Hyundai Santa Fe Audience in Germany
Hyundai Santa Fe has an estimated audience of 612,070 people in Germany. 25.5% are female, 74.5% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peugeot 408, Hyundai Tucson, Chicken salad, Hyundai i20, Azerbaycan Universiteti / Azerbaijan University.
The average Hyundai Santa Fe fan in Germany is 42.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peugeot 408, Hyundai Tucson, Chicken salad, with strongest over-indexing on Peugeot 408 (77× the country average). Demographically, the Hyundai Santa Fe audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Hyundai Santa Fe fans
| Metric | Value |
|---|---|
| Female | 25.5% |
| Male | 74.5% |
| Average age | 42.5 |
| Estimated audience size | 612,070 |
Audience persona
The typical Hyundai Santa Fe fan in Germany is more male, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for Peugeot 408.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 129,246 | 0.97× |
| Bayern | 95,354 | 0.97× |
| Baden-Württemberg | 83,079 | 0.99× |
| Hessen | 57,129 | 1.22× |
| Niedersachsen | 56,161 | 0.94× |
| Sachsen | 32,204 | 1.07× |
| Rheinland-Pfalz | 31,406 | 1.02× |
| Berlin | 24,264 | 0.89× |
| Brandenburg | 23,526 | 1.24× |
| Schleswig-Holstein | 20,149 | 0.92× |
| Sachsen-Anhalt | 17,109 | 1.08× |
| Thüringen | 16,888 | 1.08× |
| Hamburg | 14,048 | 1.02× |
| Mecklenburg-Vorpommern | 11,828 | 1.01× |
| Saarland | 7,309 | 0.97× |
| Bremen | 3,141 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 408 | 77× | Cars & Mobility |
| Hyundai Tucson | 40.13× | Cars & Mobility |
| Chicken salad | 151.78× | Food & Beverages |
| Hyundai i20 | 42.81× | Cars & Mobility |
| Azerbaycan Universiteti / Azerbaijan University | 208.79× | Business & Career |
| Škoda Kodiaq | 18.74× | Cars & Mobility |
| Hyundai i30 | 28.57× | Cars & Mobility |
| Mitsubishi Outlander | 29.81× | Cars & Mobility |
| Volkswagen Tiguan | 12.23× | Cars & Mobility |
| Range Rover (L405) | 20.08× | Cars & Mobility |
| Ford Kuga | 17.37× | Cars & Mobility |
| Nissan Qashqai | 15.77× | Cars & Mobility |
| Honda CR-V | 19.83× | Cars & Mobility |
| Used Cars | 7.19× | Cars & Mobility |
| OUTDOOR ADVENTURE | 9.91× | Games |
| Toyota RAV4 | 18.81× | Cars & Mobility |
| Peugeot 3008 | 16.63× | Cars & Mobility |
| Dacia Duster | 12.41× | Cars & Mobility |
| Range Rover (L322) | 19.23× | Cars & Mobility |
| Peugeot 308 | 20× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.71 |
| Early Adopter Mentality | POWER | 1.43 |
| Family Orientation | CONSERVATISM | 1.41 |
| Patriotism | CONSERVATISM | 1.27 |
| Quality Awareness | PREMIUM | 1.25 |
| Sports Activity | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Germany | 5.3% |
| United Kingdom | 4.6% |
See Hyundai Santa Fe audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Hyundai Santa Fe have in Germany?
Hyundai Santa Fe has an estimated audience of 612,070 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hyundai Santa Fe fans?
25.5% of Hyundai Santa Fe fans are female, 74.5% are male, with an average age of 42.5 years.
Which brands do Hyundai Santa Fe fans like most?
Hyundai Santa Fe fans show strongest brand affinity for Peugeot 408 (77×), Hyundai Tucson (40.13×), and Chicken salad (151.78×) over the country average.
Where do Hyundai Santa Fe fans live in Germany?
Hyundai Santa Fe fans in Germany are most concentrated in Nordrhein-Westfalen (reach 129,246), Bayern (reach 95,354), and Baden-Württemberg (reach 83,079). These three regions account for the largest share of the active audience.
What other brands do Hyundai Santa Fe fans also like?
Beyond Hyundai Santa Fe itself, the audience over-indexes on Hyundai Tucson (40.13×), Chicken salad (151.78×), Hyundai i20 (42.81×), and Azerbaycan Universiteti / Azerbaijan University (208.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hyundai Santa Fe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.