Rascasse Audience Intelligence

Ewan McGregor Audience in Germany

A data profile of the people who buy, follow and care about Ewan McGregor in Germany — modelled from more than twelve digital signal sources. Ewan McGregor has an estimated audience of 801,604 people in Germany.

#400among Actor Actress or TV Star in Germany#1236among Person in Germany#1035in Movies & TV

The average Ewan McGregor fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Joel McHale, Julianne Moore, Zooey Deschanel, with strongest over-indexing on Joel McHale (89.72× the country average).

Demographically, the Ewan McGregor audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ewan McGregor fan in Germany is more male, around 41.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Joel McHale.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ewan McGregor profile in Germany.

Audience size
802K
in Germany
Gender
43.1%♀
56.9% male
Age
41.1
average years
Country rank
#7889
Person in Germany
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ewan McGregor fans

43.1% are female, 56.9% are male, average age 41.1.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Ewan McGregor audience in Germany
MetricValue
Female43.1%
Male56.9%
Average age41.1
Estimated audience size801,604
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Ewan McGregor audience in Germany
Age bracketShare%
16-1913%
20-2920%
30-3922%
40-4922%
50+23%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Ewan McGregor audience comes from Germany.

Worldwide audience distribution share by country for Ewan McGregor
CountryShare
United States29.2%
United Kingdom10.9%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ewan McGregor audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ewan McGregor fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.19×
02Nordrhein-Westfalen~200K1.06×
03Hamburg~20K1.04×
04Niedersachsen~90K1.03×
05Schleswig-Holstein~30K1.03×
06Sachsen~50K1.02×
07Sachsen-Anhalt~20K1.02×
08Brandenburg~30K1.01×
09Bremen~8K1.01×
10Hessen~70K1.00×
11Thüringen~20K1.00×
12Rheinland-Pfalz~40K0.99×
13Saarland~10K0.99×
14Bayern~100K0.98×
15Mecklenburg-Vorpommern~20K0.97×
16Baden-Württemberg~90K0.71×
Fig. 06

Affinity by region

Affinity by region — Ewan McGregor, Germany
0.71×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ewan McGregor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ewan McGregor audience
#·InterestCategoryAffinity×
01Joel McHaleMovies & TV89.72×
02Will YoungMovies & TV84.88×
03Kelly RipaMovies & TV70.70×
04PalpatinePolitics & Society67.03×
05Eddie IzzardMovies & TV65.27×
06Lulu WilsonMovies & TV45.36×
07Indian CricketSports43.94×
08Zooey DeschanelMovies & TV30.45×
09Dan StevensMovies & TV26.39×
10HeilungMusic & Radio25.94×
11Julianne MooreMovies & TV25.29×
12Jonah HillMovies & TV20.00×
13Simon CowellMovies & TV18.17×
14Wind RoseMusic & Radio16.81×
15Christian BaleMovies & TV13.54×
16Gerard ButlerMovies & TV13.35×
17hotstarMovies & TV13.17×
18Felix BaumgartnerSports8.03×
19Visual keiMusic & Radio6.35×
20Beatrice EgliMusic & Radio5.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ewan McGregor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ewan McGregor audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.14×
IndividualismJOY1.10×
Healthy LifestyleBALANCE1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ewan McGregor audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.67×
IndulgenceJOY0.73×
SpiritualityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ewan McGregor have in Germany?

Ewan McGregor has an estimated audience of 801,604 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ewan McGregor fans?

43.1% of Ewan McGregor fans are female, 56.9% are male, with an average age of 41.1 years.

03

Which brands do Ewan McGregor fans like most?

Ewan McGregor fans show strongest brand affinity for Joel McHale (89.72×), Julianne Moore (25.29×), and Zooey Deschanel (30.45×) over the country average.

04

Where do Ewan McGregor fans live in Germany?

Ewan McGregor fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Niedersachsen (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Ewan McGregor fans also like?

Beyond Ewan McGregor itself, the audience over-indexes on Julianne Moore (25.29×), Zooey Deschanel (30.45×), Dan Stevens (26.39×), and Felix Baumgartner (8.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Ewan McGregor audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ewan McGregor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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