hotstar Audience in Germany
hotstar has an estimated audience of 764,644 people in Germany. 47.7% are female, 52.3% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Kieser Training, Jaguar F-Pace, Gil Ofarim, Progressive rock, Scorpio (comics).
The average hotstar fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Kieser Training, Jaguar F-Pace, Gil Ofarim, with strongest over-indexing on Kieser Training (61.25× the country average). Demographically, the hotstar audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of hotstar fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 40.7 |
| Estimated audience size | 764,644 |
Audience persona
The typical hotstar fan in Germany is balanced, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 229,870 | 1.35× |
| Hessen | 134,908 | 2.27× |
| Bayern | 117,372 | 0.94× |
| Baden-Württemberg | 102,144 | 0.96× |
| Niedersachsen | 78,151 | 1.03× |
| Berlin | 58,798 | 1.69× |
| Rheinland-Pfalz | 32,569 | 0.83× |
| Sachsen | 27,536 | 0.72× |
| Hamburg | 24,397 | 1.39× |
| Schleswig-Holstein | 23,633 | 0.85× |
| Brandenburg | 16,248 | 0.67× |
| Sachsen-Anhalt | 12,330 | 0.61× |
| Thüringen | 11,537 | 0.58× |
| Saarland | 6,796 | 0.71× |
| Bremen | 6,624 | 0.99× |
| Mecklenburg-Vorpommern | 5,894 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 61.25× | Sports |
| Jaguar F-Pace | 21.07× | Cars & Mobility |
| Gil Ofarim | 3.81× | Music & Radio |
| Progressive rock | 2.89× | Music & Radio |
| Scorpio (comics) | 15.69× | Literature |
| Birthday Gifts | 1.66× | Kids & Family |
| Phil Campbell (musician) | 4.96× | Music & Radio |
| Jeepney | 16.1× | Cars & Mobility |
| Ellmau | 8.39× | Travel & Leisure |
| Elīna Garanča | 6.02× | Music & Radio |
| Corona (band) | 1.88× | Music & Radio |
| Call option | 7.53× | Business & Career |
| Information sensitivity | 3.68× | Technology & Electronics |
| Snow White (Fables) | 1.56× | Literature |
| Castile soap | 13.17× | Home & Garden |
| Home Delivery | 1.54× | Food & Beverages |
| Hudson, New York | 3.21× | Travel & Leisure |
| Chorzów | 13.17× | Travel & Leisure |
| Jason Clarke (actor) | 2.46× | Movies & TV |
| Superformance | 12.47× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.21 |
| Price Sensitivity | PREMIUM | 1.15 |
| Travelling | THRILL | 1.13 |
| Sustainability | BALANCE | 1.08 |
| Sports Activity | POWER | 1.03 |
| Pet Ownership | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 51.7% |
| United States | 13.4% |
| Indonesia | 3.5% |
See hotstar audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does hotstar have in Germany?
hotstar has an estimated audience of 764,644 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of hotstar fans?
47.7% of hotstar fans are female, 52.3% are male, with an average age of 40.7 years.
Which brands do hotstar fans like most?
hotstar fans show strongest brand affinity for Kieser Training (61.25×), Jaguar F-Pace (21.07×), and Gil Ofarim (3.81×) over the country average.
Where do hotstar fans live in Germany?
hotstar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 229,870), Hessen (reach 134,908), and Bayern (reach 117,372). These three regions account for the largest share of the active audience.
What other brands do hotstar fans also like?
Beyond hotstar itself, the audience over-indexes on Jaguar F-Pace (21.07×), Gil Ofarim (3.81×), Progressive rock (2.89×), and Scorpio (comics) (15.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for hotstar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.