Rascasse Audience Intelligence

Fiction books Audience in Germany

A data profile of the people who buy, follow and care about Fiction books in Germany — modelled from more than twelve digital signal sources. Fiction books has an estimated audience of 9,137,691 people in Germany.

#2among Literary genre in Germany#243among Topic in Germany#7in Literature

The average Fiction books fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Potter, Superman, Hugendubel, with strongest over-indexing on Harry Potter (1.77× the country average).

Demographically, the Fiction books audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Mindfulness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fiction books fan in Germany is more female, around 37.8 years old, with strong Mindfulness tendencies and a notable affinity for Harry Potter.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fiction books profile in Germany.

Audience size
9.1M
in Germany
Gender
62.5%♀
37.5% male
Age
37.8
average years
Country rank
#402
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fiction books fans

62.5% are female, 37.5% are male, average age 37.8.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Fiction books audience in Germany
MetricValue
Female62.5%
Male37.5%
Average age37.8
Estimated audience size9,137,691
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Fiction books audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3921%
40-4920%
50+17%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Fiction books audience comes from Germany.

Worldwide audience distribution share by country for Fiction books
CountryShare
United States17.7%
China6.7%
Japan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fiction books audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fiction books fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~100K1.46×
02Saarland~100K1.24×
03Hessen~800K1.13×
04Berlin~400K1.07×
05Mecklenburg-Vorpommern~200K1.05×
06Thüringen~200K1.04×
07Sachsen-Anhalt~200K1.00×
08Brandenburg~300K0.96×
09Hamburg~200K0.94×
10Schleswig-Holstein~300K0.92×
11Rheinland-Pfalz~400K0.89×
12Sachsen~400K0.88×
13Bayern~1M0.82×
14Niedersachsen~700K0.80×
15Baden-Württemberg~1M0.78×
16Nordrhein-Westfalen~1.5M0.69×
Fig. 06

Affinity by region

Affinity by region — Fiction books, Germany
0.69×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fiction books audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fiction books audience
#·InterestCategoryAffinity×
01Non-fiction booksLiterature3.23×
02E-book readersTechnology & Electronics2.89×
03DamascusTravel & Leisure2.75×
04NovelLiterature2.63×
05Creative writingBusiness & Career2.54×
06Romance novelsLiterature2.49×
07HugendubelShopping2.45×
08SupermanMovies & TV2.43×
09Anime conventionLiterature2.32×
10Dog harnessPets & Animals2.19×
11Anime and manga fandomLiterature2.15×
12LiteratureBusiness & Career2.11×
13One PieceMovies & TV2.09×
14BooksellingLiterature2.00×
15KPop Demon HuntersMovies & TV1.89×
16BooksLiterature1.84×
17Stranger ThingsMovies & TV1.80×
18Drama moviesMovies & TV1.78×
19ComicsLiterature1.78×
20Harry PotterMovies & TV1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fiction books audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fiction books audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.31×
TraditionCONSERVATISM1.24×
SustainabilityBALANCE1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fiction books audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.97×
Sports ActivityPOWER1.01×
Price SensitivityPREMIUM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fiction books have in Germany?

Fiction books has an estimated audience of 9,137,691 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fiction books fans?

62.5% of Fiction books fans are female, 37.5% are male, with an average age of 37.8 years.

03

Which brands do Fiction books fans like most?

Fiction books fans show strongest brand affinity for Harry Potter (1.77×), Superman (2.43×), and Hugendubel (2.45×) over the country average.

04

Where do Fiction books fans live in Germany?

Fiction books fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Fiction books fans also like?

Beyond Fiction books itself, the audience over-indexes on Superman (2.43×), Hugendubel (2.45×), Books (1.84×), and Novel (2.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in Germany

See Fiction books audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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