Rascasse Audience Intelligence

Hyundai Santa Fe Audience in Germany

A data profile of the people who buy, follow and care about Hyundai Santa Fe in Germany — modelled from more than twelve digital signal sources. Hyundai Santa Fe has an estimated audience of 586,868 people in Germany.

#157among Car type in Germany#141among Car Model in Germany#479in Cars & Mobility

The average Hyundai Santa Fe fan in Germany is 42.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hyundai Tucson, Peugeot 408, Chicken salad, with strongest over-indexing on Hyundai Tucson (40.13× the country average).

Demographically, the Hyundai Santa Fe audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hyundai Santa Fe fan in Germany is more male, around 42.5 years old, with strong Career Orientation tendencies and a notable affinity for Hyundai Tucson.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hyundai Santa Fe profile in Germany.

Audience size
587K
in Germany
Gender
25.5%♀
74.5% male
Age
42.5
average years
Country rank
#10301
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hyundai Santa Fe fans

25.5% are female, 74.5% are male, average age 42.5.

Fig. 02

Gender split

25.5%
Female
74.5%
Male
Demographic split for Hyundai Santa Fe audience in Germany
MetricValue
Female25.5%
Male74.5%
Average age42.5
Estimated audience size586,868
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Hyundai Santa Fe audience in Germany
Age bracketShare%
16-1916%
20-2914%
30-3919%
40-4924%
50+28%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Hyundai Santa Fe audience comes from Germany.

Worldwide audience distribution share by country for Hyundai Santa Fe
CountryShare
United States22.8%
Germany5.1%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hyundai Santa Fe audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hyundai Santa Fe fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~20K1.23×
02Hessen~60K1.18×
03Sachsen-Anhalt~20K1.11×
04Thüringen~20K1.08×
05Mecklenburg-Vorpommern~10K1.08×
06Sachsen~30K1.06×
07Rheinland-Pfalz~30K1.01×
08Hamburg~10K1.01×
09Saarland~7K0.99×
10Bayern~100K0.97×
11Baden-Württemberg~80K0.97×
12Nordrhein-Westfalen~100K0.95×
13Niedersachsen~60K0.93×
14Schleswig-Holstein~20K0.93×
15Berlin~20K0.86×
16Bremen~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Hyundai Santa Fe, Germany
0.68×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hyundai Santa Fe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hyundai Santa Fe audience
#·InterestCategoryAffinity×
01Azerbaycan Universiteti / Azerbaijan UniversityBusiness & Career208.79×
02Chicken saladFood & Beverages151.78×
03Peugeot 408Cars & Mobility77.00×
04Hyundai i20Cars & Mobility42.81×
05Hyundai TucsonCars & Mobility40.13×
06Mitsubishi OutlanderCars & Mobility29.81×
07Hyundai i30Cars & Mobility28.57×
08Range Rover (L405)Cars & Mobility20.08×
09Honda CR-VCars & Mobility19.83×
10Range Rover (L322)Cars & Mobility19.23×
11Toyota RAV4Cars & Mobility18.81×
12Škoda KodiaqCars & Mobility18.74×
13Ford KugaCars & Mobility17.37×
14Peugeot 3008Cars & Mobility16.63×
15Nissan QashqaiCars & Mobility15.77×
16Dacia DusterCars & Mobility12.41×
17Volkswagen TiguanCars & Mobility12.23×
18OUTDOOR ADVENTUREGames9.91×
19Used CarsCars & Mobility7.19×
20AutoScout24Cars & Mobility4.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hyundai Santa Fe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hyundai Santa Fe audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.84×
Need for SecurityCONSERVATISM2.70×
Convenience OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hyundai Santa Fe audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.37×
Community OrientationOPEN0.48×
CreativityOPEN0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hyundai Santa Fe have in Germany?

Hyundai Santa Fe has an estimated audience of 586,868 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hyundai Santa Fe fans?

25.5% of Hyundai Santa Fe fans are female, 74.5% are male, with an average age of 42.5 years.

03

Which brands do Hyundai Santa Fe fans like most?

Hyundai Santa Fe fans show strongest brand affinity for Hyundai Tucson (40.13×), Peugeot 408 (77×), and Chicken salad (151.78×) over the country average.

04

Where do Hyundai Santa Fe fans live in Germany?

Hyundai Santa Fe fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Hyundai Santa Fe fans also like?

Beyond Hyundai Santa Fe itself, the audience over-indexes on Peugeot 408 (77×), Chicken salad (151.78×), Hyundai i20 (42.81×), and Azerbaycan Universiteti / Azerbaijan University (208.79×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Hyundai Santa Fe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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