E-book readers Audience in Germany
E-book readers has an estimated audience of 4,002,466 people in Germany. 67.4% are female, 32.6% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hugendubel, Contemporary romance, Creative writing, Reading, Crime fiction.
The average E-book readers fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hugendubel, Contemporary romance, Creative writing, with strongest over-indexing on Hugendubel (9.12× the country average). Demographically, the E-book readers audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of E-book readers fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 39.6 |
| Estimated audience size | 4,002,466 |
Audience persona
The typical E-book readers fan in Germany is more female, around 39.6 years old, with strong Sustainability tendencies and a notable affinity for Hugendubel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 913,202 | 1.04× |
| Bayern | 629,856 | 0.98× |
| Baden-Württemberg | 566,444 | 1.04× |
| Niedersachsen | 429,985 | 1.11× |
| Hessen | 255,255 | 0.84× |
| Sachsen | 214,394 | 1.09× |
| Rheinland-Pfalz | 199,409 | 0.99× |
| Berlin | 186,891 | 1.04× |
| Schleswig-Holstein | 155,585 | 1.08× |
| Brandenburg | 138,059 | 1.11× |
| Sachsen-Anhalt | 100,941 | 0.97× |
| Thüringen | 100,002 | 0.98× |
| Hamburg | 88,260 | 0.98× |
| Mecklenburg-Vorpommern | 79,661 | 1.04× |
| Saarland | 40,549 | 0.83× |
| Bremen | 29,961 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hugendubel | 9.12× | Shopping |
| Contemporary romance | 7.8× | Literature |
| Creative writing | 6.39× | Business & Career |
| Reading | 2× | Literature |
| Crime fiction | 5.8× | Literature |
| Young-adult fiction | 8.78× | Literature |
| Goodreads | 9.76× | Literature |
| Bookselling | 4.7× | Literature |
| Sports | 1.86× | Sports |
| Novel | 4.5× | Literature |
| Harry Potter | 1.99× | Movies & TV |
| Romance novels | 4.75× | Literature |
| Women's fiction | 7.37× | Literature |
| Music | 1.69× | Business & Career |
| Non-fiction books | 5.22× | Literature |
| Books | 2.76× | Literature |
| Literature | 3.28× | Business & Career |
| Fiction books | 2.99× | Literature |
| Amazon Kindle | 5.78× | Literature |
| Tagesschau | 1.79× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.74 |
| LGBTQ+ Identity | OPEN | 1.61 |
| Luxury Orientation | PREMIUM | 1.59 |
| DIY Mentality | THRILL | 1.56 |
| Pet Ownership | JOY | 1.47 |
| Mindfulness | BALANCE | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| China | 9.4% |
| Japan | 9.2% |
See E-book readers audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does E-book readers have in Germany?
E-book readers has an estimated audience of 4,002,466 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of E-book readers fans?
67.4% of E-book readers fans are female, 32.6% are male, with an average age of 39.6 years.
Which brands do E-book readers fans like most?
E-book readers fans show strongest brand affinity for Hugendubel (9.12×), Contemporary romance (7.8×), and Creative writing (6.39×) over the country average.
Where do E-book readers fans live in Germany?
E-book readers fans in Germany are most concentrated in Nordrhein-Westfalen (reach 913,202), Bayern (reach 629,856), and Baden-Württemberg (reach 566,444). These three regions account for the largest share of the active audience.
What other brands do E-book readers fans also like?
Beyond E-book readers itself, the audience over-indexes on Contemporary romance (7.8×), Creative writing (6.39×), Reading (2×), and Crime fiction (5.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for E-book readers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.