Rascasse Audience Intelligence

Contemporary romance Audience in Germany

A data profile of the people who buy, follow and care about Contemporary romance in Germany — modelled from more than twelve digital signal sources. Contemporary romance has an estimated audience of 2,953,935 people in Germany.

#14among Literary genre in Germany#1320among Topic in Germany#38in Literature

The average Contemporary romance fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hugendubel, Young-adult fiction, Goodreads, with strongest over-indexing on Hugendubel (27.47× the country average).

Demographically, the Contemporary romance audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Contemporary romance fan in Germany is more female, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Hugendubel.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Contemporary romance profile in Germany.

Audience size
3M
in Germany
Gender
72.7%♀
27.3% male
Age
37.7
average years
Country rank
#2164
Topic in Germany
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Contemporary romance fans

72.7% are female, 27.3% are male, average age 37.7.

Fig. 02

Gender split

72.7%
Female
27.3%
Male
Demographic split for Contemporary romance audience in Germany
MetricValue
Female72.7%
Male27.3%
Average age37.7
Estimated audience size2,953,935
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Contemporary romance audience in Germany
Age bracketShare%
16-1923%
20-2921%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Contemporary romance audience comes from Germany.

Worldwide audience distribution share by country for Contemporary romance
CountryShare
United States31.5%
Germany6.8%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Contemporary romance audience in Germany is strongest.

Fig. 05

Top regions by affinity

Contemporary romance fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K1.37×
02Saarland~50K1.29×
03Mecklenburg-Vorpommern~60K1.08×
04Thüringen~80K1.05×
05Sachsen-Anhalt~80K1.04×
06Berlin~100K1.02×
07Brandenburg~90K0.99×
08Schleswig-Holstein~100K0.95×
09Hamburg~60K0.95×
10Rheinland-Pfalz~100K0.93×
11Sachsen~100K0.92×
12Niedersachsen~200K0.86×
13Hessen~200K0.86×
14Baden-Württemberg~300K0.83×
15Bayern~400K0.80×
16Nordrhein-Westfalen~500K0.75×
Fig. 06

Affinity by region

Affinity by region — Contemporary romance, Germany
0.75×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Contemporary romance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Contemporary romance audience
#·InterestCategoryAffinity×
01GoodreadsLiterature27.52×
02HugendubelShopping27.47×
03Young-adult fictionLiterature27.12×
04Jojo MoyesLiterature23.24×
05Costa RicaTravel & Leisure23.09×
06True crimeMovies & TV11.55×
07BooksellingLiterature11.21×
08Suzuki JimnyCars & Mobility10.32×
09Crime fictionLiterature9.40×
10E-book readersTechnology & Electronics7.80×
11Non-fiction booksLiterature7.41×
12Psychological thrillerLiterature7.18×
13Cats (musical)Music & Radio6.52×
14Amazon KindleLiterature5.81×
15Detective fictionLiterature5.53×
16Romance novelsLiterature4.06×
17EtsyFashion & Accessoires3.73×
18RyanairTravel & Leisure2.75×
19Harry PotterMovies & TV2.36×
20Do it yourself (DIY)Home & Garden2.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Contemporary romance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Contemporary romance audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.94×
SustainabilityBALANCE1.89×
MindfulnessBALANCE1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Contemporary romance audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.70×
PatriotismCONSERVATISM0.71×
Convenience OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Contemporary romance have in Germany?

Contemporary romance has an estimated audience of 2,953,935 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Contemporary romance fans?

72.7% of Contemporary romance fans are female, 27.3% are male, with an average age of 37.7 years.

03

Which brands do Contemporary romance fans like most?

Contemporary romance fans show strongest brand affinity for Hugendubel (27.47×), Young-adult fiction (27.12×), and Goodreads (27.52×) over the country average.

04

Where do Contemporary romance fans live in Germany?

Contemporary romance fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Contemporary romance fans also like?

Beyond Contemporary romance itself, the audience over-indexes on Young-adult fiction (27.12×), Goodreads (27.52×), Bookselling (11.21×), and Crime fiction (9.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in Germany

See Contemporary romance audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Contemporary romance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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