OUTDOOR ADVENTURE Audience in Germany
OUTDOOR ADVENTURE has an estimated audience of 2,866,677 people in Germany. 47.5% are female, 52.5% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: I-Witness, Metamorphoses, Craiova, Corfu (regional unit), Combat sport.
The average OUTDOOR ADVENTURE fan in Germany is 35.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include I-Witness, Metamorphoses, Craiova, with strongest over-indexing on I-Witness (43.75× the country average). Demographically, the OUTDOOR ADVENTURE audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: POI · Subtype: Video game
Demographics of OUTDOOR ADVENTURE fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 35.0 |
| Estimated audience size | 2,866,677 |
Audience persona
The typical OUTDOOR ADVENTURE fan in Germany is balanced, around 35.0 years old, with strong Sports Activity tendencies and a notable affinity for I-Witness.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 623,729 | 0.99× |
| Bayern | 475,706 | 1.03× |
| Baden-Württemberg | 311,532 | 0.8× |
| Niedersachsen | 170,126 | 0.61× |
| Hessen | 163,952 | 0.75× |
| Sachsen | 92,323 | 0.66× |
| Rheinland-Pfalz | 86,207 | 0.6× |
| Schleswig-Holstein | 85,192 | 0.83× |
| Thüringen | 74,937 | 1.03× |
| Berlin | 73,176 | 0.57× |
| Sachsen-Anhalt | 72,779 | 0.98× |
| Brandenburg | 67,455 | 0.76× |
| Bremen | 65,418 | 2.67× |
| Mecklenburg-Vorpommern | 64,010 | 1.17× |
| Saarland | 63,632 | 1.81× |
| Hamburg | 48,585 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| I-Witness | 43.75× | Movies & TV |
| Metamorphoses | 8.98× | Literature |
| Craiova | 20× | Travel & Leisure |
| Corfu (regional unit) | 8.15× | Travel & Leisure |
| Combat sport | 2.82× | Sports |
| Gil Ofarim | 2.16× | Music & Radio |
| Home construction | 1.54× | Home & Garden |
| Progressive rock | 2.41× | Music & Radio |
| Totally Spies! | 14.47× | Movies & TV |
| Leverage (TV series) | 9.19× | Movies & TV |
| Racing | 2.25× | Cars & Mobility |
| Geotourism | 20× | Travel & Leisure |
| Product design | 1.63× | Business & Career |
| Koç Holding | 9.18× | Business & Career |
| The Tree of Life (film) | 9.72× | Movies & TV |
| Diane Sawyer | 15.43× | Movies & TV |
| Natural rubber | 2.01× | Cars & Mobility |
| Gumbal | 4.96× | Cars & Mobility |
| Israel | 1.62× | Travel & Leisure |
| Universal suffrage | 17.39× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.85 |
| Sustainability | BALANCE | 1.79 |
| Career Orientation | POWER | 1.6 |
| Early Adopter Mentality | POWER | 1.51 |
| Urban Lifestyle | OPEN | 1.4 |
| Pet Ownership | JOY | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Germany | 12.4% |
| Japan | 10.9% |
See OUTDOOR ADVENTURE audiences in other countries
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Frequently asked questions
How many fans does OUTDOOR ADVENTURE have in Germany?
OUTDOOR ADVENTURE has an estimated audience of 2,866,677 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of OUTDOOR ADVENTURE fans?
47.5% of OUTDOOR ADVENTURE fans are female, 52.5% are male, with an average age of 35.0 years.
Which brands do OUTDOOR ADVENTURE fans like most?
OUTDOOR ADVENTURE fans show strongest brand affinity for I-Witness (43.75×), Metamorphoses (8.98×), and Craiova (20×) over the country average.
Where do OUTDOOR ADVENTURE fans live in Germany?
OUTDOOR ADVENTURE fans in Germany are most concentrated in Nordrhein-Westfalen (reach 623,729), Bayern (reach 475,706), and Baden-Württemberg (reach 311,532). These three regions account for the largest share of the active audience.
What other brands do OUTDOOR ADVENTURE fans also like?
Beyond OUTDOOR ADVENTURE itself, the audience over-indexes on Metamorphoses (8.98×), Craiova (20×), Corfu (regional unit) (8.15×), and Combat sport (2.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for OUTDOOR ADVENTURE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.