Rascasse Audience Intelligence

E-book readers Audience in Germany

A data profile of the people who buy, follow and care about E-book readers in Germany — modelled from more than twelve digital signal sources. E-book readers has an estimated audience of 4,002,466 people in Germany.

#908among Topic in Germany#79in Technology & Electronics

The average E-book readers fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hugendubel, Contemporary romance, Creative writing, with strongest over-indexing on Hugendubel (9.12× the country average).

Demographically, the E-book readers audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical E-book readers fan in Germany is more female, around 39.6 years old, with strong Mindfulness tendencies and a notable affinity for Hugendubel.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the E-book readers profile in Germany.

Audience size
4M
in Germany
Gender
67.4%♀
32.6% male
Age
39.6
average years
Country rank
#1469
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of E-book readers fans

67.4% are female, 32.6% are male, average age 39.6.

Fig. 02

Gender split

67.4%
Female
32.6%
Male
Demographic split for E-book readers audience in Germany
MetricValue
Female67.4%
Male32.6%
Average age39.6
Estimated audience size4,002,466
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the E-book readers audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3921%
40-4922%
50+20%
Fig. 04

Worldwide distribution

3.3%

of the worldwide E-book readers audience comes from Germany.

Worldwide audience distribution share by country for E-book readers
CountryShare
United States14.3%
China9.4%
Japan9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the E-book readers audience in Germany is strongest.

Fig. 05

Top regions by affinity

E-book readers fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~100K1.11×
02Niedersachsen~400K1.07×
03Sachsen~200K1.07×
04Baden-Württemberg~600K1.06×
05Schleswig-Holstein~200K1.05×
06Mecklenburg-Vorpommern~80K1.04×
07Nordrhein-Westfalen~900K1.03×
08Sachsen-Anhalt~100K1.02×
09Rheinland-Pfalz~200K1.00×
10Berlin~200K0.99×
11Thüringen~100K0.99×
12Bayern~600K0.97×
13Hamburg~90K0.96×
14Bremen~30K0.95×
15Saarland~50K0.93×
16Hessen~300K0.87×
Fig. 06

Affinity by region

Affinity by region — E-book readers, Germany
0.87×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the E-book readers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for E-book readers audience
#·InterestCategoryAffinity×
01GoodreadsLiterature9.76×
02HugendubelShopping9.12×
03Young-adult fictionLiterature8.78×
04Contemporary romanceLiterature7.80×
05Women's fictionLiterature7.37×
06Creative writingBusiness & Career6.39×
07Crime fictionLiterature5.80×
08Amazon KindleLiterature5.78×
09Non-fiction booksLiterature5.22×
10Romance novelsLiterature4.75×
11BooksellingLiterature4.70×
12NovelLiterature4.50×
13LiteratureBusiness & Career3.28×
14Fiction booksLiterature2.99×
15BooksLiterature2.76×
16ReadingLiterature2.00×
17Harry PotterMovies & TV1.99×
18SportsSports1.86×
19TagesschauMovies & TV1.79×
20MusicBusiness & Career1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the E-book readers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by E-book readers audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.84×
SustainabilityBALANCE1.59×
Design AffinityPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by E-book readers audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.91×
Need for SecurityCONSERVATISM0.93×
Social Media UsageJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does E-book readers have in Germany?

E-book readers has an estimated audience of 4,002,466 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of E-book readers fans?

67.4% of E-book readers fans are female, 32.6% are male, with an average age of 39.6 years.

03

Which brands do E-book readers fans like most?

E-book readers fans show strongest brand affinity for Hugendubel (9.12×), Contemporary romance (7.8×), and Creative writing (6.39×) over the country average.

04

Where do E-book readers fans live in Germany?

E-book readers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~600K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do E-book readers fans also like?

Beyond E-book readers itself, the audience over-indexes on Contemporary romance (7.8×), Creative writing (6.39×), Reading (2×), and Crime fiction (5.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See E-book readers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for E-book readers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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