House party Audience in Germany
House party has an estimated audience of 727,134 people in Germany. 63.6% are female, 36.4% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: OUTDOOR ADVENTURE, House Party (film), Crossword, Trendsetters, Road trip.
The average House party fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include OUTDOOR ADVENTURE, House Party (film), Crossword, with strongest over-indexing on OUTDOOR ADVENTURE (19.08× the country average). Demographically, the House party audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of House party fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 40.2 |
| Estimated audience size | 727,134 |
Audience persona
The typical House party fan in Germany is more female, around 40.2 years old, with strong Price Sensitivity tendencies and a notable affinity for OUTDOOR ADVENTURE.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 180,472 | 1.13× |
| Bayern | 115,913 | 0.99× |
| Baden-Württemberg | 98,676 | 0.99× |
| Hessen | 80,850 | 1.46× |
| Niedersachsen | 77,265 | 1.09× |
| Rheinland-Pfalz | 38,433 | 1.05× |
| Berlin | 38,259 | 1.18× |
| Sachsen | 30,830 | 0.86× |
| Schleswig-Holstein | 27,274 | 1.04× |
| Brandenburg | 20,045 | 0.89× |
| Hamburg | 16,299 | 0.99× |
| Sachsen-Anhalt | 15,656 | 0.83× |
| Thüringen | 15,090 | 0.81× |
| Mecklenburg-Vorpommern | 12,960 | 0.93× |
| Saarland | 6,822 | 0.76× |
| Bremen | 6,087 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| OUTDOOR ADVENTURE | 19.08× | Games |
| House Party (film) | 56.54× | Movies & TV |
| Crossword | 9.19× | Games |
| Trendsetters | 16.34× | Politics & Society |
| Road trip | 9.12× | Travel & Leisure |
| Subway | 6.32× | Food & Beverages |
| TK Maxx | 3.71× | Shopping |
| Sudoku | 13.8× | Games |
| Idealo | 4.49× | Shopping |
| hotstar | 14.69× | Movies & TV |
| Burger King | 3.59× | Food & Beverages |
| KFC | 5.2× | Food & Beverages |
| Cyber Monday | 5.09× | Shopping |
| Burger Time | 26.49× | Food & Beverages |
| Borussia Dortmund | 1.62× | Sports |
| Wellness (alternative medicine) | 3.49× | Health |
| Shopping | 1.68× | Shopping |
| Good Burger | 37.75× | Movies & TV |
| Diners | 4.62× | Food & Beverages |
| Restaurants | 1.93× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.75 |
| Quality Awareness | PREMIUM | 1.61 |
| Sustainability | BALANCE | 1.59 |
| Luxury Orientation | PREMIUM | 1.55 |
| Early Adopter Mentality | POWER | 1.52 |
| Individualism | JOY | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 30.8% |
| United States | 14.7% |
| South Korea | 13.9% |
See House party audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does House party have in Germany?
House party has an estimated audience of 727,134 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of House party fans?
63.6% of House party fans are female, 36.4% are male, with an average age of 40.2 years.
Which brands do House party fans like most?
House party fans show strongest brand affinity for OUTDOOR ADVENTURE (19.08×), House Party (film) (56.54×), and Crossword (9.19×) over the country average.
Where do House party fans live in Germany?
House party fans in Germany are most concentrated in Nordrhein-Westfalen (reach 180,472), Bayern (reach 115,913), and Baden-Württemberg (reach 98,676). These three regions account for the largest share of the active audience.
What other brands do House party fans also like?
Beyond House party itself, the audience over-indexes on House Party (film) (56.54×), Crossword (9.19×), Trendsetters (16.34×), and Road trip (9.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for House party. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.