Rascasse Audience Intelligence

hotstar Audience in Germany

A data profile of the people who buy, follow and care about hotstar in Germany — modelled from more than twelve digital signal sources. hotstar has an estimated audience of 779,014 people in Germany.

#69among TV Channel in Germany#1079in Movies & TV

The average hotstar fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Priyanka Chopra, Philips TV, Klipsch Audio Technologies, with strongest over-indexing on Priyanka Chopra (71.4× the country average).

Demographically, the hotstar audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Career Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical hotstar fan in Germany is balanced, around 40.7 years old, with strong Career Orientation tendencies and a notable affinity for Priyanka Chopra.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the hotstar profile in Germany.

Audience size
779K
in Germany
Gender
47.7%♀
52.3% male
Age
40.7
average years
Country rank
#8077
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of hotstar

47.7% are female, 52.3% are male, average age 40.7.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for hotstar audience in Germany
MetricValue
Female47.7%
Male52.3%
Average age40.7
Estimated audience size779,014
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the hotstar audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3921%
40-4924%
50+21%
Fig. 04

Worldwide distribution

2.6%

of the worldwide hotstar audience comes from Germany.

Worldwide audience distribution share by country for hotstar
CountryShare
India53.5%
United States12.8%
Indonesia3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the hotstar audience in Germany is strongest.

Fig. 05

Top regions by affinity

hotstar fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.41×
02Hessen~80K1.33×
03Nordrhein-Westfalen~200K1.15×
04Bremen~8K1.15×
05Niedersachsen~90K1.13×
06Hamburg~20K1.11×
07Brandenburg~20K1.00×
08Sachsen~40K0.99×
09Bayern~100K0.98×
10Saarland~9K0.95×
11Sachsen-Anhalt~20K0.93×
12Thüringen~20K0.92×
13Schleswig-Holstein~30K0.91×
14Rheinland-Pfalz~30K0.88×
15Baden-Württemberg~80K0.80×
16Mecklenburg-Vorpommern~10K0.75×
Fig. 06

Affinity by region

Affinity by region — hotstar, Germany
0.75×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the hotstar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for hotstar audience
#·InterestCategoryAffinity×
01Klipsch Audio TechnologiesTechnology & Electronics106.36×
02Philips TVTechnology & Electronics85.59×
03Priyanka ChopraMovies & TV71.40×
04TeespringFashion & Accessoires68.59×
05Indian CricketSports65.94×
06Hrithik RoshanMovies & TV61.62×
07State Bank of IndiaBusiness & Career54.55×
08Social DistortionMusic & Radio47.22×
09Ranveer SinghMovies & TV44.88×
10Cricket AustraliaSports42.00×
11Chennai Super KingsSports39.38×
12Indian Super LeagueSports36.28×
13BSE SENSEXBusiness & Career32.51×
14India national cricket teamSports28.99×
15Shah Rukh KhanMovies & TV28.10×
16PubMedInternet & Social Media16.76×
17House partyHome & Garden14.69×
18Ewan McGregorMovies & TV13.17×
19Indian Premier LeagueSports13.17×
20Jack WhiteMovies & TV7.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the hotstar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by hotstar audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.55×
TravellingTHRILL1.18×
Need for SecurityCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by hotstar audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
DIY MentalityTHRILL0.83×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does hotstar have in Germany?

hotstar has an estimated audience of 779,014 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of hotstar fans?

47.7% of hotstar fans are female, 52.3% are male, with an average age of 40.7 years.

03

Which brands do hotstar fans like most?

hotstar fans show strongest brand affinity for Priyanka Chopra (71.4×), Philips TV (85.59×), and Klipsch Audio Technologies (106.36×) over the country average.

04

Where do hotstar fans live in Germany?

hotstar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Niedersachsen (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do hotstar fans also like?

Beyond hotstar itself, the audience over-indexes on Philips TV (85.59×), Klipsch Audio Technologies (106.36×), Hrithik Roshan (61.62×), and India national cricket team (28.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See hotstar audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for hotstar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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