Contemporary romance Audience in Germany
Contemporary romance has an estimated audience of 2,953,935 people in Germany. 72.7% are female, 27.3% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Non-fiction books, Reinhard Mey, Jojo Moyes, Young-adult fiction, Hugendubel.
The average Contemporary romance fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Non-fiction books, Reinhard Mey, Jojo Moyes, with strongest over-indexing on Non-fiction books (12.41× the country average). Demographically, the Contemporary romance audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Contemporary romance fans
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 37.7 |
| Estimated audience size | 2,953,935 |
Audience persona
The typical Contemporary romance fan in Germany is more female, around 37.7 years old, with strong Sustainability tendencies and a notable affinity for Non-fiction books.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 227,392 | 0.35× |
| Bayern | 173,428 | 0.37× |
| Berlin | 147,838 | 1.12× |
| Baden-Württemberg | 136,401 | 0.34× |
| Niedersachsen | 108,540 | 0.38× |
| Hessen | 101,695 | 0.45× |
| Thüringen | 95,619 | 1.27× |
| Sachsen-Anhalt | 92,865 | 1.21× |
| Saarland | 88,926 | 2.45× |
| Rheinland-Pfalz | 88,846 | 0.6× |
| Brandenburg | 86,071 | 0.94× |
| Mecklenburg-Vorpommern | 80,615 | 1.43× |
| Bremen | 78,052 | 3.09× |
| Sachsen | 77,308 | 0.53× |
| Schleswig-Holstein | 76,093 | 0.72× |
| Hamburg | 50,072 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Non-fiction books | 12.41× | Literature |
| Reinhard Mey | 12.43× | Music & Radio |
| Jojo Moyes | 36.6× | Literature |
| Young-adult fiction | 12.96× | Literature |
| Hugendubel | 7.29× | Shopping |
| Crime fiction | 7.56× | Literature |
| E-book readers | 6.93× | Technology & Electronics |
| Harry Potter | 2.47× | Movies & TV |
| Livemusic | 4.45× | Music & Radio |
| Do it yourself (DIY) | 2.9× | Home & Garden |
| Batman | 3.29× | Movies & TV |
| Art exhibition | 4.74× | Arts & Culture |
| Vegetable Gardening | 7.33× | Food & Beverages |
| Etsy | 4.13× | Fashion & Accessoires |
| Art Collecting | 8.95× | Arts & Culture |
| Ryanair | 2.85× | Travel & Leisure |
| Bookselling | 4.36× | Literature |
| Detective fiction | 5.81× | Literature |
| Costa Rica | 14.44× | Travel & Leisure |
| Fressnapf | 3.66× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.16 |
| LGBTQ+ Identity | OPEN | 1.92 |
| Sports Activity | POWER | 1.84 |
| Urban Lifestyle | OPEN | 1.74 |
| DIY Mentality | THRILL | 1.54 |
| Mindfulness | BALANCE | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.5% |
| Germany | 6.8% |
| United Kingdom | 6.5% |
See Contemporary romance audiences in other countries
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Manga (5,559,993)
Frequently asked questions
How many fans does Contemporary romance have in Germany?
Contemporary romance has an estimated audience of 2,953,935 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Contemporary romance fans?
72.7% of Contemporary romance fans are female, 27.3% are male, with an average age of 37.7 years.
Which brands do Contemporary romance fans like most?
Contemporary romance fans show strongest brand affinity for Non-fiction books (12.41×), Reinhard Mey (12.43×), and Jojo Moyes (36.6×) over the country average.
Where do Contemporary romance fans live in Germany?
Contemporary romance fans in Germany are most concentrated in Nordrhein-Westfalen (reach 227,392), Bayern (reach 173,428), and Berlin (reach 147,838). These three regions account for the largest share of the active audience.
What other brands do Contemporary romance fans also like?
Beyond Contemporary romance itself, the audience over-indexes on Reinhard Mey (12.43×), Jojo Moyes (36.6×), Young-adult fiction (12.96×), and Hugendubel (7.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Contemporary romance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.