Rascasse Audience Intelligence

House party Audience in Germany

A data profile of the people who buy, follow and care about House party in Germany — modelled from more than twelve digital signal sources. House party has an estimated audience of 727,134 people in Germany.

#3791among Topic in Germany#530in Home & Garden

The average House party fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include OUTDOOR ADVENTURE, House Party (film), Crossword, with strongest over-indexing on OUTDOOR ADVENTURE (19.08× the country average).

Demographically, the House party audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Price Sensitivity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical House party fan in Germany is more female, around 40.2 years old, with strong Price Sensitivity tendencies and a notable affinity for OUTDOOR ADVENTURE.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the House party profile in Germany.

Audience size
727K
in Germany
Gender
63.6%♀
36.4% male
Age
40.2
average years
Country rank
#8581
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of House party fans

63.6% are female, 36.4% are male, average age 40.2.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for House party audience in Germany
MetricValue
Female63.6%
Male36.4%
Average age40.2
Estimated audience size727,134
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the House party audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3919%
40-4920%
50+24%
Fig. 04

Worldwide distribution

3.5%

of the worldwide House party audience comes from Germany.

Worldwide audience distribution share by country for House party
CountryShare
Japan30.8%
United States14.7%
South Korea13.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the House party audience in Germany is strongest.

Fig. 05

Top regions by affinity

House party fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~80K1.43×
02Berlin~40K1.12×
03Nordrhein-Westfalen~200K1.10×
04Niedersachsen~80K1.08×
05Schleswig-Holstein~30K1.05×
06Rheinland-Pfalz~40K1.04×
07Bremen~6K1.00×
08Baden-Württemberg~100K0.98×
09Bayern~100K0.97×
10Hamburg~20K0.97×
11Mecklenburg-Vorpommern~10K0.95×
12Brandenburg~20K0.92×
13Sachsen~30K0.90×
14Sachsen-Anhalt~20K0.89×
15Saarland~8K0.88×
16Thüringen~20K0.86×
Fig. 06

Affinity by region

Affinity by region — House party, Germany
0.86×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the House party audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for House party audience
#·InterestCategoryAffinity×
01House Party (film)Movies & TV56.54×
02Good BurgerMovies & TV37.75×
03Burger TimeFood & Beverages26.49×
04OUTDOOR ADVENTUREGames19.08×
05TrendsettersPolitics & Society16.34×
06hotstarMovies & TV14.69×
07SudokuGames13.80×
08CrosswordGames9.19×
09Road tripTravel & Leisure9.12×
10SubwayFood & Beverages6.32×
11KFCFood & Beverages5.20×
12Cyber MondayShopping5.09×
13IdealoShopping4.49×
14TK MaxxShopping3.71×
15Burger KingFood & Beverages3.59×
16Wellness (alternative medicine)Health3.49×
17Müller (company)Food & Beverages2.43×
18dB’sMusic & Radio1.84×
19FIFA World CupSports1.77×
20ShoppingShopping1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the House party audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by House party audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.39×
IndividualismJOY1.95×
ExtroversionTHRILL1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by House party audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE1.04×
Pet OwnershipJOY1.04×
Design AffinityPREMIUM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does House party have in Germany?

House party has an estimated audience of 727,134 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of House party fans?

63.6% of House party fans are female, 36.4% are male, with an average age of 40.2 years.

03

Which brands do House party fans like most?

House party fans show strongest brand affinity for OUTDOOR ADVENTURE (19.08×), House Party (film) (56.54×), and Crossword (9.19×) over the country average.

04

Where do House party fans live in Germany?

House party fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do House party fans also like?

Beyond House party itself, the audience over-indexes on House Party (film) (56.54×), Crossword (9.19×), Trendsetters (16.34×), and Subway (6.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See House party audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for House party. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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