Rascasse Audience Intelligence

Suzuki Jimny Audience in Germany

A data profile of the people who buy, follow and care about Suzuki Jimny in Germany — modelled from more than twelve digital signal sources. Suzuki Jimny has an estimated audience of 805,755 people in Germany.

#104among Car type in Germany#83among Car Model in Germany#367in Cars & Mobility

The average Suzuki Jimny fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Developmental psychology, Lada Niva, Ford Ranger, with strongest over-indexing on Developmental psychology (12.13× the country average).

Demographically, the Suzuki Jimny audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Individualism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Suzuki Jimny fan in Germany is more male, around 42.7 years old, with strong Individualism tendencies and a notable affinity for Developmental psychology.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Suzuki Jimny profile in Germany.

Audience size
806K
in Germany
Gender
22.9%♀
77.1% male
Age
42.7
average years
Country rank
#7843
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Suzuki Jimny fans

22.9% are female, 77.1% are male, average age 42.7.

Fig. 02

Gender split

22.9%
Female
77.1%
Male
Demographic split for Suzuki Jimny audience in Germany
MetricValue
Female22.9%
Male77.1%
Average age42.7
Estimated audience size805,755
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Suzuki Jimny audience in Germany
Age bracketShare%
16-1914%
20-2915%
30-3918%
40-4924%
50+28%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Suzuki Jimny audience comes from Germany.

Worldwide audience distribution share by country for Suzuki Jimny
CountryShare
Italy9.1%
Germany6.3%
United States5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Suzuki Jimny audience in Germany is strongest.

Fig. 05

Top regions by affinity

Suzuki Jimny fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.28×
02Baden-Württemberg~100K1.24×
03Hessen~70K1.21×
04Hamburg~20K1.20×
05Rheinland-Pfalz~50K1.13×
06Nordrhein-Westfalen~200K1.12×
07Thüringen~20K1.07×
08Niedersachsen~80K0.99×
09Saarland~9K0.96×
10Sachsen~40K0.93×
11Schleswig-Holstein~30K0.92×
12Berlin~30K0.86×
13Brandenburg~20K0.86×
14Mecklenburg-Vorpommern~10K0.86×
15Sachsen-Anhalt~20K0.75×
16Bremen~5K0.67×
Fig. 06

Affinity by region

Affinity by region — Suzuki Jimny, Germany
0.67×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Suzuki Jimny audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Suzuki Jimny audience
#·InterestCategoryAffinity×
01Mitsubishi MirageCars & Mobility67.26×
02Hyundai ElantraCars & Mobility50.77×
03Lada NivaCars & Mobility44.52×
04Ford RangerCars & Mobility23.57×
05Car financeCars & Mobility18.88×
06HerbalFood & Beverages16.30×
07Hyundai Santa FeCars & Mobility13.64×
08Developmental psychologyHealth12.13×
09New-adult fictionLiterature11.58×
10Contemporary romanceLiterature10.32×
11House of the DragonMovies & TV6.21×
12BeetlejuiceMovies & TV6.00×
13Flower gardenHome & Garden5.75×
14BackyardHome & Garden5.54×
15Stranger ThingsMovies & TV5.17×
16Succulent plantHome & Garden5.09×
17A Knight of the Seven KingdomsMovies & TV4.88×
18Cat play and toysPets & Animals4.15×
19Dog healthPets & Animals3.70×
20Harry PotterMovies & TV2.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Suzuki Jimny audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Suzuki Jimny audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.20×
TravellingTHRILL2.17×
Urban LifestyleOPEN2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Suzuki Jimny audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.85×
Family OrientationCONSERVATISM0.96×
Quality AwarenessPREMIUM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Suzuki Jimny have in Germany?

Suzuki Jimny has an estimated audience of 805,755 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Suzuki Jimny fans?

22.9% of Suzuki Jimny fans are female, 77.1% are male, with an average age of 42.7 years.

03

Which brands do Suzuki Jimny fans like most?

Suzuki Jimny fans show strongest brand affinity for Developmental psychology (12.13×), Lada Niva (44.52×), and Ford Ranger (23.57×) over the country average.

04

Where do Suzuki Jimny fans live in Germany?

Suzuki Jimny fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Suzuki Jimny fans also like?

Beyond Suzuki Jimny itself, the audience over-indexes on Lada Niva (44.52×), Ford Ranger (23.57×), Mitsubishi Mirage (67.26×), and Contemporary romance (10.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Suzuki Jimny audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Suzuki Jimny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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