiction books (3.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.