Rascasse Audience Intelligence

OUTDOOR ADVENTURE Audience in Germany

A data profile of the people who buy, follow and care about OUTDOOR ADVENTURE in Germany — modelled from more than twelve digital signal sources. OUTDOOR ADVENTURE has an estimated audience of 2,866,677 people in Germany.

#131among POI in Germany#60in Games

The average OUTDOOR ADVENTURE fan in Germany is 35.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mercedes-Benz GLK-Class, House party, AFC Champions League, with strongest over-indexing on Mercedes-Benz GLK-Class (44.76× the country average).

Demographically, the OUTDOOR ADVENTURE audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Quality Awareness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical OUTDOOR ADVENTURE fan in Germany is balanced, around 35.0 years old, with strong Quality Awareness tendencies and a notable affinity for Mercedes-Benz GLK-Class.

Category: Games · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the OUTDOOR ADVENTURE profile in Germany.

Audience size
2.9M
in Germany
Gender
47.5%♀
52.5% male
Age
35.0
average years
Country rank
#2248
POI in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of OUTDOOR ADVENTURE fans

47.5% are female, 52.5% are male, average age 35.0.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for OUTDOOR ADVENTURE audience in Germany
MetricValue
Female47.5%
Male52.5%
Average age35.0
Estimated audience size2,866,677
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the OUTDOOR ADVENTURE audience in Germany
Age bracketShare%
16-1930%
20-2921%
30-3920%
40-4918%
50+11%
Fig. 04

Worldwide distribution

12.4%

of the worldwide OUTDOOR ADVENTURE audience comes from Germany.

Worldwide audience distribution share by country for OUTDOOR ADVENTURE
CountryShare
United States22.8%
Germany12.4%
Japan10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the OUTDOOR ADVENTURE audience in Germany is strongest.

Fig. 05

Top regions by affinity

OUTDOOR ADVENTURE fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K1.41×
02Saarland~40K1.15×
03Mecklenburg-Vorpommern~60K1.07×
04Bayern~500K1.05×
05Sachsen-Anhalt~80K1.01×
06Thüringen~70K1.01×
07Brandenburg~80K0.95×
08Schleswig-Holstein~100K0.94×
09Baden-Württemberg~400K0.93×
10Hamburg~60K0.93×
11Nordrhein-Westfalen~600K0.92×
12Rheinland-Pfalz~100K0.90×
13Sachsen~100K0.89×
14Hessen~200K0.87×
15Berlin~100K0.84×
16Niedersachsen~200K0.83×
Fig. 06

Affinity by region

Affinity by region — OUTDOOR ADVENTURE, Germany
0.83×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the OUTDOOR ADVENTURE audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for OUTDOOR ADVENTURE audience
#·InterestCategoryAffinity×
01AFC Champions LeagueSports80.84×
02Mercedes-Benz GLK-ClassCars & Mobility44.76×
03Cécile de FranceMovies & TV37.00×
04Mini CountrymanCars & Mobility19.23×
05House partyHome & Garden19.08×
06Opel ComboCars & Mobility16.99×
07Nissan X-TrailCars & Mobility16.48×
08Heated clothingFashion & Accessoires12.80×
09Opel MokkaCars & Mobility11.13×
10Mercedes-Benz GLA-ClassCars & Mobility9.96×
11BMW X3Cars & Mobility9.28×
12Dacia DusterCars & Mobility8.90×
13Hyundai TucsonCars & Mobility8.90×
14BMW X1Cars & Mobility8.33×
15Ski mountaineeringSports6.63×
16Ski touringSports6.03×
17RV parkCars & Mobility5.71×
18AerobicsSports5.30×
19Hiking bootFashion & Accessoires4.72×
20Robert RedfordMovies & TV3.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the OUTDOOR ADVENTURE audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by OUTDOOR ADVENTURE audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.90×
SustainabilityBALANCE1.83×
Pet OwnershipJOY1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by OUTDOOR ADVENTURE audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.95×
DIY MentalityTHRILL0.96×
IndulgenceJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does OUTDOOR ADVENTURE have in Germany?

OUTDOOR ADVENTURE has an estimated audience of 2,866,677 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of OUTDOOR ADVENTURE fans?

47.5% of OUTDOOR ADVENTURE fans are female, 52.5% are male, with an average age of 35.0 years.

03

Which brands do OUTDOOR ADVENTURE fans like most?

OUTDOOR ADVENTURE fans show strongest brand affinity for Mercedes-Benz GLK-Class (44.76×), House party (19.08×), and AFC Champions League (80.84×) over the country average.

04

Where do OUTDOOR ADVENTURE fans live in Germany?

OUTDOOR ADVENTURE fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do OUTDOOR ADVENTURE fans also like?

Beyond OUTDOOR ADVENTURE itself, the audience over-indexes on House party (19.08×), AFC Champions League (80.84×), Cécile de France (37×), and Mini Countryman (19.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See OUTDOOR ADVENTURE audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for OUTDOOR ADVENTURE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →