Suzuki Jimny Audience in Germany
Suzuki Jimny has an estimated audience of 799,096 people in Germany. 22.9% are female, 77.1% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Developmental psychology, Lada Niva, Ford Ranger, Mitsubishi Mirage, Contemporary romance.
The average Suzuki Jimny fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Developmental psychology, Lada Niva, Ford Ranger, with strongest over-indexing on Developmental psychology (12.13× the country average). Demographically, the Suzuki Jimny audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Suzuki Jimny fans
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 42.7 |
| Estimated audience size | 799,096 |
Audience persona
The typical Suzuki Jimny fan in Germany is more male, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Developmental psychology.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 206,361 | 1.18× |
| Bayern | 167,923 | 1.31× |
| Baden-Württemberg | 138,171 | 1.27× |
| Niedersachsen | 78,187 | 1.01× |
| Hessen | 77,420 | 1.27× |
| Rheinland-Pfalz | 45,598 | 1.14× |
| Sachsen | 36,455 | 0.93× |
| Berlin | 31,320 | 0.88× |
| Schleswig-Holstein | 26,106 | 0.91× |
| Hamburg | 21,804 | 1.21× |
| Thüringen | 20,918 | 1.03× |
| Brandenburg | 20,264 | 0.82× |
| Sachsen-Anhalt | 14,511 | 0.7× |
| Mecklenburg-Vorpommern | 12,320 | 0.81× |
| Saarland | 9,157 | 0.93× |
| Bremen | 4,217 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Developmental psychology | 12.13× | Health |
| Lada Niva | 44.52× | Cars & Mobility |
| Ford Ranger | 23.57× | Cars & Mobility |
| Mitsubishi Mirage | 67.26× | Cars & Mobility |
| Contemporary romance | 10.32× | Literature |
| Hyundai Elantra | 50.77× | Cars & Mobility |
| New-adult fiction | 11.58× | Literature |
| House of the Dragon | 6.21× | Movies & TV |
| Stranger Things | 5.17× | Movies & TV |
| Harry Potter | 2.87× | Movies & TV |
| Car finance | 18.88× | Cars & Mobility |
| Beetlejuice | 6× | Movies & TV |
| Herbal | 16.3× | Food & Beverages |
| Backyard | 5.54× | Home & Garden |
| Hyundai Santa Fe | 13.64× | Cars & Mobility |
| Flower garden | 5.75× | Home & Garden |
| Succulent plant | 5.09× | Home & Garden |
| Dog health | 3.7× | Pets & Animals |
| Cat play and toys | 4.15× | Pets & Animals |
| Dog collar | 3.5× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.71 |
| Need for Security | CONSERVATISM | 1.7 |
| DIY Mentality | THRILL | 1.61 |
| Family Orientation | CONSERVATISM | 1.47 |
| Luxury Orientation | PREMIUM | 1.42 |
| Patriotism | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 8.6% |
| Germany | 6.4% |
| United States | 5.7% |
See Suzuki Jimny audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Suzuki Jimny have in Germany?
Suzuki Jimny has an estimated audience of 799,096 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Suzuki Jimny fans?
22.9% of Suzuki Jimny fans are female, 77.1% are male, with an average age of 42.7 years.
Which brands do Suzuki Jimny fans like most?
Suzuki Jimny fans show strongest brand affinity for Developmental psychology (12.13×), Lada Niva (44.52×), and Ford Ranger (23.57×) over the country average.
Where do Suzuki Jimny fans live in Germany?
Suzuki Jimny fans in Germany are most concentrated in Nordrhein-Westfalen (reach 206,361), Bayern (reach 167,923), and Baden-Württemberg (reach 138,171). These three regions account for the largest share of the active audience.
What other brands do Suzuki Jimny fans also like?
Beyond Suzuki Jimny itself, the audience over-indexes on Lada Niva (44.52×), Ford Ranger (23.57×), Mitsubishi Mirage (67.26×), and Contemporary romance (10.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Suzuki Jimny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.